/ Daily News/Guangzhou, Nov 11, 2022 -- As the end of 2022 draws near, China's gift economy is showing strong resilience and vitality in the face of the upcoming Singles' Day, New Year's Day and Spring Festival. As one of the most professional, large-scale and popular industry events in China, the 30th China (Shenzhen) International Gifts and Homewares Exhibition opened in Shenzhen International Convention and Exhibition Center on October 27.
According to the relevant data, cultural and creative products are in the first place in the demand for gifts, and the procurement demand is strong. As one of the largest comprehensive stationery manufacturers in the world, M&G has always been committed to "making study and work happier and more efficient". In recent years, M&G is pioneering a path of innovation in Chinese stationery, from stationery to cultural and creative life. With the theme of "Good Stationery with temperature", M&G made its debut at this year's Gift Fair in Shenzhen, bringing a series of special products to attract attention.
With the rise of Generation Z consumption circle, interest consumption has become a new trend of young people's consumption upgrading, and the demand for stationery creative products also shows a trend of individuation. With consumers as the center, M&G launches thousands of new products every year based on the consumption insight behind big data to meet different consumer needs.
In this exhibition, Chenguang K-35 20th anniversary cool black commemorative edition gift box received a lot of attention. In 2002, M&G launched China's first push neutral pen K-35. Since then, M&G has continuously introduced new and cooperative models across well-known IP such as Miffi, Nautical King, Casper and Lisa, which continue to win consumers' love. At present, K-35 has become a human hand N, cumulative sales of more than one billion of the national good pen.
In addition, M&G integrates the concept of "Guochao" into its products and life and learning scenes with creative designs to enhance the young generation's sense of identity and pride in traditional culture. At the exhibition, Chenguang brought the Imperial Palace Culture Golden List title set of the stationery industry "War magic weapon", to send good luck for the students around the war; Chenguang Dream Back Dunhuang series takes you through time and space to experience the vivid and mysterious Dunhuang history and culture; The Hand-painted creative gift box of Marco's 24 Solar Terms paints the beauty of Chinese solar terms one stroke at a time. In this exhibition, M&G brought a series of self-developed innovative products, such as the anti-clip-on mini 12 stapler, which won the 2022 German Red Dot Award, the first anti-clip-on structural design, minimalist appearance design, and the pin can also fix the card slot without rebound; The automatic tape cutting seat, which won the German iF Award and Red Dot Award, has a safe built-in sharp edge, making it easy to operate with one hand. Not only that, M&G also provides products for high-end conferences such as the APEC Conference, Boao Forum for Asia, the Global CEO Conference and the CIIE. According to the "2022 Employee Welfare Insight Report" released by Jingdong Consumption and Industrial Development Research Institute, the demand for exclusive "customized gift boxes" by enterprises has increased significantly in the past two years, with year-on-year growth of 69% in 2020 and 84% in 2021. While ensuring professional and high quality, M&G also provides customized services and products for customers based on personalized needs, such as Tencent, Ali, iFlytek and many other well-known enterprises, to meet the diversified purchasing needs of business gifts, employee benefits, gifts customization.
Accompany children's healthy growth makes learning more happy
Chenguang has accompanied generations of Chinese people to grow up for more than 30 years, since childhood has been accompanied by the shadow of the morning. Every year based on consumer insight innovation, Chenguang provides parents and children with more high-quality, humanized, diversified purchase choices, accompany children's healthy growth, make learning more happy.
For example, Chenguang independently developed a series of painting materials using food-grade raw materials, natural plant extracts as raw materials, pasteurized treatment, washable formula also alleviates parents' worries; CARIOCA Happy painting, a well-known European children's educational painting brand under M&G, focuses on quality and safety, and provides consumers with highly trusted security. BECKMANN, a Norwegian brand of high end backpacks that originated in 1946 and is also a new member of M&G, has a market share of over 80% in the local market and is known as the "first backpacks of life" for children.
At present, sports play an increasingly important role in the growth of young people. In order to conform to the trend of market consumption, Chenguang launched a series of sports goods, involving five categories of table tennis, feather basket and foot, from entertainment, examination, advanced series, competition series, to meet the needs from beginner to advanced to professional stage. With the concept of "from zero to one, infinite future" to provide consumers with high quality and affordable products.Consumer-centered to make good stationery with temperature
As a well-known national stationery brand, Chenguang has been deeply engaged in the industry for more than 30 years, insisting on creating good stationery with temperature in China. In 2021, M&G started its five-year strategic planning for the New Year, emphasizing "consumer-centered". In the same year, M&G won the title of "China Brand Annual Award Stationery NO.1" issued by the World Brand Lab. In 2022, we will join the "National Brand Team" together with CCTV's "Great Power Brand".
< /p>Under the era of consumption upgrading, holiday gifting has gradually become a kind of cultural fashion, which drives the continuous development of the gift economic market. Through the debut of the Shenzhen Gift Fair, a professional gift procurement platform, Chenguang demonstrated to the outside world the innovation and quality strength of Chinese products. In the future, M&G will continue to adhere to the consumer as the center, launch more and better products and services, from stationery to cultural and creative life, to create a warm Chinese stationery for the world!
