/ AsSOC/August 02, 2022 Guangzhou - In the first half of 2022, the automobile industry once again encountered a "black swan", the shadow of "lack of core" has not completely dissipated. The sudden outbreak of the epidemic in Shanghai has brought a huge impact on the supply chain of the automobile industry, and consumer confidence in the market has also declined sharply. The major automobile enterprises and the entire automobile industry are facing great operational challenges.
Under this special background, as a Chinese brand, GaC Trumpchi focuses on sales and management, surmounting difficulties with partners, and achieving an uptrend in sales of the whole series. The other hand firmly accelerate the "hybrid + intelligent" strategy landing, to hybrid products as the core drive, to high-end + youth deepening brand upward, ceaseless "legend" new chapter.
From January to June 2022, the total sales volume of GAC Trumpchi exceeded 170,000 units, with a year-on-year growth of 14.3%, outpacing the market. In June, the sales volume increased by over 30%, leading the market to recover rapidly, and the market share increased simultaneously. Among them, from February to May, the average transaction price of Trumpchi bicycles exceeded 150,000 yuan for four consecutive months, surpassing the joint venture brand. Meanwhile, with years of technical accumulation in the field of hybrid, Trumpchi has made great progress in the electrified circuit, releasing the technology brand of "Jurang Hybrid" and all-round layout of HEV, PHEV and even the forward-looking hydrogen mixing system "zero-carbon" circuit.
In the first half of 2022, which is full of challenges, GaC Trumpchi is going all out to attack with the strategy of "hybrid + intelligent" and deliver a proud report card.
comprehensive landing "hybrid + intelligent", new seed player of electrified circuit
< P > Under the goal of "dual carbon", Trumpchi has responded positively. In 2022, it fully accelerated the landing of "hybrid + intelligent" dual-core drive development strategy, released new hybrid and intelligent technologies at high frequency, and continued to debut new products. With full confidence in the attack posture, in the electrification and intelligent track to catch up.
On the level of mixing, Juilang Mixing technology brand was officially released on April 26, becoming a brand with two mixing technology routes: with forward self-developed GMC double-motor serie-parallel mixing system, the thermal efficiency utilization rate of WLTC mixing system reached 95.5%; THS power split hybrid system cooperated with Toyota has realized the breakthrough innovation of THS system's first turbocharged engine, which has gained a good reputation in the market. In addition, with the official launch of the Jurang Hybrid modular architecture on GAC Technology Day, the Arsenal of GAC Trumpchi hybrid technology is also enriched. The architecture is composed of hybrid engine, electromechanical coupling system and power battery. The platform and modular design is adopted to perfectly fit all HEV, PHEV, REEV and other XEV models. With systematic technological innovation, the historic leap of electrified circuit is brought.
At present, the hybrid family of GaC Trumpchi has also taken shape. In December 2021, the new second-generation GS8 was officially launched, becoming the first landing product of GAC Trumpchi's "hybrid + intelligent" strategy. In June 2022, the sales volume of GSAugust exceeded 6,000 units again, among which the two-engine series equipped with THS hybrid system accounted for more than 49%. The cumulative sales volume from January to June exceeded 10,000, leading the 200,000-class autonomous gas-electric hybrid SUV. In the first half of 2022, the Shadow Cool hybrid version and Shadow Leopard hybrid version will be released in series. In the second half of 2022, the new flagship of Trumpchi Chinese luxury MPV will also be launched in hybrid version. Trumpchi hybrid family is worth the market's expectation.
At the same time, the powerful power of "Jiulang hybrid" has also been verified. In the extreme challenge of Jurang Hybrid one-tank fuel from June 22 to 26, "Shadow series" models overcame a series of extreme challenges such as complex road conditions and terrain, large temperature difference between day and night, ultra-high intensity driving, etc. Yingku hybrid version achieved the best ultra-low fuel consumption of 1711km, 3.2L/100km; Shadow Leopard hybrid version of the best performance is 1537km, 3.0L/100km, both to the market to show the core strength of Jilang hybrid GMC2.0. Next, the second generation of GS8 double engine series, shadow cool hybrid version, shadow leopard hybrid version, will challenge the high temperature ultra-long mileage test, together with the battle of Taklimakan no man's land, to further prove the powerful wave hybrid.
"high-end + young" double track progress, brand influence continues to rise
Behind the excellent sales performance, cannot be separated from the brand accumulation of GaC Trumpchi over the years. In the first half of 2022, GAC Trumpchi has adopted a series of innovative marketing measures to improve the market awareness of middle and high-end brands in China.
For high-end models, Trumpchi breaks through imagination and dares to be the first. Trumpchi M8, a luxury MPV team, successfully arrived at the Everest base camp at an altitude of 5,200m, breaking the public's conventional cognition of MPV products and presenting more possibilities for high-end MPV vehicle scenarios based on the driving experience and vehicle condition in the plateau environment. Besides, Trumpchi M8 also forms an "escort group" with GA8 and GS8 to escort the reception in Hong Kong with high-quality driving experience and reliable quality, demonstrating the high-end strength of Chinese auto brands to the world in Hong Kong.M8 product strength is also recognized by high-end users in the market. In April this year, this model successfully won the MPV market sales crown. By June, it has been leading the independent luxury SUV for 33 consecutive months, worthy of being the leader of the independent brand high-end MPV.
Aiming at the products favored by young users, Trumpchi also strengthens the circle communication. For users keen on modification and driving performance, Trumpchi Shadow Leopard combined with KGO car culture will carry out targeted modification of Shadow Leopard, launched the "Leopard travel Ten thousand miles" 14,000 km northwest great crossing activity, strong verification of the "young people's first light run" performance strength.
Trumpchi also co-creates and plays with young people. With a new and cool attitude towards co-creation, the new car Yingku actively absorbs users' suggestions to create a new science and technology, avant-garde, potential energy modeling. Its Chinese name is also co-created and collected on various major platforms, and finally voted out the name "Yingku". At the press conference of Shadow Bao-style track version, Trumpchi built the scene into a large tide party, playing with the young people to change the trend of home parties. Moreover, the spokesman Su Bingtian made a strong support call, witnessing the warm blood resonating with the track genes. At the same time, Trumpchi also officially announced the establishment of Trumpchi racing Academy, deepening the user co-creation, for owners to realize the dream track. < /p>In the first half of 2022, GaC Trumpchi has successfully delivered, officially starting the journey of the second half. As a Chinese brand established 14 years ago, Trumpchi will continue to deeply focus on the "hybrid + intelligent" dual-core development strategy, with technology enabling products, lower carbon and smarter products, and continue to bring users a cleaner and better car life. Meanwhile, Trumpchi will continue to move forward with a more dynamic and meaningful brand image under the guidance of the brand slogan "Trumpchi is Better" to create a better mobile travel experience with consumers.
