/ Asahi/August 05, 2022 GUANGZHOU -- There is no shortage of tide riders in any development cycle. The naked swimmer can only be seen when the tide goes out. Right now, everyone is grappling with a conundrum: How to navigate the current cycle with quality and survive the next cycle of high growth?
China Canton Electrical Appliances Group and its brand "China Canton Otes", with recent actions to give a specific answer to the future strategic layout. For example, Guangdong Zhongguang HVAC Co., LTD. (hereinafter referred to as "Zhongguang HVAC"), a wholly-owned subsidiary of Zhongguang Electrical Group established in 2021, is a "sharp edge" for Zhongguang to enter the big HVAC circuit strongly. The editor of the authoritative media "Heat Pump Market" talks with Ye Youxiang, general manager of China Guangdong HVAC, and decrypts the future layout of China Guangdong. His "spirit of adventure", a "game-breaker role", a "revolutionary mentality", sonorous and powerful to the industry to announce the confidence and determination of Zhongguang to enter the HVAC circuit!
Adhering to the spirit of adventurers do encounter stronger HVAC "breaker" "Some people will say, the broad clearly keep the current city is very good, why 'asking for trouble' to enter a more intense battle HVAC Red Sea? Our answer is: the weak to the weaker sword, and the strong will only challenge the stronger! Decided to enter the big HVAC, China wide after careful consideration and distribution implementation. Taking this step is for the long-term development and growth of the company." Ye Youxiang believes that the big HVAC circuit is 100 billion level circuit and still maintain a stable growth. Although the industry as a whole has developed to a more mature stage, but the "shuffle" is the "break" time. With the global consensus on green and low-carbon development, the social demand for heat (cold) is also increasing. Heat pump as energy saving and environmental protection products using renewable energy, its application range is constantly expanding. It can be predicted that the future application of heat pump technology will penetrate into the overall heating and cooling market solutions to go, the development potential is huge! Data show that in 2021, the annual sales of Chinese heat pump industry reached 22.71 billion yuan. If water-ground source heat pump and Tianfluorine-ground water heating are included, the marketing of the whole industry exceeds 50 billion yuan. No matter the domestic household market, the south improvement demand and the north heating demand market, have shown a rapid growth trend.
At the same time, after multiple factors such as the epidemic in 2021 and the price rise and shortage of raw materials, mainstream brands are stronger. Domestic brands represented by Haier, Zhongguang Otes, etc., have achieved ideal sales performance in the air source heat pump market in 2021. It can be seen that the advantages of the heat pump industry as a whole also gradually tend to brand enterprises and more and more centralized. Among them, heat pump and air conditioning enterprises show their own highlights, in the market segments have their own good strategic layout. Powerful enterprises are often unwilling to accept the status quo, they go forward, adhering to the spirit of the adventurer and continue to develop. The strength of heat pump enterprises represented by China Guangdong Electrical Appliances Group are particularly determined to transform and develop.
In the past 16 years, China Canton Electric Appliances Group to air can be the "origin", the use of air can realize the efficient regulation of residential cold and warm feng shui, with science and technology and practical actions painted a green blueprint, and in the clean heating business has grown into the market leader enterprise, In the category of household water supply, it has also become a "big brand" that can compete with foreign and joint venture brands. Now, with product innovation to drive the development of enterprises, in a certain amount of accumulation and opportunitiy "agitation" -- brave to do the HVAC industry "breaker", transformation into the big HVAC circuit, in the industry to take the lead in the "heat pump to redefine air conditioning", in expanding the application of heat pump technology on the road to continue "carbon" rope! Under the goal of redefining air conditioning with heat pump from zero, the big HVAC circuit has unlimited potential, and the competition also tends to be white-hot. If the regular play into the HVAC circuit, it is difficult to break out of the siege. What's interesting is that CGNC is taking a different path. Ye Youxiang further introduced that today's era is undergoing great changes unseen in a century, and the market is also changing rapidly. The superposition of macro and micro factors such as "national rejuvenation" and "two-carbon strategy" will cause changes within changes.
