/ The Morning News/Guangzhou, August 23, 2022 -- If you want to talk about the hottest fruit this summer, you have to talk about litchi. Known as "the latest lychee in the Northern Hemisphere", Hejiang Lychee has been promoted for nearly a month in this year's picking season. Different from traditional sales, this year's Hejiang Lychee has been promoted by digital marketing and promotion with the help of Alibaba Digital Village.
In July this year, Hejiang joined hands with Alibaba Digital Village to integrate Hejiang's local head lychee suppliers, focusing on the two local advantages of Feizixiao and green lychee varieties, and carried out new media marketing promotion. The topic # How sweet Sichuan Hejiang century-old tree Lychee is # gained 52 million publicity. On the day of the 31st Hejiang Lychee Festival, it ranked the eleventh in Sichuan Province's Weibo hot list and the fourth in Luzhou region's urban hot list.
From July to August, in order to build consumers' mind on the high-end quality of Hejiang Lychee, Alibaba Digital Village also promoted Hejiang Lychee to enter the official flagship store of Tmall Zhuxiang Treasure, the self-operated e-commerce channel of Alibaba, and the new retail channel of Hema Fresh Food in western cities. Full cycle sales Hejiang Litchi concubine smile, belt green, Xian Jinfeng and other varieties of litchi more than 200 thousand jin.
In order to accelerate the exploration of Hejiang Lychee online digital marketing and enhance the brand influence of the whole network, Alibaba Digital Village invited Taobao live broadcast big V/ star anchors, Alibaba official broadcast room, anchors to help agriculture public welfare, live broadcast with goods, the total number of online viewers over 10 million.
In addition, in order to explore the origin advantage of Hejiang late lychee and lay out new channels for industrial development, Hema Xiansheng and the Commerce Bureau of Hejiang County of Sichuan jointly completed Hejiang Lychee "Hema Village" in Persimitian Village of Hejiang County in August. Hema Village is a typical representative of Alibaba's digital agricultural base, and also a new sample of the current rural transformation and development. This time Hema Fresh and Hejiang government co-built Hema Village, through the construction of "production - supply - marketing" three middle stage, Hejiang litchi from scattered and isolated production unit to a part of the modern agricultural digital industry chain, so that fruit farmers can use new methods, grow good things, sell good prices.
< /p>Let Sichuan late lychee go out through digital marketing, so that more consumers can taste Sichuan Hejiang late lychee, the 31st Hejiang Lychee Festival activity is just the beginning, Hejiang new Hema village, and Alibaba digital Village is a joint exploration of agricultural economy and Internet + industry, We will promote the establishment of a modern agricultural industrial system, production system and management system, promote the construction of a digital countryside, foster new industries, new forms of business, new models and new types of agricultural business entities, and promote the integration of small farmers with the development of modern agriculture.
