Guangzhou, Aug 01, 2022 -- ICBC Axa Life Insurance, a subsidiary of Industrial and Commercial Bank of China (ICBC), officially kicked off its 2022 Customer Festival on July 28. This year marks the 10th anniversary of the establishment of ICBC Axa. In order to thank new and old customers for their company in the past ten years, ICBC AXA adheres to the business philosophy of "customer-centered" and upgrades the "Customer Service Festival" to "Customer Festival". The theme of the first "Customer Festival" is "Picking up Light, Thriving Future". During the one-month event, three themed activities will be held to reward, serve and protect customers nationwide, and further improve customer experience. According to the relevant person in charge of ICBC Axa, there are three major theme activities of this customer festival. First, the 10th anniversary celebration is taken as the starting point to build four online scenes of individuals, lovers, families and the future. Together with customers, we can review our time together and look forward to a better future. Customers can also interact with friends and immerse themselves in a wonderful journey. Second, offline customer care. According to the needs of different customer groups, we carry out activities such as famous doctor lecture hall, parent-child DIY, French tax salon, etc. At the same time, we carry out time-limited rights and interests upgrading activities, practice the service concept of insurance with temperature and service with heat, and continue to pay attention to customers' needs and rights and interests. Third, we will focus on customer protection and launch exclusive interest-free recovery activities to care for customers affected by the epidemic who are unable to pay their regular fees, so as to relieve their worries, extend protection and escort for more old customers, and help them resume work and production.
As an important measure to reward customers and improve service, ICBC AXa Life has been keeping up with the pace of The Times, the development of the company and the needs of customers since the first Customer Service Festival in 2014, constantly enriching and improving the activity system, and continuously providing new and old customers with high-quality online and offline service experience. After years of development and precipitation, The concept of health and public welfare activities has been widely spread, and the social impact has been expanding, benefiting millions of customers.
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From this year, the newly upgraded Customer Festival will continue to be an important link between ICBC Axa and customers, and fulfill the mission of "helping people enjoy a healthy, happy and happy life", and write a new chapter of development with more customers. In the future, ICBC AXA will continue to stay true to its original purpose, stick to its mission, provide customers with warmer, more professional and better service, and jointly create a bright future for ICBC AXA.
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