/ Asahi/June 13, 2022 GUANGZHOU -- Nanjing University recently celebrated its 120th anniversary. Mr. Qiu Bu, Senior Vice President and President of Smith Group China, was the special guest to present a unique online keynote lecture for the faculty and students of the School of Engineering Management. As the helm of China, a global home appliance giant, Mr. Qiu presented his speech, focusing on how to integrate technology and culture in management, and analyzed in detail how to continue the century-old corporate values and help the effective implementation of the new strategy of intelligent integration. At the end of the lecture, Mr. Qiu put forward: we attach great importance to the future of smart home in the Chinese market, we have a strong technology research and development ability, but also a strong ability to implement corporate culture and values, combining technology and culture well, we can create a new blue ocean.
Clearly adhering to corporate values effectively drives the team's sense of mission
Qiu said that corporate value is the most powerful cultural gene of a good company, which informs employees of the company's most important code of conduct in a simple and clear way. In A.O. Smith's Five values, profitable growth refers to not rushing things, emphasizing long-termism, and always doing the right thing. It requires steady, orderly operations every day. The emphasis on innovation means that the company should innovate in technology, management and other aspects. Innovation is not a slogan, but should be implemented into the daily behavior of employees. Maintaining a good reputation means that the reputation of the company is the core asset of the company and needs to be carefully taken care of. A good workplace has many factors, including salary and benefits, employee development opportunities, working environment, social responsibility, etc., because A.O. Only by practicing a good workplace can Smith create the best employer brand in the country. Being a good citizen also emphasizes social responsibility, which requires every employee to set high standards for themselves and make efforts to contribute to society.
Qiu emphasizes that corporate values should not be just slogans. The most difficult and important thing is for the whole company to clarify and adhere to, and to drive the team's sense of mission through effective implementation.
Technological innovation can earn respect
Qiu Bu pointed out that A.O. Smith attaches great importance to localization, hoping to use localized talent team to understand the core needs of local consumers and organize R&D team to overcome industry problems. As a leader in the field of clean water and hot water in China, A.O. Smith has never won the respect of the industry by self-appointed, but through real technological innovation.
Around the good water, A.O. Smith launched the hot and cold drinkable all-in-one machine, through reverse osmosis technology, so that everyone can open the tap to drink clean and healthy straight water. In 2016, A.O. Smith took the lead in launching zero cold water technology, driving the rapid change of the whole industry. Recently, A.O. Smith pioneered the hot water soft water integrated system, bringing new beauty bath experience to users.
Around the good wind, in 2019, A.O. Smith launched the top side double range hood to challenge the zero escape of oil smoke, using Ephron coating to facilitate user cleaning. Last year, A.O. Smith launched CHING range Hood, the first distributed mute structure, keeping the noise source away from human ears, and obtaining the Level 1 mute authority certification.
In the last two years, A.O. Smith has laid out a new track. Through AI-LiNK intelligent IOT system, high quality single products are coordinated to realize the flow of wind and water, which not only saves about 40% energy through dual-energy mixing, but also makes the whole home space have fresh air through large circulation of air in the whole house. Through precise digital display technology, Users can clearly see the air index in each area. In addition, unlike other brands that connect through WiFi, AI-LiNK takes the lead in implementing industrial and commercially mature IOT solutions in the home scene. By superlaying control signals on power signals, AI-Link realizes the underlying data interworking of devices through hybrid technology, which is very reliable and safe.
Promote industrial upgrading through standardization and build cooperative industrial chain ecology
Qiu Bu pointed out that the AI-LiNK intelligent iot system should promote the industry upgrading through standardization in terms of products, systems, services and talents. A.O. Smith allows the whole process of design, construction and service to be controlled online through digital tools. Online design refers to providing customized services according to users' living habits, house structure and family members in the early stage, and the design scheme is displayed to users through 3D panoramic renderings. Construction online, A.O. Smith makes a fine breakdown of the construction process, so that users can see 189 acceptance procedures, 60 quality control standards, and each process, each quality control link has a clear standard. The entire construction process will become a cloud archive that can be traced at any time. Service online, through IoT technology, users can remotely monitor the operating parameter status of all equipment at home, such as filter element to change, gas leakage, etc. Smith will provide the initiative.
In order to achieve high standards in the industry, A.O. Smith has made a lot of efforts in the industry talent training by building an industry college and demonstration training center. We are creating an ecology, to create from the production line to the full control of construction, it is not only to connect the equipment together, but also through the whole industrial chain of pre-sale, sale, after-sales, linkage of manufacturing personnel, sales staff, service staff, we work together to create an ideal home life for users. Qiu Bu said.
Values landing of the three cryptogenes and partners need in-depth communication
Qiu Bu mentioned that from high-quality single products to creating ecology, from small saplings to luxuriating foliage, it is necessary to stimulate the sense of mission of the team to implement. A.o. There are two or three thousand people in the Smith ecosystem, including suppliers, distributors, agents, distributors, A.O. Smith hopes to help more smes form a good team. How to drive the whole organization depends on culture and values.
In order to better implement the values, A.O. Smith refined the three cryptogenes of SOT, TOT and GPS. SOT(Speed of Trust) aims to foster trust between people, so that employees have trust in the company from the bottom of their hearts and know that the company will do the right thing; TOT(The One Thing, and only one thing that matters) encourages employees to think big and use creative thinking to break big dreams down into dominoes and then topple them one by one. GPS(Smile Company) hopes that every employee can work happily.
Many agents come from A.O. Smith, Qiu said, because they understand the culture and the values. The deep communication between Smith and agents is a very unique aspect of A.O. Smith ecology. A.O. Smith will also exchange business ideas with distributors and designers, including how to innovate from technology to management, from selling single products to intelligent integration, etc.
After the nearly two-hour keynote speech, the students were eager to ask questions about business operation and team management. General Manager Qiu patiently answered questions based on his own perception and completed a profound exchange of ideas.
