/ Aswen News/August 23, 2022 Guangzhou -- From "sleeping well" to "sleeping well", the shift in public demand is a microcosm of the ever-changing sleep market; Consumers' choice upgrade represents the continuous improvement of life quality awareness. However, for a long time, mattress is an important carrier of sleep and health, but its purchase is a headache for many consumers: scattered brand, uneven quality, lack of service, weak sense of scene experience and other elements seriously affect consumers' mattress purchase experience.
However, all these problems will be solved quickly. On August 20th, Red Star Macalline Jiangsu Global Home No.1 Store Sleep and Life Store reopened, which is the largest sleep and life store in Nanjing at present, and will open a new era of healthy sleep in Nanjing.
In this opening, the Sleep and Life Store uses three "killer mace", including a higher degree of sleep brand collection, a larger area for consumers to buy and better comprehensive service, to bring a feast of "core" sleep products to Nanjing consumers.
< b> The first store of the head brand concentrated in a number of the largest stores "group" appearance
< P > The opening ceremony, Nanjing Qinhuai District Consumers' Association leaders, Red Star Macalline Group, leaders of marketing and development center, dealers, factory representatives and more than ten representatives of the media came to the scene, Witness the operation of the largest sleep and life museum in Nanjing.
How much "good sleep" is the Sleep life museum? At the opening ceremony, more than ten media participated in the opening of the "shop tour" link, walking into the stores of the Sleep life Museum to visit the sleep test, close contact with various brands of mattresses, zero distance to feel the health, pressure relief, spine protection, intelligence and other sleep comfort experience brought by the head sleep brand.
It is reported that the newly opened Red Star Macalline Jiangsu Global Home No.1 Store Sleep and Life Store has 20,000 square meters of "super" experience area, covering three regions of intelligent/international/international, 28 head sleep brands. 14 imported brands including Kinker, HEKA, Simmons Black Label, Mousse Import, Silane, Schuda, Perdormire, etc.
Not only that, many high-end and smart mattress brands have opened their first and largest stores here, such as DiLE, KINGSDOWN, Sribidian, HEKA, Lace and Alu, which have entered Red Star Macalline Jiangsu Global Home Store No. 1 for the first time. Among the high-end brands settled by many people, the smart mattress brands such as Lede Feiyi, HEKA, Jinke, Schuda, DiLE, Musi, etc. make the Sleeping lifestyle store full of science and technology. It is worth mentioning that the No.1 Store is specially housed in the CJ Luxury Store to display and sell the most high-end CJ series mattresses of the Silan brand. This is the first CJ series exclusive experience store of the Silan brand worldwide, and also the experience store with the largest number of CJ series mattresses displayed. It can be said that the Sleep Life Museum has opened up the segment track of high-end and smart mattress in the sleep industry and created a sample of the development of high-end sleep industry.
Insiders believe that the reinstallation and upgrading operation of Red Star Macalline Sleeping and living store is not only a strong replacement for the mattress market demand, but also empowering the brand and consumers. By aggregating brands and creating special areas, Red Star Macalline Sleeping & Living Store establishes a directional communication connection between brands and consumers.
Theme pavilion strategic layout to create high-end flow ecology
The completion of Red Star Macalline Jiangsu Global Home No.1 Store Sleep and life Pavilion is actively promoting the rise of high-end sleep market in Nanjing and even Jiangsu region. Nanjing residents bid farewell to the limitations of mattress purchase from now on, on the "high-end + intelligent" choice of fast lane, immersive experience scene shopping experience.
In fact, this is not Red Star Macalline's first attempt at scenarioization strategy. Since 2021, Red Star Macalline Intelligent Appliances Living Hall, boutique Doors and Windows Hall and other theme pavilions have been launched and upgraded in major cities across the country, constantly creating a platform of "the largest scale, the most complete brand and the most abundant products" for consumers in various categories, and creating a high-end flow ecology.
Next step, Red Star Macalline Sleep and Life Museum will promote fine operation. Wen Liang, executive deputy general manager of Red Star Macalline Jiangsu Global Home Store, said that taking Jiangsu Global Home Store as an example, the future Sleep and Life store will integrate more sleep resources, improve sleep products, and provide consumers with a complete set of experience scenes and sleep solutions. At the same time, it enables the consumer market, focuses on top brands, and organizes tens of millions of category festivals to ensure that consumers can enjoy high-quality goods and services from Red Star Macalline at all times.
Soft power increase service upgrade multiple measures to feedback consumers
From August to September 11th, Red Star Macalline Jiangsu Global Home No. 1 Sleeping & Living Museum opened and benefitedpeople activities were fully launched. This museum takes "trade-in" service as the breakthrough point. During the activity, we not only provide free "towing old mattresses at home" service, but also give back to consumers by deducting certain discounts for new mattresses and other ways, so that consumers can get better concessions and benefits.
< /p>At present, Red Star Macalline is making continuous efforts in market input, industrial chain layout, channel expansion, common development, industry collaboration and other aspects, and constantly providing consumers with complete home consumption experience scenes and solutions, to help the home furnishing market sustainable growth. As Gao Fei, secretary general of the Qinhuai District Consumers Association of Nanjing, said, "Red Star Macalline has always been the benchmark brand of Nanjing household industry. From the opening of the electrical category store at the end of last year to the construction of the Sleeping life store at present, it gives every consumer in Nanjing a larger and more complete mattress selection platform. The combination of excellent mattress brands and Hongxing's high-quality supporting services will surely give every consumer more choices."
