/ Chaowen/November 15, 2022 Guangzhou -- The 14th year of "Double 11" has seen new changes. Sales of manufacturing related categories have exploded, becoming one of the biggest attractions on Nov 11 this year.

Among them, home decoration consumption, as the second largest household consumer goods after automobile consumption, has become the main battlefield of Double 11. Many provinces such as Shandong and Guangdong have witnessed the outbreak of home consumption. In Shandong, home improvement industrial belt has become one of the industries with the fastest growth in turnover on Double 11 this year. For example, the whole House intelligent industrial belt in Jinan and the children's furniture industrial belt in Shandong have achieved triple-digit growth.

Deeply cultivates the home decoration industry, Shaohai Hui independently establishes the whole industrial chain layout of smart home with distinct manufacturing genes, and has strong industrial strength. Enabled by industrial Internet, artificial intelligence and other digital technologies, Shaohaihui constantly optimizes the supply chain service system, improves users' shopping experience, and sets up a sample of the integration of new consumption and new manufacturing.

With the advantages of the whole industry chain, the "front shop and back factory" of Hard River Home Park has set off the island city

"Hard River Double Eleven, beautiful home decoration Festival." This year's Double 11, Hard River Home park has once again become the focus of hot discussion in Qingdao.

There were dozens of live broadcasts a day. The two anchors of Qingdao TV Station, Ya Qi and Li Tong, Sun Xiaoyuanzi and Master Gong Le and other Internet celebrities took turns to walk into the Douyin studio in Hard River Home Park to "represent" Hard River.

As the digital decoration experience center of front shop and back factory, Hard River Home Park, relying on the advantages of the whole industrial chain of Shaohaihui, integrates the four main decoration brands of home, Hard River, Titanium Mach and Muji home, and runs four customized brands of Haier Quanwu Home, Youwu, Xifu and Boloni, covering furniture, household appliances, doors and Windows, bathroom, curtains and lamps, general merchandise, Assembled and other seven industries, construction of 856 home scenes.

With the normalization of live streaming of goods at home, Hard River Home Park, with its strong industrial strength and manufacturing foundation, allows users to experience different styles of home scenes of Hard River Home Park online through popular live streaming, so that more high-quality products can reach users.

At the service end, Hard River Home Park enables the whole cycle of home service with digital and information system, realizing the direct connection between the smart factory and the needs of users. Users can place an order and enjoy the door-to-door service of Hard River Home Park's own workers, shortening the service chain and innovating users' shopping experience.

At present, Internet consumption is gradually transforming to industrialization. Hard River Home Park has realized the bidirectional connection between home industry Internet and consumer Internet, and built a strong moat for Shaohaihui to break through the consumer market.

Innovative marketing strategy, multiple brands to seize the Double 11 traffic node

marketing level, Boloni, Haier Quanwu Household, Wodi Household and other members of Shaohaihui also had outstanding performance on Double 11 this year.

On the occasion of the 30th anniversary of the founding of Boloni, the second "Born for Love" Exhibition Fan Festival was held, which collected 30 of the most beautiful homes for the national exhibition fans to tell the story of the feeling of home and love.

Boloni alone for design, is a domestic full-house customization brand for middle and high end, has served nearly one million customers across the country. In the home furnishing industry, which emphasizes offline experience and service, Boloni has gained a high degree of public praise from users.

Through a series of activity videos and live broadcasts, all Boloni household products are integrated with users' lifestyle and home scenes, presenting an idealist. Boloni with unique design, and home life personalized, intelligent, so that home design to serve the needs of users.

Bo Fan Festival conveys Boloni's concept of creating beautiful and jointly building quality of life, further strengthening users' emotional connection to the brand and enhancing brand recognition.

Haier Whole House opened the Double 11 quality carnival, focusing on opening, connection and empowerment, through the online + offline collaborative closed loop, with the online e-commerce platform as the main position, with the national stores, to reach better products and services to users, users, merchants and manufacturers to achieve a new situation of "multi-win".

During Double 11, Haier Whole House furniture products such as "Miya", "Cloud", "Gangwan" and "Haimo" are fully refreshed. With different product style positioning, combined with popular live streaming, Haier serves users' personalized home needs and accelerates market share.

Among them, "Miya" series focuses on bacteriostatic storage of high appearance level quality life, using three bacteriostatic modes, comprehensive sterilization and bacteriostatic, to protect home health. In terms of storage, five storage design schemes including partition storage, three-dimensional storage, drawer storage, display storage and functional storage are integrated to improve the utilization rate of space. Material, the door panel adopts three-dimensional blister process, imported film + meteor fabric to show its texture and texture, with G-shaped handle inserted into the door panel with the same color and texture side sealing tape, handle and glass door with the same color homologous, with aerospace grade material, high quality, solid and durable.

Wodi Home Double 11 launched the "rejuvenating deep sleep plan", and launched the "trade-in" activity for the newly developed third generation of stepless zone sleeping mattress.

Wodi CVT mattress adopts double independent cylinder support structure, "reads" human lumbar curve, and designs an independent bag-mounted spring with a maximum drop of 3cm, creating a sense of zero pressure sleep with pressure relief, spine protection and sleep aid.

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Upper 3cm high elastic sensitive independent cylinder, can be real-time dynamic fine-tuning according to the weight of different parts of the human body, its highly sensitive adhesive force even 30cm height difference couples can achieve seamless fit at the same time; The lower layer adopts the high-strength independent cylinder to protect the spine, which greatly improves the load-bearing and balance, avoids local collapse, strengthens the spine support, and gives the sense of solid sleep.