New connection + new generation, pushing cross-border e-commerce into the social era
In recent years, the wave of social e-commerce is sweeping the world. According to Accenture's research and analysis, in 2025, the global scale of social e-commerce will be three times that of traditional e-commerce, reaching $1.2 trillion, accounting for 62% of global e-commerce spending. Social e-commerce is becoming the most popular and active business in the cross-border e-commerce industry. In view of this trend, Wang Xin, vice president of Global User Marketing Center of Dunhuang Network, delivered a keynote speech at the Silk Road E-commerce International Cooperation Summit Forum, explaining the new global development of social e-commerce, interpreting the social habits and behavioral characteristics of Generation Z, and sharing the successful practice of Dunhuang Network Group.
Social media and mobile Internet strengthen the connection between people. Social media has a huge user base in the world, and the realization of private traffic has huge potential, which can be called the "golden power pool" of global cross-border trade. At the same time, Generation Z, which accounts for one third of the global population, holds the voice of social media, the dominant right of popular culture and the decision-making right of consumption as the users of social media and mobile Internet. They have a strong will to consume, lead the global consumption trend, and profoundly change the global e-commerce ecology. "New generations add new connections and create new possibilities. "Wang Xin said.Cross-border e-commerce is about to usher in an era of decentralized "global micro-trade". In response to this trend, the Dunhuang Group launched MyyShop, a decentralized one-stop social e-commerce SaaS platform, in 2020, which provides shop opening, product selection, supply, marketing and consignment services based on social media platforms. MyyShop brings convenient and easy to use digital tools for entrepreneurs around the world, helps e-commerce merchants connect with the powerful Chinese supply chain, empowers global content creators, and enables them to monetize private traffic while focusing on their own expertise. At the same time, it also opens incremental markets for Chinese factories, suppliers and brands.
Starting from "light entrepreneurship", MyyShop opens a new industrial era of "social re-engineering e-commerce", enabling everyone to participate in global trade, so as to build a new path of win-win economic external circulation. "To help tens of millions of people in China and overseas truly participate in economic globalization is the commercial value of Dunhuang Network Group, but also bears our social responsibility." "Concluded Wang Xin.Grow together with small, medium and micro enterprises of cross-border e-commerce
Since its establishment in 2004, Dunhuang Net Group has been committed to serving Chinese online foreign trade entrepreneurs and helping Chinese small, medium and micro enterprises to go to the world. Over the years, by actively participating in the World Internet Conference and global conferences hosted by international organizations such as APEC and B20, as well as initiating and promoting various projects to help micro, small and medium-sized enterprises and female entrepreneurs around the world, Dunhuang Net Group has accumulated extensive overseas influence and won general recognition from the international community, becoming a reliable partner for Chinese enterprises on their way abroad. Wan Song, head of DHLink Logistics Division of Dunhuang Network Group, attended the Cross-border E-commerce 50 People Forum and China-Europe Cross-border E-commerce Cooperation Forum. In the round table dialogue, he shared the map of cross-border e-commerce talents needed by the industry from the enterprise dimension.
Since its establishment 18 years ago, Dunhuang has always sought to grow together with micro, medium and small enterprises. In July this year, Dunhuang Net Company officially announced its upgrade to Dunhuang Net Group, taking DHgate, a centralized cross-border e-commerce trading and service platform, and MyyShop, a decentralized social e-commerce SaaS platform, as the two main driving engines, to join hands with the new generation of young people and face the new wave of social e-commerce. Later, "Dunhuang network" refers to the original platform business, namely DHgate; MyyShop focuses on the most popular and active social e-commerce; Intelligent logistics platform Taupixia DHLink, digital marketing platform Heng Heng and financial payment service Taupihu are the service sectors supporting the development of both engines in the new structure of the Group. < /p>"Under the guidance of the new strategy, Dunhuang Net Group will continue to uphold the spirit of 'adults reaching for themselves', further join hands with the global young new generation and entrepreneurs, cooperation partners to build a new global trade ecology, so that the new generation of consumers have more diverse choices, so that the new generation of global small and micro enterprises and individual entrepreneurs grow up independently." Wang Xin shared.
