/ Aswuntong/August 23, 2022 Guangzhou -- COLMO, an international high-end brand of AI technology home appliances, recently launched its EVOLOTION AI nutrition refrigerator and High order pure embedded series of new products, with sales exceeding 1,000 units in just 40 days. In the overall market sales decline under the environmental trend, the listing "red off the start" also created a number of excitement to stimulate market confidence. Undoubtedly, "30 days 5 color panel customization +3D seamless pure embedded" precision card position for COLMO high fixed pure embedded refrigerator started the opening battle made a great success, no problem grasp the current high-end users' needs "seven inches".
From practical kitchen to social scene: Accurately control the new trend of users' high demand for refrigerators
Authoritative data shows that the open kitchen and Chinese and Western kitchen design of high-end users' families have been nearly half of the total, high-end residential buildings in first-tier cities are mostly Chinese and Western kitchen layout, and Chinese and Western kitchen layout will become a trend in the future. Chinese kitchen enjoys the fun of cooking, while Western kitchen emphasizes diverse social interaction, which also makes kitchen electric facilities more emphasis on beauty, cleanliness and interaction. COLMO high order pure embedded refrigerator new product releases the three core values of integrated embedding, panel customization and convenient interaction, closely following the new trend of kitchen and home experience iteration.
High-end customization and embedded: high-end refrigerators usher in a new growth point
At present, the market high-end refrigerator industry is mostly in the stage of 2cm micro-slit embedded. And COLMO high quality pure embedded refrigerator with 3D seamless pure embedded function characteristics perfectly fit high-end users' pursuit of the integrity of kitchen and living space, but also let dirt and dust seamless entry. In addition, its dynamic display of the process of food nutrition changes, more to meet the high-end users of the whole family nutrition and health care needs.
3D seamless pure embedded: COLMO core technology creates an ordered space
< P >< P > bottom front curl cooling system, European wing type patent rail hinge and 60cm depth ultra-thin custom box constitute the three core technologies of COLMO high standard pure embedded refrigerator. 0.25mm galvanized sheet is used in the integrated front type cooling system, so that there is no need to reserve cooling space on both sides and back of the refrigerator, ensuring the seamless fit between the box and the cabinet walls. The patent certified European wing type patent rail hinge design makes the refrigerator fully open at 90° right Angle, which ensures the free opening of the refrigerator without touching the cabinet and extends the service life to a greater extent. Its 60CM ultra-thin cabinet fit standard cabinet depth, perfect integration of kitchen and home style.
Precise diversion: from "user search" to "user search", open the marketing era of "active touch"
COLMO high fixed pure embedded refrigerator innovation opens the high-end refrigerator online precise touch presale model. In the pre-sale period of July, Douyin, Toutiao and Moments made full efforts to release four pre-sale exclusive rights and interests information, including triple deduction of 1000 yuan deposit, gift credits and PRO expert service, through multiple theme broadcast videos and creative advertisements. In just 10 days, it gained 768,281 exposure rate and 35,899 clicks. To achieve the target user group of efficient exposure and accurate reach.
The thousands of sales of COLMO high definition pure embedded refrigerator once again proves that forward-looking insight into the needs of target market users is of decisive significance to build a differentiated brand competitive advantage. The 30-day five-color panel customization meets the high-end users' aesthetic pursuit of orderly style home environment. The full time external display of internal nutritional status of food materials can comprehensively monitor the nutritional storage of food materials. The 3D seamless pure embedded solves the sudden visual effect of the refrigerator in the decoration. COLMO Premium Pure Inline refrigerator redefines the premium home aesthetic and defines the future of high-end refrigerators.
