/ AsG/Guangzhou, July 29, 2022 -- On July 25, Shenzhen Fashion Home Design Week and the 37th Shenzhen International Furniture Design Exhibition opened at Shenzhen International Convention and Exhibition Center. As a barometer of the innovation and development of the home industry, as well as a platform for the release of new global urban life and new consumer trends, the theme of this Shenzhen Fashion Home Design Week is "Art rising tide play", aiming to break the boundary of design and art trends, explore the attitude and core of breaking the circle, and boost the home industry to open a new perspective of future life mode.
The future life pattern is closely related to technological innovation. We live in the field of various subdivisions also emerged a number of head brands, become the industry's benchmark for technological innovation. With a history of 87 years, the German technology sleep leading brand - Lattoflex Lede Flying Wing landed in the No.6 hall 6B01 with the latest sleep black technology, from soft power and hard power to fully present the German technology intelligent sleep super product power.
During the exhibition, Youju and Tencent Home · Shell had the honor to interview Ms. Zhang Yanmei, CEO of Lattoflex Lede Feiyi Greater China Region, and had an in-depth discussion and exchange with her on brand building and industry development trend. < / p > < p > < b > Lattoflex LeDeFei wing greater China CEO ms zhang < / b > < / p > < p > - the following for the eleventh - < / p > < p > < b > tencent household shells: would you please make a brief introduction of the highlights of the exhibition.
Zhang Yanmei: This time we mainly want to better show the sleep technology of Lattoflex Lede Flying Wing. The public's understanding of sleep technology is still in its infancy. Lattoflex sleep technology is very advanced, and what we need to do is to put the technology and brand concept, through a more concrete, more digital form of expression, to transform the black technology into real products that we can experience. One of our beds, for example, may contain more than 150 patented technologies. We still prefer to focus on these technological innovations to do more forms of presentation.
Tencent Home · Shell: During the epidemic, everyone is more and more concerned about sleep health,Lattoflex Lede Feiwing in healthy sleep, intelligent sleep also has deep research. Has there been any breakthrough or progress this year? What do you think of the current development of the smart healthy sleep industry?
Lede Feiyi Zhang Yanmei: What we do is a German brand, this brand has been 87 years. At present, many domestic products and even consumer consciousness are walking on the road of consumption evolution that developed countries have already gone through. Therefore, for the operation and development of the intelligent sleep field in China,Lattoflex Lede Flying Wing has more in-depth and referential experience of the headquarters company. There are smart beds in every household in Europe, but the domestic market is still small, and this market is promising.
Sleep itself is to store energy for the body, which has gradually become a hot topic in society, more and more consumers are concerned about sleep health. However, the so-called intelligence in the market does not penetrate into the product itself, resulting in a mixed situation. But the market potential is big enough that I think there is room for dividends if you stick to your product. The brand of Lattoflex has a medical background. The product has always been considered from a medical perspective. After passing professional tests, it can meet the healthy sleep needs of consumers with more professional functions. It's not just for entertainment functions like watching movies and playing on phones, but more back to the product itself to make sleep more healthy. We have nearly a hundred years of accumulation, starting at the bottom to differentiate from other brands, this is a very strong part of our brand.
Tencent Home Furnishings · Shell: In the gradual formation of the domestic cycle as the main body, the domestic and international double cycle to promote each other under the new development pattern,Lattoflex Lede Feiyi in the domestic and foreign markets have what strategic adjustments? What are the development opportunities for the domestic market under the internal cycle economy?
Zhang Yanmei: In the domestic market, although people are eager to have such a product, but the consumer awareness of the public has not opened up for the time being. So Lattoflex's current focus may still be on the first - and second-tier cities. Consumers in first - and second-tier cities are more likely to understand technology products and smart sleep itself. Next, we will continue to cultivate first - and second-tier cities, and this direction will not be adjusted too much. We need to continue to explore the needs of users, deepen the brand power and consumers' cognition of the product. After all, the public's cognition and demand for healthy sleep are still in a relatively preliminary stage, and more participants are needed to jointly open up this new blue sea and make the cake bigger.
< b> Tencent Home · Shell: Could you briefly introduce the development plan of Lattoflex Lede Flying Wing in 2022? Including but not limited to brand, product, channel, marketing and other layout.Lede Feiyi Zhang Yanmei: As more and more consumers pay attention to the information and products in the field of health care, health care related industry heat continues to rise, which also leads to numerous development opportunities. Lattoflex will continue to focus on the B-end of the market, developing appropriate products, supply chain and channel expansion. We hope that our products can be exposed more in the places where high net worth people appear, which is also an idea of our channel layout adjustment.
In addition, we will continue to deepen the sleep content of health science and technology, increase the topic sense and content deployment on the Internet thinking, and construct from different channels, hoping to improve the embedment effect of Lede Feiyi brand power and product power on the content of major social platforms.
Tencent Home Furnishing · Shell: Our investment target today is those channels just mentioned? Are there any specific empowerment measures you can share?
Zhang Yanmei, Lede Feiyi: I think all empowerment should be the empowerment of marketing ideas in the final analysis -- for the sustainable development of the brand. Operation and marketing power is of course very important, but in the face of the current market environment, we need to break through the cognitive concept of consumers, and use real product power to break the era. So I think what's more important is the concept of sustainable development, so that more people can use this product. Therefore, the focus of channel empowerment in the second half of the year will be to enable channel operators to continuously improve the Internet thinking and sustainable development of the operation methodology.
