/ Chaowen/August 26, 2022 Guangzhou -- Having soft, smooth hair can enhance one's image and temperament. Driven by the economy of appearance level and the concept of health and wellness, Chinese consumers have unleashed strong demand for hair care. According to Mintel's statistics, in 2021, the scale of Chinese shampoo market reached 53.636 billion yuan, and the import of hair care products increased by 21% in the second half of 2021 compared with the same period last year [1].
With the booming development of the market, the concept of hair care of consumers has also undergone a great change, and more and more ambitious they begin to pay attention to the upgrading of every link from scalp to hair tips. How to quickly diagnose consumer demands, and timely bring more targeted hair care solutions, has become the key password for hair brands to grasp the market flow. In this regard, the century-old hair brand Shihuacom focuses on the Chinese market, carefully listens to the voice of consumers, accelerates product innovation and market layout, and responds to the constantly upgraded hair care needs of Chinese consumers with continuously optimized hair care solutions.
Hair volume crisis is becoming more and more serious, preventing hair loss and increasing hair is the top priority
Due to the influence of multiple factors such as greasy diet, life pressure, frequent dyeing and perm, hair sub-health problems become more prominent. According to statistics, the hair loss in our country already amounted to 250 million [2]. With the growing concern about the issue of hair loss prevention, more and more people are turning to shampoo upgrades to protect hair volume.
Schwarzkopu took the lead in insight into the future prospects of the economy, early started the product development and market layout, and strive to solve the problem of people's hair volume crisis with the best solution. After continuous innovation and professional testing, the new anti-shedding series brought by Shihuacom can effectively invigorate hair follicles, strengthen hair roots and prevent hair loss with the basic operation of one washing and one breeding.
Hair care like skin care, "component party" is popular
and skin, scalp will be due to water shortage, allergy, improper cleaning and other reasons and pore blockage, bleaching, oil and other problems, and then make hair dry, frizzy. Faced with endless hair anxiety, more and more people are becoming aware of the importance of a delicate wash, and "skincare" hair care has become a new trend. From studying the ingredients of the formula, to scientifically optimizing the treatment steps, to pursuing the salon level care experience, the concept of skin care began to be more and more used in hair care.
Recognizing this trend, Schwarzcomb is focusing on the "carry" of the skin care industry - amino acids, with the launch of amino acid revitalizing repair series to meet the needs of consumers from scalp to hair care. Schwarzcome brings skin friendly care to scalp, gentle and soothing, can deep clean, from scalp to hair full effect repair, let the wash more secure. < / p > < p > < b > makeup a body consciousness upgrade, high parietal into a dream feeling hair < / b > < / p > < p > "yellow dress, fluffy hair......" As the lyrics became popular, "high cranial top" quietly became popular among urban white-collar workers. To create more of a high-ceilinged, head-enveloping look visually, hair must be enriched and volumized while maintaining and increasing volume. To this end, Schwarzcomb has brought a volumizing and nourishing collection to help you get your hair out easily. Scalp cleansing Care cream can deeply remove oil and dirt, adjust the balance of water and oil. The Volumizing and Nourishing Shampoo uses innovative FiberPlus+ root standing technology to increase core diameter and strengthen root support. Paired with a Volumizing and nourishing conditioner, it fills hair strands with elasticity and volume.Aromatherapy from the beginning, smell economy gradually rise
It is said that smell "fragrance" to identify women, facing the pressure in work and life, more and more urban women choose to use plant essential oil to relax themselves. Fragrance essential oil has penetrated into every aspect of life. According to the Tmall Sales report, bath essential oil, hair care essential oil and body care oil have increased significantly in the past year, and the scent economy has been paid attention to by more and more industries.
< /p>As a "fragrance" expert in the hair industry, Eurotey, a high-end brand of the professional line of Schwerkow, is well known for its aromatherapy washing solutions, and its home product is the essential oil series for hair care launched in 2021. Known as "Hair Isolation cream", Eutecte Mediterranean style essence oil is selected from the world's skin care grade vegetable extract, light texture, suitable for all hair types. In addition, Eutecti also invited international perfumers to make perfuming. The top perfuming is fruity and the middle perfumed with Mediterranean flavor such as rosemary. The unique fragrance of quiet and pleasant adds to the healing experience, making every hair care a ritual enjoyment of life.
