/ Aswentong/November 03, 2022, Guangzhou -- Recently, men's wear brand Odo and the Color Institute of Tsinghua University's Art and Science Research Center (hereinafter referred to as the Color Institute of Tsinghua University) jointly released the 3rd special color research report "2022 Autumn and winter Odo men's Italian pattern Color and matching Research" (hereinafter referred to as the "report").

According to the report, the Italian style with bright colors as the main keynote and the overall atmosphere of relaxed and comfortable is one of the main trends of men's wear in autumn/winter 2022. And Oudu from the insight of consumer mentality changes, bold innovation in color, broaden product categories, the new season clothing pattern color and design fully fit the Italian trend. This three times to cooperate with Tsinghua color research Institute for men's wear market color special research, in order to meet the personalized consumption needs of Chinese people, but also strongly promote the process of men's wear brand innovation and diversified development.

The epidemic in the past three years has brought great damage to the men's wear industry and even more entity enterprises. Under such circumstances, Jinba men's wear is well aware of the background of the flourishing development of cultural confidence and cultural creativity, and proposes to "build a sustainable value ecology under the Oriental aesthetic system". Jinba men's wear combines humanistic aesthetics, values, economic factors, consumption choices and other factors to build a more three-dimensional full brand system, with an open and pioneering perspective to the brand to a new height, but also for the industry to bring more profound thinking. The main consumer force of men's wear is becoming younger, and the aesthetic pursuit is also improving. Stimulated by cultural confidence, a large number of national fashion brands have been born.

From Red Bean men's wear, which focuses on comfortable experience, to Taiping Bird men's wear, which promotes Oriental aesthetics and sustainable development, to Jinba and a number of national fashion brands, or Biyinlofen, "Yizhong Moutai", which is positioned as a high-end fashion movement, to achieve crossover co-branded Septwolves with artists. Jiumu Wang, who took to the stage of Paris Fashion Week and led the Chinese men's pants with his technological "little black pants"... It is not difficult to see that the strength of Chinese men's brands is growing, with a number of track mechanisms to go hand in hand, each show their abilities. Looking back at Oudu, a brand that takes men's wear collocation as its market positioning, after 24 years of ingenuity, it has attracted international men's wear collocation masters, and initiated long-term special research on men's color use with a professional attitude. It not only explores a unique Mix collocation system, but also enables Chinese men to dress with the support of scientific theory of color, and improves their taste in clothes qualitously.

Based on color science, Oudu men's wear innovatively explores the diversified future of brands

Clothing brands should cultivate new development genes and build a new development pattern, in order to meet the five diversified trends of consumer market, which are service-oriented, intelligent, green, personalized and international. At present, Oudu has a unique Mix collocation system, established an intelligent collocation system based on the brand, and in the consumer port, the main oasis ecological men's collocation shop space and professional and meticulous one-to-one collocation service. On the basis of these soft and hard supporting construction, Oudu has reached a long-term cooperation with the Color Research Institute of Tsinghua University to carry out special research on men's color, which is an important driving force to realize product individuation and brand specialization.

As the impression presented by clothing collocation, color motivation plays a decisive role in consumption activities, and the authoritative scientific academic theory of color can further prove the "professionalism" of Oudu products; A brand focusing on color research radiates to the whole industry and plays a guiding role in the concept, logic or methodology of color matching innovation of Chinese men's wear brands, which shows the great value of cooperation between the two parties. In the field of men's wear collocation in China, Oudu dares to lead the industry, comply with the trend of consumption development, and constantly carry out bold and innovative color collocation application, in order to meet the current consumer personalized trend demand, reflects the specialization and differentiation of Oudu brand operation, to improve the brand potential energy, promote "Made in China" to "Chinese brand" extraordinary significance.

"Chinese men's wear brands have been developing better and faster in recent years. On the one hand, there is a diversification, on the other hand, there is an internationalisation." Or longitudinally broaden the industrial chain, to the upstream and downstream development, so that the industry is more concentrated, improve the brand maturity. Internationalization, we can obviously feel in life, some tide brand rise quickly, personalized clothes are more popular shows that the concept of consumption is changing, more inclusive, more accepting, aesthetic is also improving, then international development is open, as a clothing brand it can do strong co-branding, even cross-border co-branding, take the initiative to absorb the fashion of international brands.

Oudu is also in line with international fashion this autumn and winter, with unisex unisex wear concept for a co-branded collection with former GUCCI designer PAOLA SMANIA, which is likely to become increasingly close in the future. Chinese men are confident, optimistic, reserved, calm, inclusive and other beautiful Oriental temperament. With the change of history, cultural accumulation and the impact of modern art, attention to personality expression and charm shaping, attach importance to collocation experience and quality of life, will become the focus of consumption pursuit, which is also the reason why the light and bright Italian style is popular this autumn and winter.