"Wine cooked in mud oven is shared with you, and the story of lights in thousands of families is long". As the first IP exclusive fan festival in China, the August 17 Rice Festival is a necessary journey to seek light and a long-awaited "New Year" for "Rice" fans of "Notes of Tomb Robbery". In the book, the "ten-year engagement" between Wu and Zhang Qiling in front of the Bronze Gate has become an everlasting complex in the hearts of fans of the stolen pen.
On August 17 each year, the Tomb Raiding official will launch a series of offline themed activities to invite rice reunions across the country to celebrate. But this year, the festival also has an innovative form of "online carnival". From August 14 to August 17 this year, NetEase LOFTER, together with the Tomb Robbing IP official and Sugar Cube Planet, created a unique "Old Ford Online Rice Festival" for the "left-behind rice" who could not participate in offline activities. More than 2.2 million rice people stole pen space online and broadcast room together. Across the screen immersed in a stolen pen world, sharing a load of love and moved.< p>
< P > Bronze Gate of Changbai Mountain, Wushan Residence of West Lake, Metuo Post Office, Yu Village, video tape screening area...... Classic landmarks from the original books are highly reproduced in the virtual Pen stealing space. In different scenes, rice students will also meet IP element eggs such as "Black Gold ancient sword", "Touch gold symbol", "Snake eyebrow Bronze fish" to unlock surprise voice, and even meet Zhang Qiling and Wu Evil who incarnate NPC across dimensions. The pixelated NetEase LOFTER mascot "Lao Fu Gu Er" and the official @LOFTER alpaca image "Da Yang" also appeared on the map, bringing small games and shoulder patting. The deeply restored scene setting and endless interactive surprises are the immersive pen-stealing world carefully created by old Ford for the rice students, inviting them to have a dream of faith here, which has been widely praised: "The online space is really great, it is a very novel experience, like being in a book".
At the same time, the online Rice Festival also injected more rich interactive activities into these landmark scenes, with more than 17w interactions in the space. In Yucun art Exhibition, excellent paintings collected in the theme collection of "Seeing the Mountains and the Sea" Rice Festival initiated by LOFTER are displayed. Rice students can stop in front of the paintings and feel the full emotions depicted by the painter's wife. At the Metoh post Office, the true powder test of rice was set up to answer questions to test the knowledge of pen theft and the concentration of true love. In Wushan House, West Lake, LOFTER Market's "2022 Rice Festival Series Surrounding" is on sale and sold out quickly. Rice customers can also experience the exclusive vitality reward of stealing pen here, 9.9 yuan for one shot into the soul, and select IP limited blind box around. In the video projection area, the Rice Festival concert was simulcast on the evening of August 17. More than 500 rice people entered the space and really sat together with their friends to enjoy the program. And in the bronze gate of Changbai Mountain, the annual agreement to keep the rice cyber group photo, cut off the precious commemoration of the appointment. The space is also set up a message wall, rice here left more than 2,000 messages full of temperature, write down their story: "thank them for letting me see the world's most beautiful scenery", "happy New Year's Eve, I wish you happiness and health, thank you for the tomb raiding notes accompany", "green mountains do not change, green water flow, see you again"......
Surprise guests, Rice Sharing supercombustion stage
At 18:30 on August 14th, the old Ford online Rice Festival prepared a wonderful carnival stage for users. By the industry's famous voice actor/singer/host @Yu Qichen personified the role of pen thief to host this carnival, invited the cos Wu Xie to Tibet popular cosplayer @Yi Qingxiao share unforgettable and interesting behind-the-scenes of the trip to Tibet, "we walked the road they have walked, see the scenery they have seen, meet the various people they have seen", Show the power of having love in your heart and light in your eyes. Carnival also invited the song won 10w+ play volume of the contract to sing see @Seven seven to steal pen circle classic songs love interpretation, familiar melody evokes the fans steal pen memory, the scene atmosphere to the high point. In the comments, many Rice praised the online carnival as a good way to make up for not being able to go offline, and hoped LOFTER would continue to hold online gatherings until next year.
In addition to inviting rice to enter the metaverse space to participate in the carnival, NetEase LOFTER also carried out the whole online synchronous live broadcast on the night of August 14. The popularity of the live broadcast room is very hot, and it became the first LOFTER live broadcast activity in this year's peak popularity exceeded 10w. In the live broadcast, fans also expressed their deep feelings and love for the stolen pen in the bullet screen, and thanked Ford for his support for Rice all the way.
With the online Rice Festival, the old Ford also launched the feature H5 of "Your Tomb Raiding Notes Report", where more than 17w rice farmers review their marks on the pen raiding circle. Opening the report of the stolen pen, LOFTER opened the pit point of rice with one click, weaving memories with fellow friends and the process of submission and creation. The memories of those times flowing and unfaded, Lofter remembered, and spread out for the rice again.
Online carnival, releasing the infinite possibility of "IP+ platform + meta-universe"
This online Rice Festival is NetEase LOFTER's attempt to online reunion after the online carnival of the world, breaking the limitation of time and space, and gathering the most enthusiastic enthusiasm. As stated by Sugar Planet, the technical support of this activity, with the advent of the new metauniverse era, the creative activities planned and built in the online space have strong vitality and infinite possibilities. The virtual space with immersive scenes and free interaction deepens the emotional connection and group identity between IP, platform and fans from different dimensions.
NetEase LOFTER, as a content community gathering 110 million loving and interesting young people, is looking forward to letting more young users release their love in the inner and outer interest circle, find more friends, and connect into a diverse and powerful TAG cultural ecology, which is also the core goal of this old Ford online Rice Festival.
In the future, NetEase LOFTER will continue to explore more rich online game play, so that more users can find a real home in the virtual world.
