From concept marketing to fashion life
Around 2012, the concept of "whole house customization" began to be put forward, in the next few years gradually become the general consensus of the whole industry, and gradually accepted by consumers. Opened the home furnishing industry from the traditional "carpentry work" to brand, personalized and large-scale direction of development.
The whole house customization is a collection of home design and furniture customization, installation and other services as one of the decoration solutions, is according to the design requirements of consumers to customize the exclusive household category. This new home decoration model, according to the space layout, the owner's preferences for the overall design and decoration of the house, including the overall wardrobe, the overall bookcase, wine cabinet, shoe cabinet, TV cabinet, walk-in closet, wardrobe into the wall, overall furniture and other personalized customized services, so that each house is different after decoration, fully reflect the owner's temperament and will.
The whole house customization in line with modern life pursuit, simplify the decoration process, factory production and assembly, big brand quality assurance, to meet the consumer's personalized home decoration needs, the emergence of the whole house customization has ended the "one thousand" home decoration copy and paste mode, created a relatively mature and perfect niche style, It accelerated the arrival of the "integrated era" characterized by personal customization.
Simple fashion leads the mainstream development trend of home decoration
In just a few years, the rapid development of the whole house customization in the home decoration industry, the formation of a spark fire trend, there must be its internal factors, whether it is a modern sense of simple design, or the modular construction of convenient and fast, All of them fit perfectly with the aesthetic consumption of "Generation Y" and "Generation Z". Compared with the traditional decorated woodworking, the advantages of custom-built house are very obvious.
First of all, the whole house customization is a "one household one picture" design, pay attention to space, floor, furniture, soft outfit overall collocation and style unity, so the vision is more beautiful, the overall effect is better. Secondly, due to the precast production and installation of fine modules according to size and proportion in advance, the customization of the whole house completely eliminates dust, noise, paint formaldehyde and other pollution caused by on-site construction, and realizes the perfect combination of simplicity and fashion, which can be called a "home decoration revolution" to some extent. In addition, in the assembly link, the essence of traditional Chinese woodworking -- mortising and tenon structure is adopted, and each component is tightly stitched, without the defects of nail eyes, but highlights the overall aesthetic feeling and light luxury taste. According to the Wuxi high-end full house customized 800-2000 yuan/square meters of the average price of the market, 90 square meters of housing set constraints in about 30,000. Let professional people do professional things, the benefit is to save worry and effort, can enjoy the quality and quantity of professional one-stop service. This is also the fundamental reason for the whole house customization to become a new favorite.
Spring river warm duck prophet. Changes in the market, but also affected the home decoration professional institutions of the market smell. Facing the new market space, some building materials operators have transformation and development, seize the commanding heights of business opportunities. As a large scale, high degree of specialization building materials decoration city in southern Jiangsu -- Wuxi New World International home building Materials City, as early as the rise of the whole house customization began to lay out the layout. After years of cultivation, Wuxi New World International Home Building Materials City has a business area of about 350,000 square meters and more than 2,000 households. It has formed four regions and two boutique stores with full functions and reasonable layout. The categories cover flooring and door industry, ceramics and sanitary ware, plate hardware, curtain soft decoration, paint coatings, household appliances and other home decoration products. Livat has successfully created Wuxi's largest one-stop building materials market with the most comprehensive varieties by gathering upstream and downstream enterprises of home building materials. Home building materials town has more than 70 customized brands, covering Opai, Piano, Yaoli home, Margin MRKOQ and other mainstream first-line brands, a total area of about 9600 square meters. Based on the huge growth space and market development potential of the whole house customization industry, Wuxi New World International Home Building Materials City continues to make efforts, positioning the second floor of D Hall of the second phase as a special area for the whole house customization, focusing on attracting investment and introducing project forms that are highly related to the overall decoration and personalized customization, in order to meet the home decoration needs of different consumers.
Growing pains relieve congestion relieve pain crack industry problems
Whole house customization is worthy of the new favorite of the market, but needless to say, the current whole house customization market is not perfect. During the "315 International Consumer Rights Day" in 2022, complaints accepted by the China Consumer Association in 2021 showed that the whole house was made into a hot spot. As with many emerging business forms, the whole house customization industry consumption block point, a lot of pain.
As an operator in the "eye of the storm", to solve the "growing pains" need to work hard, take the initiative, strengthen the self-discipline of the industry with integrity, and set up the industry benchmark with quality service. In the process of visiting the whole house customization merchants in Wuxi New World International Home Building Materials City, we found that most of the whole house customization merchants face the "points" of consumers and take relieving the pain points, difficulties and blocking points of consumption as an important way to improve service quality and competitiveness. For example, in view of the large contrast between the drawings and the actual effect, the business efforts to improve the design and construction, some businesses also made a commitment to control the color difference within the range of 5%; In view of the doubts about the delay of the construction period, businesses generally fine decoration period strictly controlled within 30 days; And the plate 3 years, 5 years of hardware quality assurance time is becoming the industry standard.In addition, some businesses committed to the industry in-depth stand in the perspective of consumers, take the initiative to customize the whole house consumption advice, remind of the "low price trap", comprehensive comparison and selection of brand, material, materials, construction and other factors, the pursuit of cost-effective. At the same time, we should grasp the key links of the contract signing, accurately understand the relevant rights and obligations and breach clauses, must not only rely on the oral commitment of the seller to blindly sign the contract, maximize the protection of their own interests, to avoid the occurrence of situations.
< /p>< /p>Whole house customization is the mainstream development direction of the home decoration industry, and also the current and future period of consumption trend. It is like a touch of spring breeze, like a ray of sunshine, a spring tide, inadvertently directly affects the development pattern of the industry, redefines and extends the concept of home decoration, more importantly, flies into ordinary homes, into People's Daily life, interprets the connotation of "home decoration makes life better".
