/ AsSOC/Sep 08, 2022 Guangzhou -- On September 7, 2022, the second event of BOE Technology Salon was held in BOE Technology Innovation Center. With 8K ultra HD and vehicle technology as the theme, the technology salon in this issue fully demonstrated BOE's forward-looking technology leadership through variety shows, on-site exchanges and guest interviews, and at the same time made the guests deeply understand the beautiful changes brought by technology to people's lives, and explained a warm, humanistic care and ubiquitous BOE. Through a series of vivid and creative marketing activities such as display technology brand promotion, technology science variety shows and technology salons, BOE is gradually building a technology innovation ecology and achieving "double upgrade" of brand and industrial value.
The second blockbuster event of BOE Technology Salon
This event invited senior media and professionals in related fields to preview the latest two episodes of BOE Relief Lab series of self-made variety shows. In addition, business and technical executives made in-depth analysis on the technical advantages, characteristics, innovation achievements and future development trends of BOE 8K and vehicle industry shown in the program. The on-site media also talked excitedly with BOE executives about the new technology promotion methods in this field and discussed the future development prospects.
In the 8K ultra HD field, BOE has three characteristics of "early start, excellent technology and wide application". As the 8K technology leader, BOE is committed to promoting the development, popularization and ecological construction of the ultra HD industry. At present, BOE 8K ultra HD display terminals have covered the full series of product lines such as 55 inches, 75 inches, 86 inches, 98 inches, 110 inches, and developed a variety of sizes of 8K professional display products, and provide 8K professional display for China's first 5G+8K broadcast vehicle; Its 8K ultra HD solution, which integrates 5G and AI technology, has also participated in the 8K direct broadcast of a series of major events and competitions, including 2022 international ice and snow games, CCTV Spring Festival Gala, 70th anniversary celebration, FIBA Basketball World Cup, China Open and so on. Through these practices, the company has cooperated with upstream and downstream manufacturers such as communication, video network, encoding and decoding, broadcasting equipment and complete machine in the world to build an 8K ultra HD industrial ecology in an all-round way, and at the same time drive the rapid upgrading of key links such as shooting, content, transmission and display. BOE also continuously promotes 8K technology innovation. At SID International Display Week in 2022, BOE launched the newly developed 75-inch 8K 288Hz display screen equipped with ADS Pro technology and 110 inch 8K 120Hz naked eye 3D display products, etc., continuously promoting the upgrading and iteration of 8K display technology.In the field of intelligent vehicle, BOE is in the leading position in the industry. It has many automotive display subdivided application fields, such as automotive instrument, central control assembly, entertainment system display, heads-up display, rearview mirror, etc. It has launched many representative cutting-edge intelligent cabin display products based on flexible AMOLED, flexible multi-screen, curved surface display, fully fit display, BD Cell, Mini LED, super size display and so on, and has been fully applied to the global mainstream automobile brands, and has taken more than half of the market share in China's high-end new energy market. According to the latest data from market research agency Omdia, in the first half of 2022, BOE(BOE) vehicle display shipments and shipping area ranked first in the world. BOE is always committed to making innovative technology bring more convenient, comfortable and safe driving experience to people.
BOE technology salon series activities have conveyed to the outside world the core values of BOE(BOE) brand that are warmer and more humanistic care, and created a new image of BOE(BOE) Internet of Things innovative enterprise in a lively and down-to-earth way. In the future, driven by the strategy of "Screen of Things", BOE will continue to strengthen its core technology advantages in the display field, reshape the industrial ecology and continue to empower thousands of industries, so as to bring better life experience to consumers with scientific and technological strength.
