/ Aswen News/November 10, 2022 Guangzhou -- The world's first Zhenzhi flagship store of Xinmark, a high-end Pu 'er tea brand owned by Palma Tea, was officially unveiled at Shenzhen Bay 1 on November 5.

The relevant person in charge of eight horse tea industry pointed out that, as the embodiment of the letter mark brand, Shenzhen Bay No.1 shop is the letter mark brand, Pu 'er tea category and the aesthetic combination of tea culture spirit, committed to bring high-end people to enjoy the tea, social experience.

< p> To achieve Pu 'er, highlight the style of the king of tea

There is a saying in Pu 'er tea circle that "class Zhang is the king, Iceland is the queen". As a leading brand in the high-end tea market, Palma has won the right to pick Laobanzhang Tea King Tea Hou Tree and Iceland Wuzhai Tea King Tree, controlling the ancient tea tree resources of the core origin of Pu 'er tea.

On the opening day, the legendary Pu 'er tea king and tea queen gathered in Xinmark Shenzhen Bay No.1 Shop

On the opening day, Rare output of letter mark Lao ban Zhang tea tree only Pu 'er tea (raw tea), letter mark Iceland Laozhai tea tree King single Pu 'er tea, letter mark Lao ban Zhang tea King Pu 'er tea, letter mark Iceland Laozhai tea King Pu 'er tea also made a surprise appearance in the store, so that a lot of tea lovers a feast for the eyes.

" The legendary Pu 'er tea king and tea queen gather together, we hope to create a unique tea culture and tea life experience for customers with the combination of Zhen 'er and Zhen experience." The above eight horses in charge said.

As the high-end Pu 'er tea brand of Palma Tea Industry, Xinmark continues to lead the industry with the advantage of "three hands" -- controlling advantageous resources, controlling over ten thousand ancient tea tree resources in the core origin; Master the ancient tea making technique, passed down by Pu 'er tea master Yu Zhengcai; Master the key storage technology, with science and technology to help Pu 'er tea storage and transformation.

In recent years, the lifestyle of high net worth individuals has undergone significant changes. According to the "2022 Hurun Premium -- Brand Tendency Report of China's High Net Worth Individuals", with the revival of tea culture, tea tasting has become a favorite lifestyle of more and more high net worth individuals, who have high requirements on the origin, variety and technology of tea. Moreover, circle socializing is favored by high net worth individuals, and high-quality circle socializing becomes a symbol of identity and recognition of values.

In this regard, some practitioners in the tea industry said that tea has become a "social currency" widely recognized by high-end people, and tea space is also becoming a new generation of high-end social places.

After perceiving this trend, Palma Tea industry focuses on strengthening the connection with high net worth groups. While continuously promoting brand upgrading and product iteration, Palma Tea industry also uses high-quality stores and large quality stores to meet high-end consumers' demands for circle social communication.

As a leading brand in the high-end tea market, the brand concept of Palma Tea coincides with the pursuit of Shenzhen Bay No.1 to "create high-level and noble treatment for the top characters and highlight the social style of the circle", which has become an important reason for the world's first Xinmark flagship experience store to be located in Shenzhen Bay No.1.

Xinmark Shenzhen Bay No. 1 shop is Xinmark brand, Pu 'er tea category and tea culture aesthetic combination

Xinmark Shenzhen Bay No. 1 shop with a total area of more than 230 square meters, a total of 2 floors. The store is equipped with decoration and functional areas such as aesthetic tea tasting area, bar, tea brick wall, intelligent tea warehouse, which integrates artistic beauty and natural beauty. It is a space for experiencing tea culture and tea life, carrying the brand texture and spirit, and is committed to creating Pu 'er tea cultural experience through history for guests.

In addition, the store also has Banzhang Pu 'er, Iceland Pu 'er, famous teacher ancient tree (Ba Ba Qi) and other product display areas, to provide consumers with a rich choice of products.

Now, under the background of increasing cultural confidence and the revival of tea culture, Palma Tea is committed to creating high-quality tea life experience for consumers. In addition to the first Xinmark Shenzhen Bay store opened this time, Palma has also laid out high-quality stores and large quality stores in many key cities such as Wuhan, Xiamen and Chongqing, and many stores have become the benchmark of local tea space.

It is worth noting that Palma Tea industry still achieves steady development in the current uncertain external environment. By March 31, 2022, Bama has more than 2,700 stores in China. Its market performance has been certified by authoritative institutions and industry associations, and it is in a leading position in the field of tea chain in China.

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Analysis of market observers pointed out that the letter Mark Shenzhen Bay No.1 store opened on schedule, reflecting the determination of eight horse tea industry to force the high-end market and strong potential energy for development, injected confidence into the tea industry and the real economy.