/ Daily News/Guangzhou, August 02, 2022 -- The 2nd China International Consumer Goods Expo, co-sponsored by the Ministry of Commerce and the People's Government of Hainan Province, kicked off in Haikou, Hainan Province, under the theme of "Sharing Opening Opportunities, Creating a Better Life". As an important platform leading the global consumer fashion, the Expo invites many leading brands around the world to share their practical experience, which arouses warm attention and high recognition from all walks of life.
With the theme of "Meet Shanghai -- Go Shanghai, Go Shopping", the exhibition area of Shanghai Image Expo will take visitors to enjoy a unique journey of Shanghai consumer culture with the curatorial concept of Shanghai consumption map, showing all aspects of the city that make life better in Shanghai. As a national stationery brand with roots in Shanghai, M&G was invited to attend the exhibition again.
The Second Sustainable Consumption Summit Forum, a highlight of the fair, with the theme of "Sustainable consumption driving low-carbon future", set off a wave of climax.
A new generation of consumers, known as Generation Y and Generation Z, who are savvy with digital and innovative technologies, are reshaping consumer trends. They are more interested in a fashionable, healthy and environmentally friendly lifestyle and are more willing to pay for sustainable brands and products. As a warm and responsible company, M&G has incorporated sustainable development into its DNA since its inception. At the Expo, M&G joined the Global Sustainable Consumption Initiative as a new member, shared its ideas and practices on sustainable consumption and production, and brought a series of sustainable highlight products. It can be seen from M&G's appearance that in recent years, M&G has made great efforts to promote the sustainable development of stationery industry.Joining the Global Sustainable Consumption Initiative to write a Sustainable Future for business
A big buzz at the second Sustainable Consumption Summit Forum came from the Progress Report on the Global Sustainable Consumption Initiative and its New members joining ceremony. This year, the organizer, together with six new industry leaders including M&G, joined the initiative, calling on global enterprises to integrate sustainable development into their long-term development strategies, and promote sustainable consumption from multiple angles and dimensions.
At the launch of the initiative, Chenguang promised to make good stationery with temperature. Achieve sustainable selection of some key raw materials by 2025, and 100% of key suppliers meet M&G ESG guidelines.
In addition, Ms. Chen Zidan, head of M&G's Sustainable Development Office, was invited to participate in the panel discussion "Embracing a Better Life: Building a Bridge between Sustainable Consumption and Production" and shared M&G's exploration and efforts in this field." M&G has been paying attention to the topic of corporate social responsibility for many years. As the first listed company in China's stationery industry to issue an ESG report, M&G is committed to becoming an environmentally friendly and socially friendly company and writing a sustainable business future."
Chen Zidan said, "As one of the world's largest stationery manufacturers, we currently have over 80,000 retail terminals, and over 10 million consumers choose our products every day. M&g hopes to pass on positive values to young consumers through green, sustainable products and concept advocacy, and start from the whole value chain."
In 2021, M&G will launch a new five-year strategy, adhering to the mission of "making learning and life happier and more efficient", guided by the values of "customer-centric", with "writing a sustainable business future" as its sustainable development vision, and focusing on the four pillars of "sustainable products, sustainable supply chain, empowering employees and communities". Lead the sustainable development of the industry.
In 2021, Chenguang will invest 188 million yuan in technology research and development and product innovation, develop a series of climate solutions, and give warm feedback to the society... In 2021 alone, M&G has added 210 new authorized patents, 8.75 million KWH photovoltaic power generation, 1,300 tons of recycled plastics, and 8.6 million yuan of donated funds and materials...Through these four strategic pillars, M&G integrates the concept of sustainable development into the brand image and product attributes, comprehensively guarantees the implementation of sustainable development strategy, and also shows the world its responsibility and responsibility as a Chinese brand.
M&G's sustainable products are a good example of the company's commitment to environmentally friendly actions and its social responsibility to protect the environment. The sustainable products on display at this year's Expo are a good example. In addition, M&G also launched the exhibition hall of "Sustainable Consumption Experience Space" to display the sustainable stories behind the products through video.
In recent years, Chenguang continues to pay attention to "endangered animals" and "biodiversity" and other hot topics. The new products of the opening season of this year's Expo - Endangered Animals Marine series, with the protection of biodiversity, writing the future together as the source of inspiration, with the sense of science knowledge of "realistic museum style" and young "quadratic vector wind", To give voice to Marine animals on the verge of extinction.
The material and design of this series are also closely related to environmental protection: PROFUTURE guardian Future stationery set, packaging box is made of recyclable recycled pulp, with good degradability; The plant residue neutral pen and the pen holder are partly made of cane, wheat, fir and other plant residues. Different from traditional plastic materials, they not only make reasonable use of waste plant residues, but also are partly degradable to effectively reduce carbon emissions. Chenguang press large capacity neutral pen Big Ink King, can reach 3 times the length of ordinary neutral pen, and therefore reduce unnecessary plastic consumption...
Not only does the product have its own "temperature", but M&G hopes to convey the warm concept of sustainability and public welfare through them. At the scene, M&G brought a public benefit product created by autistic teenagers --" Morningstar's Children "series of stationery. The creative paintings of children were integrated into the product design and packaging to arouse the public's attention to autistic and other special groups.In addition, M&G also brought a series of sustainable products with different highlights: the use of food grade raw materials, in line with the European Union standards, greatly improve the safety of the food grade watercolor pens, oil painting sticks, etc., so that parents use more peace of mind; The pen holder is made of Marco "Sanhao Pencil" series of renewable quick-growing poplar wood, safe and environmentally friendly water-based paint. 100% wood pulp raw material, no harmful chemicals added, paper up to food grade standards of red morning light copy paper......
From these sustainable products, we can peep out the social responsibility and temperature sense of M&G as a leading enterprise in the industry. M&g has been building "warm stationery" for more than 30 years, constantly making breakthroughs and innovations, and forging ahead on the magnificent transformation from "Made in China" to "Created in China".
One meter wide to ten thousand meters deep, toward the world-class M&G
Chen Huxiong, president of M&G, said: "The understanding of ingenuity is to be able to sit still for 30 years as a day, or even longer, to do every thing, every product well, and constantly pursue excellence."
That's exactly what M&G has been doing for more than 30 years. The company focuses on consumers, strives for perfection in products, and focuses on making a good Chinese pen. Its product design has won four international industrial design awards, and constantly introduces good stationery with temperature and content to establish emotional links with consumers.Today, M&G is one of the largest stationery manufacturers in the world and is known as the "light of domestic products". This year, M&G won the title of "China's 500 Most Valuable Brands" issued by the World Brand Lab again, consolidating its position as the industry leader and gaining international recognition for its brand strength. In addition, M&G joined the "National Brand Team" in cooperation with CCTV's "Big Country Brand". The brand blockbuster was recently released on CCTV-1, which triggered heated discussions.
In the future, M&G will continue to maintain its original aspiration, practice its social responsibility, lead the sustainable development of the industry through the four pillars, and write a sustainable business future. By developing more new technologies and materials, M&G hopes to lead the industry to improve chemical safety standards, develop more and better sustainable products and enhance communication efforts, constantly improve the sustainable supply chain, empower employees and communities, and continue to promote sustainable development.
< P > In the industry of one meter wide to ten thousand meters deep, Chenguang will insist on making good stationery with temperature, to show the world the responsibility and responsibility of Chinese brands, and continue to step towards the world class.
