/ Daily News/July 29, 2022 Guangzhou -- With the coming of consumption upgrade and consumption cognition upgrade, young and middle-aged consumers have gradually become the mainstream consumer group in the home furnishing market. Young consumer groups' understanding of life style has experienced generational change, and their attention to home decoration is not limited to "practical", but adds "self-expression" on the basis of "practical", and focuses more on the added value of quality, personality, experience, service and even spiritual needs.
According to iResearch Capital released in April 2022 "China Home retail new business format market research report", the keywords of home decoration consumption trend repeatedly mentioned "lazy". Young people feel that if they choose the decentralized purchasing method in the process of home decoration, it is time-consuming and laborious, so they prefer the carefree and convenient "lazy way", that is, to spend less time and energy to obtain better home decoration services. Driven by the new consumption trend, one-stop home consumption experience has become the main choice of consumers.
There are many choices in the home decoration market, and young consumers' demand for one-stop service is prominent
< P > In recent years, many policies and regulations, such as "no speculation in housing and living", "renovation of old residential areas in cities and towns", "rent and purchase at the same time", promote the renovation of stock, and the sustainable development of the home decoration market. Younger consumer groups drive the market towards the consumer demand orientation in the aspects of intelligence, comfort, beauty and quality service. In this case, when facing a large number of choices in the home decoration market, consumers hope to get truly comprehensive and cost-effective one-stop services to meet their expectations for living space.
Under this background, Zhimajia Home Furnishing creates a full supply chain linked ecological layout, is committed to creating high-quality personalized one-stop home furnishing solutions for the pursuit of a better life for young people, redefine the whole home furnishing service, truly achieve one-stop consumption experience. Zhimajia whole-case home service integrates the whole line of products, design services and scene sales one-stop, including the whole process of house type analysis, function layout, style positioning, capital planning, drawing budget, soft assembly decoration, furniture purchase, product collocation, equipment purchase, tailor-made home space for customers, to meet consumers' one-stop shopping needs for home decoration and home products.
Zhimajia brings together five advantages, showing the strength and determination to define the whole case home
Zhimajia provides consumers with a wide range of choices in home style, furniture products, customized home, delivery process control and comprehensive cost performance.
In terms of stylized expression, Zhiomajia contains nine style series, including simplicity, minimalism, light luxury, modern color, Nordic classic, Bauhaus, Oriental modern, urban retro and naturalism, which can meet consumers' pursuit of individuality. In the selection of furniture, Zhimajia cooperates with many well-known furniture brands at home and abroad, covering more than 3000 kinds of furniture, so as to achieve full category coverage and guarantee the texture. In addition to movable furniture, consumers can enjoy customized home furnishing services from leading enterprises in the industry, such as Gold MEDALS and Sophia, in Zhimajia to further meet the needs of multiple cabinets.
The whole case designer team of Zhimajia can also provide configuration plans according to different needs, so that customers with different budgets can get the home furnishing. at the same time, Zhimajia will provide each customer with VIP delivery butler, one to one to meet the needs of customers, so that consumers can easily control the progress of home decoration. In addition, Zhimajia can give full play to its core supply chain advantages to provide consumers with more cost-effective home products and home improvement services.Layout in the Yangtze River Delta, Zhimajia Plan will bring quality home services to consumers all over the country
Zhimajia Home is one of the three business divisions of China's high-end home service platform "Sixth Space". At the beginning of April 2020, Zhimajia Store in Hangzhou, Ningbo and Suzhou opened successively, starting the journey of "Make home infinite".
link complete whole case home service will be the mainstream direction of home decoration market Blue Ocean. At present, the home furnishing industry rarely sees the complete home furnishing scheme with perfect process, excellent quality and customized according to demand, most of which have certain limitations and cannot provide enough convenience for consumers to meet the practical demand for home decoration. Empowered by the solid brand accumulation of Sixth Space, Zhimajia is at the forefront of the industry in terms of cooperation resources, home decoration experience and service quality. Zhimajia insists on providing young consumers with truly complete home service. In the next 3 years, Zhimajia plans to open a number of Zhimajia experience centers, covering most of the domestic areas, to provide more young consumers with high-quality home products and personalized solutions, and continue to optimize the product and service system with innovation as the guide. It is committed to becoming a Chinese household brand that can influence the whole home improvement industry and even the world.
