Rainbow Group won the Industrial Design Competition results transformation award, helping enterprises to innovate and develop in high quality

2022-12-12 10:40 0

/ Chaowen News/December 12, 2022 Guangzhou -- The 2022 "Rainbow Cup" Tianfu Baodao Industrial Design Competition has attracted more than 100 million people since its launch in April. The commercial value and influence of the competition are gradually expanding.

It has been held continuously for 12 years. Until this year, Chengdu Caihong Electrical Appliances (Group) Co., LTD. (hereinafter referred to as "Chengdu Caihong Group"), as the first title of the contest, took this contest as a new beginning. Chengdu Caihong Group and Sichuan Economic Daily jointly pushed the button for the commercialization of the contest.

Different from every previous competition, 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Competition, in addition to the purpose of promoting more design results in Sichuan, to enhance the core competitiveness of Sichuan manufacturing and brand influence, to contribute to the development of Sichuan industrial design industry. More out of the traditional framework, I started to try to get involved in commercial operation, to expand the influence of the "competition" itself, to influence people in the "circle" of industrial design, but also to influence people outside the "circle", to explore the commercial value of the competition, so that the commercial value can benefit all the groups involved as much as possible.

Bring together high-quality enterprises and talents

Create a force for Sichuan industry

"Last year, Chengdu Rainbow Group took the competition Dongfeng, hand in hand with Chengdu Luokeke Design Co., LTD., through the power of industrial design to enable product iteration and upgrade. This year, we named 2022 'Rainbow Cup' Tianfu · Baodao Industrial Design Competition, hoping to join hands with the competition to bring good news to more Sichuan enterprises, help more enterprises to find the desired 'optimal design', so that industrial design can help Sichuan industry to flourish." Liu Bin, general manager of Chengdu Rainbow Group, said at the launch ceremony of the 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Competition on April 8 this year.

In the opinion of Chengdu Caihong Group, 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Competition gathers powerful industrial design enterprises and talents, attaches importance to industrial design industry, respects industrial design talents and design results, and actually makes a contribution to Sichuan's industry. < / p > < p > a rainbow group and sichuan university jinjiang college < / p > < p > to build "rainbow, user experience research center" < / p > < p > the factors promoting development < / p > < p > new energy for the "new" track reserves < / p > < p > in recent years, In terms of strategic direction, Chengdu Caihong Group has changed from the previous development of electric blanket and sterilization business to the development of smart health appliances, pet appliances and other "new track", and repositioned its brand as "fine life scene solution provider".

Southwest University of Science and Technology and Chengdu Caihong Group jointly establish

< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P >< P > Faced with the diversified needs of consumers and the fierce competition of new track products, the classic national brand is ready to start the second business with new products, new channels, new strategies. In the publicity, Chengdu Rainbow Group is still in the "exploration stage", need to open up a lot of marketing channels, so that the brand matrix is more solid, so that the brand is younger, reoccupy the mind of a new generation of young consumer groups.

As the title business, Chengdu Caihong Group, based on the actual needs, has jointly established four "innovation institutes" with four universities. Through such school-enterprise cooperation mode, innovative talents can be cultivated to promote the upgrading and iteration of Caihong Group.

"By the trend of competition, looking for excellent industrial design works and design talents, polish 'rainbow' brand." Through the title competition, enterprises participate in the whole process of the competition activities, get close contact with industrial design talents, especially potential talents reserved by universities, explore the market from the perspective of young people, improve in cultural integration, user experience research, product design and research and development and other dimensions, and obtain value.

In terms of cultural integration, Chengdu Caihong Group and School of Architecture, Southwest University for Nationalities jointly created the "Caihong · China Contemporary Artifact Innovation Institute". It aims to promote the integrated development of cultural creativity and design industry through school-enterprise cooperation mode, integrate more traditional Chinese crafts and Sichuan culture into the industrial design concept and product research and development of Caihong Group, and make Caihong products become objects.