More specific, for example, the positioning of domestic brands in the hVAC industry, product innovation, channel efficiency and industry gross profit space need to be optimized, and CGNC needs to seize the opportunity to play the role of "game-breaker", "revolutionary" mentality into the game, step on the trend of future development of the industry, to position its own value. Therefore, after the overall planning of product innovation, brand promotion, channel construction and service optimization, Zhongguang HVAC decided to redefine air conditioning with 16 years of deep cultivation of heat pump technology, starting from scratch to explore and build a new. The first step is to launch high-quality "Zhongguang heat pump air conditioning" products with differentiated advantages to subvert traditional air conditioning and guide consumption concept!"Zhongguang heat pump air conditioning project since its establishment, there is no negation of the past, 'give up corn or watermelon' 'shackles' and' burdens', thinking without limits, is conducive to break through more possibilities." Ye Youxiang said, "This is the 'important tool' of CGUAC, whether it is resource allocation or technology stack, there are not too many limitations, so we can stand on the shoulders of predecessors to achieve more innovation and optimization. In the end, together with the industry's leading industrial design team, we have created a range of market-tested products that lead from appearance level to capability." This year, whether it has been launched for the household market, Zhongguang "X1 Zhiyou", "X3 Zhishang", "X5 Zhifeng" and "A7 Zhiya" 4 heat pump air conditioning products, or "Zhiku A" series heat pump mostly united, "Yunjing" series Tianfludifluoride small multi-united, "zero sense" series air pipe machine and other central heat pump air conditioning, EVI technology and other advanced technologies with core competitiveness have been applied. Compared with ordinary air conditioning products, Zhongguang heat pump air conditioning in the design principle, the number of parts, the design difficulty has a huge difference. In addition to better configuration and more complex control, Zhongguang heat pump air conditioning focuses on "low temperature and strong heat" and "super refrigeration" at the beginning of design, so under the same conditions, Zhongguang heat pump air conditioning output is stronger in extreme environment, better energy saving.
Such as working in the ultra-low temperature of -20℃, the heating capacity of Zhongguang household heat pump air conditioning is 46% higher than ordinary air conditioning, saving capacity is 49% higher; And working in the ultra-high temperature of 48℃, the refrigeration capacity of Zhongguang household heat pump air conditioning is 15% higher than that of ordinary air conditioning. In particular, the "Smart A" series of commercial heat pump air conditioning created by Zhongguang HVAC, the whole machine has the leading advantages of performance, safety and reliability, green energy saving, intelligent quiet, super capacity multiple selection, land saving and so on, which can be widely used in hotels, offices, hospitals, schools and other places. Its comprehensive performance coefficient IPLV(C) is up to 10.0, and it can operate in the ultra-wide ring temperature range from -30℃ to 55℃. In addition, the cooling capacity at high temperature can be increased by 20% and the heat production at low temperature can be increased by 15%. The unit covers an area 30% smaller than market products of the same capacity.
As a newcomer, it has some difficulties to enter the middle and wide HVAC circuit from scratch, but it also has obvious late advantage. Moreover, CFC is determined to focus on the broader HVAC industry. Under the support of "Great power brand" and huge brand promotion, the launch of commercial heat pump air conditioning of China Guangjia is very beneficial to the brand to start the market awareness and boost the confidence of dealers; At the same time, from industrial design to mold development, and then to the construction of professional laboratories and new production lines, the group has invested a lot of resources, insisting on using innovative products to drive the follow-up development, constantly expanding and enriching the HVAC product line, and further improving the hard strength of the product end.
The newly formed Zhongguang HVAC team has many years of precipitation and experience in the HVAC industry, and will continue to apply these "treasures" to the in-depth layout of the future large HVAC market. Zhongguang is methodically in the fierce competition in the HVAC market to carve out a unique and differentiated development road! "Redefining air conditioning with heat pumps" is not a slogan of CGNC. After the launch of heat pump air conditioning, Zhongguang HVAC online and offline power at the same time, a precise channel network layout. "High concentration of industries, the future competitiveness must be comprehensive competition. Therefore, brand force, product force, service force is indispensable. This requires us to look into the future and stick to our course."
Ye You enjoy the introduction, focusing on the medium and large tooling channels, Zhongguang HVAC will realize the improvement of single cooling heat to the overall project energy efficiency, as well as the realization of building automation and other intelligent capabilities; Focusing on small and medium-sized tooling channels, Zhongguang HVAC will provide customers with sufficient supply, rapid installation capacity and professional service capacity; In the home improvement retail channel, Zhongguang HVAC will position the high-end market, in order to solve the pain points of home improvement retail in noise, energy efficiency and other aspects as the goal, to ensure that the product can be used normally under any conditions. At the same time, in the strategic layout of the market, the idea of HVAC is also very clear. On the one hand, facing the current situation of regional sales volume difference in its own business, Zhongguang HVAC has carried out targeted layout -- taking the core urban market as the main battlefield, and aiming at different levels of the market, combined with different product requirements, to build a grid dislocation competition, and quickly establish a professional partner network, improve penetration. < /p>On the other hand, Zhongguang HVAC is also doing its best to create a large public construction project market model project. In the first half of this year, the total amount of projects followed by Zhongguang HVAC reached 320 million yuan. At present, there are hospitals, hotels, commercial complexes and other large projects under construction. The wise have no fear, the brave fearless! Standing at the new starting line, China Canton standard enterprises, with high standards, high starting point into the office, with heat pump redefine air conditioning, is committed to gather energy, to reach the future. The "future" that is not defined is exactly what China Canton Electric Group talked about at the mid-year summit -- no precise vision, no adventurous spirit, no game-breaking mentality, no innovative work, will not be able to reach!
