Hearing flowers, meeting peace: Cotton Time 2022 Annual Member Day press conference held

2022-08-19 18:58 0

/ Aswen News/August 18, 2022 Guangzhou - On August 16, the theme conference of the 2022 annual Member Day of the Cotton Time "Hearing the flowers, Meeting the heart" was held in Shenzhen. At the press conference, SGS, an internationally recognized testing, inspection and certification organization, issued ISO 14067 carbon footprint verification statement certificates for three classic products developed by Cotton Times -- Cotton soft napkins, baby hand and mouth wipes, baby and robe. Cotton Times was the first brand in China to obtain SGS carbon footprint certification for more than one category. On the arrival of 818 Member Festival, Cotton Time also brings two innovative products, cotton peach wet toilet towel and 0 gauze bath towel. While opening up a new track of green cotton products, it upgrades user experience and realizes a positive cycle of green consumption, and joins hands with the vast number of consumers to march towards a comfortable, secure and sustainable "0 carbon" life.

The industry's first SGS cotton towel carbon footprint certification, leading the mainstream of green consumption

Under the guidance of the national "double carbon" goal, sustainable development, green transformation has become a social consensus. Adhering to the development principle of "social value takes precedence over enterprise value", Cotton Time continues to actively explore green and low-carbon. The carbon footprint of a product can reflect the greenhouse gas emissions produced by the product in its whole life cycle, and it has become an important scale to measure green development in the cotton era. The ISO 14067 product carbon Footprint Verification Statement Certificate issued by SGS means that Cotton Times has taken a solid step in the quantification and management of greenhouse gas emissions. It proactively understands its own emission baseline, continuously improves its carbon management ability, and sets a baseline for the industry to evaluate the future emission reduction status, and actively creates a green and low-carbon development sample of the industry. After obtaining the first green certification of cotton soft towel in China, this is the first "green report card" of the Cotton Times, which also provides a more objective, professional and authoritative reference standard for consumers to choose low-carbon and environmentally friendly products.

At the presentation ceremony, Ms. Zhang Qiu-mei, Director of SGS Knowledge & Management Business Group Southern and Central and Western Region, said: "As a third-party certification agency, our understanding of the low-carbon and environmental protection of the Cotton Age came from the environmental report card at the beginning. However, after in-depth data selection and calculation, we found that the environmental protection and sustainable DNA of the Cotton Age was firmly selected 13 years ago". Mr. Song Haibo, R & D Director of Cotton Times, expressed his gratitude to SGS for its recognition and said, "As a green and low-carbon 'leader' of the industry, Cotton Times will actively undertake corporate social responsibility and work with SGS to achieve the double carbon goal."

Since its establishment 13 years ago, Cotton Times has insisted on the green development and environmental protection of cotton, with practical actions to the "zero carbon" commitment - a total of 250,000 tons of cotton purchased, sold cotton clothing, bed products, a total of 58.22 million pieces, reduce the amount of chemical fiber products processing and production of pollution, Use non-woven environmental protection shopping bags instead of plastic bags 14.08 million, sold 53.7 billion cotton scarves, reduce a lot of tree felling... The pursuit of sustainability not only integrates into the development of the brand, but also subtly leads the green consumption to the mainstream.

More safe choice, hidden in the details of the cotton happiness

If the deep cultivation of low-carbon products is to practice the persistence of green development, then focus on category research and development to meet diverse needs is the brand close to consumer life. At the member's Day event, Cotton Time introduced two new cotton products, aiming at the most common toilet and bath scenes in consumers' daily life, and put forward high-quality life advancement solutions.

Statistics show that each person spends more than 10,000 minutes going to the toilet every year, and consumes about 10,000 pieces of paper a year, which is accompanied by problems such as unclean cleaning and bacteria breeding. The arrival of wet toilet towels is a good solution to these problems. However, many wet toilet towel products on the market are marketed as "killing bacteria", but they are not necessarily safe. In fact, they may remove probiotics and disrupt the balance of bacteria in private parts.

As the pioneer of gauze towel category, Cotton Time gauze bath towel has been sold about 5 million pieces since its launch in 2009, ranking TOP1 in the whole region, and becoming a popular word-of-mouth product chosen by millions of users.

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In the past 13 years, with the vision of "cotton change the world", the cotton time has made innovations on the basis of "cotton" a kind of fiber, starting from the needs of consumers, the first cotton soft towel, the first gauze bath towel, the first cotton full surface sanitary napkin, the first cotton surface baby diaper...... To the whole cotton category, only to provide users with a richer, more secure choice. While satisfying the high quality and happy life, together with 40 million member families, we explore the beautiful relationship between cotton life and environmental sustainability, and make ourselves a proud brand, a brand that continues to bring value to consumers and society, which is the constant insistence of Cotton times.

Source: Corporate press release
Keywords: Cotton age
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