In terms of user experience research, Chengdu Rainbow Group and Art College of Jinjiang College of Sichuan University jointly established "Rainbow · User Experience Research Center". The two parties will cooperate closely in the two fields of product user experience research and product design and development, and conduct surveys on user experience pleasure through subjective user scale method, physiological characteristics data extraction and analysis, so as to provide references for subsequent product marketing, product optimization and upgrade iteration of the enterprise. At the same time, we will participate in the research and development and design of new products together with the university teachers and students team.

In product design, Chengdu Rainbow Group and Xihua University School of Fine Arts and Design jointly established the "Rainbow · Green Innovation Design Research Center", hoping that more excellent design works will gather in this research center in the future, to bring more design creativity and achievements transformation for Rainbow Group.

In product research and development, the "Innovation and Creativity Center · Caihong Group China-Africa Product Innovation Laboratory" jointly created by Caihong Group and Southwest University of Science and Technology was officially unveiled, aiming at understanding the efficacy and technology of African insecticidal products by virtue of the university's rich African resources, and broadening the research and development direction of Caihong Group insecticidal products through differentiation comparison. Extract the essence to remove the bad, improve the rainbow Group insecticidal product technology innovation.

The official unveiling of these four "innovation research centers" is not only a remarkable result of deepening cooperation between schools and enterprises and cultivating innovative talents. It is also a new attempt to build a new industrial design platform and innovate the concept of industrial design, further enriching the connotation of the competition and realizing "adding bricks" to the development of industrial design in our province.

Full range of publicity channels

Further enhance brand influence

A contest, from spring to winter, passion four seasons. From newspaper, network platform, new media interaction, TV and radio special programs, Chengdu Rainbow Group constantly brush the "eye edge" among the people. Posters for the 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Competition can be seen at the major stations of Chengdu Metro Line 1, 2, 3, 4, 9 and 18, such as Tianfu Square, Wuhou Interchange, Hatching Park, Square City and Tianfu 3rd Street.

Through the "universal screen" project, using the integration of digital technology, live broadcast technology, network technology, information technology and other technological means, through the network through the cities of the LED screen connection, to achieve the six cities in the country at the same time to concentrate on the publicity of the award ceremony related content. It is estimated to cover 22.828 million person-times, further enhancing the popularity and influence of Chengdu Rainbow Group and the contest brand.

Follow the new journey of "Second entrepreneurship"

On November 25, at the awarding ceremony of 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Competition, Chengdu Rainbow Group won the "2021 Tianfu · Baodao Industrial Design Competition Results Transformation Award".

"2021 Tianfu · Baodao Industrial Design Competition Results Transformation Award"

"Industrial design talents and design achievements can effectively inject strong momentum into the innovation and development of enterprises, but in fact, it is not easy for enterprises to find the 'optimal design' suitable for their own development." In this regard, Chengdu Caihong Group said that this year, Chengdu Caihong Group actually participated in the Tianfu · Baodao Industrial design competition, through the city, university and other activities, feel the momentum of Sichuan industrial design, but also see the bright development prospects of Sichuan industrial design.

This "potential" and "ability" felt by Chengdu Caihong Group will also inject new vitality into the development of Chengdu Caihong Group.

In fact, after 40 years of wind and rain, although Caihong has been an important enterprise in the domestic flexible electric heating appliances and household hygiene insecticide products industry, but the status of "old" enterprises did not prevent Caihong from moving forward to a more "trendy" direction.

The packaging and appearance level of rainbow products is constantly improving. It not only links the cultural IP of the phenomenon "Internet celebrity" Dunhuang Museum, but also introduces the IP marketing of old players + national tide coffee, which can break the solidified image of old enterprises. Under the guidance of "Fine life", we continue to expand product categories, extending from home warming, home health, home wisdom and home pet to a series of rainbow "family life matrix".

Chengdu Caihong Group said that starting from 2021, Caihong will take "Tough year of high-quality development" as the theme after going public, and bring forth the new from many aspects such as organizational structure, brand and product, so that innovation will prevail. "Among them, promoting the transformation of industrial design results is an important link." Chengdu Rainbow Group said.

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At present, Rainbow, driven by innovation, has formally embarked on a new journey of "second entrepreneurship" and steadily forged "century-old brand and century-old store".

Source: Corporate press release
Keywords: rainbow
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