/ Aswen Tong/August 04, 2022 Guangzhou - "Three years of painstaking grinding, hit the market"! Recently, a care of the real flower care pioneer Kostin blockbuster new product "real flower double cabin shampoo" on the market to wash the "dark horse" trend by the majority of consumers and industry attention.
From body care to scalp care, a full range of the construction of the "real flower care kingdom"
As the world's first will be the whole real flowers applied in washing products in the brand, Kostin has been to "real flowers" care for brand positioning, through the professional R & D team, and the original real flowers alive technology, constantly improve the real flowers care application Wang National product array, create "Kostin = real flower care" brand mind, all-round construction of brand association.
Julie, the founder of Kostin, said that she hoped to see the beautiful flowers in a moment, so that women can enjoy the beauty of natural flowers at the same time, but also feel the beauty of the sea of flowers. Over the years, Kostin has always been true to its original intention, from Real flower body care products such as body care products such as Real Flower body care products to body care products such as body care products, Kostin has created a rich range of "Real Flower care Kingdom", covering all aspects of daily care for consumers, bringing consumers a full range of real flower care experience. With the addition of Double Cabin shampoo, not only the product range of Kostin's Real Flower care Kingdom has been expanded, but also the concept of "active scalp care" for the first time has revolutionized the care "habits" of consumers and even the industry.
From the discovery of "activity" to active use, again open the real flower care new door
Through the ages, before the nobility, the royal family with flowers to wash up the habit, after the coach sting real flower body care products will flower bathing habits continue to date. In addition to playing the role of sensory pleasure, flowers have also been used incisively and vividly to enhance fragrance, nourish and delight the body and mind. Kostin, who has been studying real flower care for years, discovered that the active substances in flowers not only help the body, but also the scalp.
According to scalp washing industry data, although efficient, nourishing, natural and safe scalp care has become the new demands of the young generation, but in many consumer demands, "not obvious effect" is still the pain point of most consumers, but also the bottleneck that the industry is difficult to break through.
Kostin based on consumer demands, combined with the study of flower active substances found that the functional effect of shampoo is not obvious, mainly because the shampoo after the fresh period, the active ingredients gradually deactivated, more and more ineffective. Therefore, Kostin gathered experts from different fields around the world, respectively from how to cultivate "real activity" flower material, how to achieve "high activity" and through what technology "lock activity" three research directions, innovative research and development of efficient products, real flower double cabin shampoo came into being.In flower material cultivation, Kostin arranges the flower fields of 10,000 mu worldwide, and provides international flower screening and cultivation technology from the source of special cultivation, special cultivation and special active flower seeds. And in the global search for "light, temperature, humidity, soil" to match the growth environment of their own flowers, to cultivate Kostin active real flowers. After picking the real flowers, they are sterilized by Kostin's special vacuum technology to ensure that each shampoo has the real flowers, while preserving the "real activity" of the real flowers to the maximum extent.
"Higher activity, better effect." Kostin found that in addition to making sure the source is "truly active", making sure the ingredients are "highly active" is also the key to making the product "fresh and effective". To this end, Kostin has teamed up with active R&D experts from Switzerland, the United Kingdom and the United States to create a "high activity" formula to ensure that the active ingredients complement each other and fully release their benefits at the moment of use.
In addition, in view of the problem that "active ingredients of shampoo are easy to be deactivated under general storage conditions", Kostin and Shiseido packaging design master Toru ITO designed the "inside and outside double cabin" structure, according to the locking conditions of each active ingredient, customized two "oxygen free, light free, separation" sealed cabin to achieve "locking activity", so that the active essence can be physically bonded It can isolate the influence of external factors and lock the active ingredients to ensure that "the pump pump is fresh and effective every time".
Coach sting real flower double cabin shampoo not only appearance level and strength, but also brings together various fields of scientific research strength innovation defined the scalp active nursing mode, opened a new era of scalp active nursing.
Coach Sting scalp care product innovation not only continues the brand gene of real flowers, but also to "double cabin lock live black technology" for the first time put forward the concept of scalp active care, for the "real flower care kingdom" product pattern built a more powerful "moat", in each brand party committed to the development of subdivision categories and ingredients advanced industry environment, success help Kostin broke away from the red Sea of the industry to open up the second curve of the brand. It is believed that in the future, Kostin will continue to increase the investment in scientific research and innovation around this innovative concept, and bring more and more effective personal care experience for women in the field of flowers, creating infinite possibilities.
