On August 8, four ministries and commissions jointly issued an action plan to promote the high-quality development of the home furnishing industry, which clearly proposes to promote the quality consumption of home furnishing brands with high-quality supplies. From the demand side, the current home improvement demand is obvious. Ordinary people are under great pressure to change houses, but it is relatively easy to spend 350,000 yuan to improve the existing living environment and improve the quality of life. Under the two-way pull of policy and demand, the improvement of household consumption demand is expected to be further stimulated and released.
From the current market performance, home improvement demand distribution is unbalanced. "Trade-ins" for home appliances have been popular for years, but "big items" such as mattresses and sofas have been underpowered in the past.
In the United States, the average mattress life is five to eight years. But in China, the mattress used for 20 or 30 years, the situation is everywhere. In fact, there are a lot of problems with mattresses coming out of service. For example, the surface depression, hardening, wake up always feel back pain. Aging of latex and spring, but also bring abnormal sound, these will greatly affect the quality of sleep. In addition, the mattress used for a long time will inevitably hide dirt, not conducive to health.
In the past, Chinese people tend to use mattresses for a long period of time. An important reason is that products such as mattresses and sofas have large volume and small residual value. The lack of mature supporting service measures in the market, people face difficult handling, difficult processing, often retreat. And Red Star Macalline recently launched a mattress trade-in activity, which not only allows you to dispose of old products at your door for free, but also enables you to turn waste into treasure to offset certain new product purchase costs, which really solves people's "troubles".
From August 8 to September 11, Red Star Macalline Jiangsu Global Home No.1 Store (Nanjing Cazi store) launched a major benefit activity -- mattress trade-in. You can not only enjoy free old mattress disposal service, but also get a subsidy of up to 500 yuan when you buy a new mattress.
Changing mattresses used to require the whole family. Just carrying the old mattress downstairs was a big job. However, during this activity, customers can join the shopping mall service community, enjoy the shopping mall star Butler consultation service, and can buy a renewal coupon package for 1 yuan, and enjoy free old mattress disposal service. In addition to the free door-to-door towing, the trade-in program offers up to 500 yuan for used mattresses. If you want to improve your home environment, improve your sleep quality."Trade-ins" are common in the promotion of home appliances and cars, but they are the first in the home furnishing industry. This mattress trade-in activity, on the one hand, is to cooperate with the opening of Red Star Macalline Jiangsu Global Home No.1 Store Sleep Lifestyle Store, as a benefit to the people to give back to the vast number of consumers. It is reported that all sleep brands are involved in this activity. At the same time, customers who place orders before August 21 can participate in the 818 activity of the mall. If they participate in the purchase of the pet powder coupon package for 1 yuan, they can get a coupon of 100 yuan, and if they spend more than 5,000 yuan, they can get the billing gift. In addition, they can participate in the drawing of the surprise electric gift, and they can get the Samsung refrigerator, Dana stereo and Dyson hair dryer.
At the same time, Red Star Macalline said that after the epidemic, consumers have higher health and comfort requirements for frequently used household products, mattresses and sofas have become the main force for updating. Reinvigorating the old - Lying to win a summer, Nanjing property owners, now is the time to replace the old mattress.
This activity has been supported by the Qinhuai District Consumer Association, and the leadership of the Consumer Association gives guidance simultaneously:
1. Create a good consumption atmosphere, strengthen after-sales protection and optimize customer experience.
2. Adhere to legal and compliance management and implement commodity quality management.
3, the implementation of the policy to benefit the people, to give consumers real welfare protection.
< /p>At present, China's home furnishing industry has entered the era of inventory, in this context, to provide a new way to hit the consumption pain point, do a good job in the life cycle of the home furnishing industry service is very important. It is an innovation to replace old mattresses with new ones. As a leading enterprise in China's home furnishing industry, Red Star Macalline meets people's rejuvenating needs with innovative consumption methods, leading and consolidating the concept of health and quality home furnishing consumption. This direct hit consumption pain point of benefit activities, is bound to cause a new boom in Nanjing home industry.
