/ The Morning News/August 18, 2022 GUANGZHOU - In recent years, Maomao-based wine has become a hot topic, with more and more consumers choosing Maomao-based wine. From the perspective of industry data, Maoji has maintained stable growth in the past 10 years, with the market size growing from 35.3 billion yuan in 2010 to 135 billion yuan in 2019, with a CAGR(the annual growth rate of investment in a special period) of 16%. Despite the complex technology, food consumption, low wine rate, but does not affect it is favored by the market. In 2019, the output of soy sauce wine was 500,000 tons, accounting for 6.4% of the total output of the industry, and the total revenue scale was 59.2 billion yuan, accounting for 10.54% of the total revenue of the industry.
It can be seen that with the increase of the market share of Maoji wine, the competition between brands will become increasingly fierce, and the operation risk of dealers will also increase. Therefore, we need to be very careful in the selection of products. Some dealers tend to pay more attention to the publicity effect of the brand when choosing products. In fact, there are certain limitations. If you ignore the taste of the product and the brewing process, it is easy to lose consumer stickiness, and business activities will naturally be affected accordingly.
Choosing cooperative brands is like choosing your own Allies, which is a relationship of both prosperity and loss. It is necessary to consider all aspects when choosing the brand of Maojiao wine, especially its process, products, market overview, product characteristics and so on. Generally speaking, the flavor of Maojiao wine produced by different processes is very different, especially the brewing environment, time and process. Compared with the industrial process of brewing Maomao-incense wine, the traditional way of brewing Maomao-incense wine is smoother, more delicate flavor, more soft and mellow mouth, naturally is more popular with consumers. In addition, when choosing products, will also take the launch time as an important reference, good wine is able to stand the test of time. To some extent, the longer the market time, the higher the consumer recognition of the product, recognized by consumers is the "evergreen tree" in the market.
< /p>Adhere to the traditional brewing method of more than 20 years of Tiantai winery, with unique ancient kiln, with superior climate conditions, high-quality red sorghum, after the "12987" traditional process brewing Putai wine, fragrance is delicate, soft taste, long sauce fragrance, the aroma in the cup unchanged, the empty cup to stay fragrance for a long time. Twenty years like a day adhere to the "let the drinking people drink good wine" business belief, ingenuity brewing, already let the wine is recognized by consumers, become three or five friends together "seat guests", Maojiao wine market "evergreen". It is precisely because of the consumer's favor, fine brewing technology, unique taste, Putai wine is also deeply loved by dealers, become the first choice of cooperation!
