Therefore, the big companies have also put forward the concept of "digital", so, the real implementation of the situation?
No.1
< p> A single link of digitization is not enough
< P >< P >< P > The characteristics of home decoration home furnishing business are: long chain, high customer price, low degree of standardization, long delivery cycle, so the overall digital transformation of the industry is relatively lagging. Many brands, businesses "refuge for easy", their digital transformation, are uniformly expand marketing channels to online, a single point of exploration, that is, to do a simple integration of customer information.
For upstream brands and merchants, online customer acquisition can increase the source of traffic, but also improve a series of costs such as marketing, channels, customer acquisition, etc. Many access systems also make the configuration of other links complicated and difficult to improve efficiency.
Moreover, this cannot cover up the pain points of low online-offline integration and the separation of online purchase and offline service.
That is to say, after getting traffic from online, offline service is still the same, and consumers don't feel any positive change.
This is a false digitalization, or an incomplete digitalization.
The real meaning of digitalization is to help merchants not only to attract customers online, but also to digitize the offline links such as design services, commodity supply, store management and construction performance, so as to reduce costs and increase efficiency, and to transform non-standardized home decoration services into standardized and large-scale replicas.
However, this requires that enterprises must "chew hard bones" and carry out digital transformation on the offline whole chain with long chain, high unit price, low standardization and long delivery cycle. This is beyond the capabilities of many enterprises.
Therefore, in the actual digital transformation, many enterprises only stay in some single link, do not let the digital "water" smoothly through the whole link.
For example, some enterprises only stay in the "design" link, their design tools can quickly output beautiful renderings, and create realistic VR scenes, but in the subsequent links, there is no corresponding supply chain products, when it comes to the construction performance process, the implementation of the traditional decoration mode. In this way, the delivery of the physical object, obviously can not match the design scheme, customer satisfaction can be imagined.
Or, some enterprises only stay in the "procurement" link of digital transformation, integrating the supply source of local merchants, stores and factories, and building the product supply chain, but they have no ability to enable the design tools and construction performance, and can only become an efficient gathering supplier, with no fundamental impact on the quality of assembly delivery.
No.2
HOMKOO Complete cloud: The real digital package
The home decoration industry should carry out digital transformation, especially for the "package" this most complex business, can not only stay online, or stay in a single link offline. This kind of digitization is not the real digitization, and the improvement of enterprises and even the industry is limited and lacks momentum.
Real digitization, should be from marketing customer acquisition, design, procurement, construction links end-to-end full link solution.
Therefore, home furnishing enterprises, especially those engaged in assembly, need more than a customer system, a design software, a collection warehouse...... It is a digital integrated solution that can be integrated across the entire link.
HOMKOO Cloud, a well-known digital package solution provider in China, is the pioneer on this road.
On May 28, 2022, HOMKOO Integrated Cloud released a new digital integrated model: Integrated 3.0 model, based on its own technology gene and deep practical insight into the integrated business.
Package 3.0 mode is a package mode that deeply applies digital technology to the whole process of marketing customer acquisition, design, procurement and construction. Its core is "install 2 times", first full digital virtual decoration again, and then industrial physical decoration again, and finally pay two products to the owner, one is a digital virtual site, one is a physical site. This is a pioneering application of digital to the assembly.
In the virtual decoration stage, the design scheme is formed into the decoration information model through 3D BIM technology for simulation, analysis and optimization. Obtain the best design scheme, construction scheme, and the most accurate material and labor information, so that the installation company with a smaller cost, higher efficiency to deliver better quality decoration site. Then enter the physical decoration stage, through the digital decoration platform to achieve the real-time optimal mixed scheduling of multi-site, multi-types of workers and the whole series of supply chains; Realize the digital management of the whole process, give full play to the role of network collaboration and system driving, and realize the smart site and industrial scale site delivery.
Different from many digitization that stays in a single link, digitization runs through the whole process of the whole installation in the 3.0 mode, which is pioneering in the home decoration industry.
In the stage of gaining customers in the marketing, the packaging enterprises can win the differentiated competition with rival products through the marketing of "packaging twice"; In the design stage, virtual decoration can quickly and automatically optimize the design scheme, and output the calculation with a key; In the procurement stage, the supply chain system has been connected with the design system. The installation company can place an order according to the calculation amount with one key, and restore 100% of each product in the design scheme. In the construction phase, "system command" is used instead of "human command" to realize the real-time optimal mixed scheduling of multi-site, multi-type workers and the whole series of supply chains.
The launch of integrated 3.0 mode makes the digital "water" really realize the unimpeded flow operation in the integrated full link, and completely changes the gene and core of the industry.
What's more valuable is that HOMKOO Integrated cloud is not only the first advocate of real digital integrated cloud, but also the first practical. The Whole 3.0 model is not only a "digital concept" on paper, but through the whole brand of Shangpin Home parts Group - Christmas bird, which has been implemented, laying a visible and tangible digital benchmark for the home decoration industry.
Since May this year, the Christmas Bird Integrated Dongbao flagship store, which has fully applied the Integrated 3.0 model, has achieved a monthly revenue of over 50 million yuan in Guangzhou, and established an efficient industrial worker team, with the dispatch rate of more than 98%, and is still growing rapidly.
With the Christmas bird assembly as the benchmark, the digitalization of the home decoration industry is divided into two distinct kinds, one is the "false" digitalization, or the "incomplete" digitalization, the other is the complete digitalization of the whole link. The latter is represented by the HOMKOO Integrated Cloud Integrated 3.0 model, which will build a new platform ecological system for projects, enterprises and industries.
