/ Aswen News/August 15, 2022 GUANGZHOU -- With the improvement of residents' living standards, the quality of sleep has attracted increasing attention, and the public is pursuing more personalized and comfortable sleep experience. Buying a more comfortable and healthy mattress and changing it regularly is gradually becoming the health consensus of many families. Paying for "better sleep quality" is also becoming a new trend of household consumption.
From July to August this year, Red Star Macalline Jiangsu No. 1 Global Home Furnishing store -- Sleep and Life Store was upgraded and adjusted, and the mattress area welcomed a heavy "transformation" -- from the original first floor to the south hall on the third floor, with an overall adjustment area of nearly 20,000 square meters, which will create the largest mattress area in Nanjing home furnishing mall. The brand new mattress area will bring one-stop, integrated professional services to consumers, as well as more convenient and comfortable shopping experience.
In addition to the adjustment of scene layout, it is worth mentioning that the upgrading and opening of the Red Star Macalline Sleeping and Living Pavilion has introduced 28 famous domestic and foreign brands, bringing consumers more consumption choices and further promoting the upgrading of household consumption market.
As a leading enterprise in the home furnishing retail industry, Red Star Macalline is committed to guiding Chinese people to establish a scientific concept of mattress consumption and promote the rapid development of the industry. In 2021, according to the Mattress New Consumption Trend Report initiated by Red Star Macalline, 49.8% of respondents are using mattresses that are more than 5 years old, and 28.6% and 21% of those born in the 1960s and 1970s are using mattresses that are more than 15 years old. But more than 70 percent of respondents also said they would be willing to increase the frequency of their mattresses in order to improve their sleep quality with a "mattress change in 5 years" campaign. According to the relevant staff of Red Star Macalline, as a kind of consumable product, the mattress will have problems in support and durability if it is used for more than 5 years. Regular replacement of a new mattress is an important premise to protect the spine of users and ensure high-quality sleep, which is also the original intention of Red Star Macalline and the industry to launch the mattress "replacement in 5 years" initiative.This "magnificent transformation" of Red Star Macalline Jiangsu No.1 Global Home Furnishing store - Sleep Lifestyle Store, with keen insight and extraordinary creativity, will meet more consumers' demand for products and brands, deepen consumers' cognition of sleep, and thus promote the subversive innovation of Chinese people's concept of mattress consumption, scientific cognition and mattress shopping. Promote the upgrade development of the sleep home market.
On August 10, Ms. Zhang, a citizen, checked out the upgraded Red Star Macalline Sleeping and Living Pavilion in advance. "The adjusted layout of the venue is more reasonable, there are many well-known brands to choose from, and the staff gave very professional advice." Ms. Zhang said that she did not know much about "mattress replacement" before, but after experiencing it, she realized the importance of scientific mattress selection for healthy sleep, and she has made a "replacement list".
It is understood that in order to solve the problems that consumers may encounter in the process of mattress replacement, such as handling difficulties, Red Star Macalline Sleeping and living Pavilion opening activities launched free "door-to-door recycling" service, the replacement of the old mattress can also participate in the "trade-in" activity, up to 500 yuan.
< /p>In addition, customers who place orders before August 21 can also participate in the mall's 818 activity. If you buy a pet powder coupon package for 1 yuan, you can get a coupon of 100 yuan. Meanwhile, if you spend more than 5,000 yuan, you can get the billing gift. And you can participate in the drawing and have the chance to get the surprise electric gift such as Samsung refrigerator, Danah stereo and Dyson hair dryer.
