On the evening of June 9th, the online live broadcast of "Keep the Miracle" X·36Under36 Entrepreneurs Ceremony was successfully held. In this profound insight and long-term value vc ecological festival, 36 kr unveiled "X 36 under36" list, the 2022 s-class entrepreneurs & CEO, founder of the Whale smoothly Ye Sheng Xuan stand out in competitive sport, as China's 360 most representative one of young innovative entrepreneurs.
As a Whale smoothly, the founder of the Ye Sheng Xuan lead the team to create a domestic professional global digital marketing operation platform, committed to MarTech construction, makes the Whale coups in less than five years have become hangzhou 2021 "quasi unicorn company", And achieved three consecutive years of annual growth of more than three times. Making the 36kr list is not only an affirmation of Whale's achievements in the field of digital marketing, but also a recognition of Whale's rapid development as an industry benchmark.
Complete link and whole-domain closed-loop construction, opening up the "last kilometer" of MarTech
Relying on a large number of industry best practices accumulated over the years, Whale has masterfully worked in the new retail and new consumption fields, created a set of marketing operation system with the whole-domain closed-loop integration ability of "online and offline", and innovated key technologies of artificial intelligence (AI), large-scale Internet of Things (IoT) and Data model (Data). With data driven, collaboration first, simple and easy deployment as its core advantages, it has successfully served more than 300 well-known brands at home and abroad.
In Whale's ingenious solutions, we focus on how to help marketers efficiently collect and understand large amounts of data, and use data feedback to continuously optimize their algorithmic models for marketing campaigns to grow their business. For brands, all data business scenarios ultimately come down to marketing "cost savings." Through the organic integration of material content, communication channels, link mechanism and operation rhythm, traffic link integration of activities is realized, and finally the integration of quality and effect is achieved. Using this valuable offline data, Whale's strategy aims to open the last mile of MarTech -- the offline to online consumer purchase loop, so that stores can more accurately sediment users into the brand's private traffic pool.
About "Keep the Miracle" X·36Under36 entrepreneurs Gala
In this year's candidate selection phase, 36kr brought in more than 50 experts and knowledge partners over a period of 6 months to recommend candidates from thousands of quality projects. The judging team includes Li Xiaojun, managing partner of IDG Capital, Mi Qun, managing partner of Lightspeed China, Fang Aizhi, managing partner of Zhenge Fund, Wang Huai, founding partner of Linear Capital, Lu Xiongwen, dean of Fudan University School of Management, Tian Xuan, deputy dean of Tsinghua Pudaokou School of Finance and so on. The selection industry covers ten hot fields, including artificial intelligence and robots, AIoT and super hardware, enterprise tools and underlying software, consumer service technology and financial technology, new brands of daily consumption, food and beverage and new catering brands.
In addition, Xu Zhiyuan, founder of One-way Space, Li Kaifu, chairman and CEO of Innovation Works, Qi Xiangdong, chairman of Qi 'an Xin Group, Zhang Xingchen, managing director of Source Capital and many other top investors, business leaders and academic experts in popular fields will support this ceremony from online and offline perspectives.
Professional, so that Chinese business has infinite possibilities in the future
Ye Sheng Xuan always believes that brand is at the heart of the digital future. He always felt that China was in the process of giving birth to its own Coca-Cola, its own Apple and its own BMW. And this change is not only the rise of per capita GDP, more importantly, more digital native brands, Chinese brands have found their own opportunities in the digital.
In the future, Ye Sheng Xuan will continue to lead the Whale at mining Data for the value of commercial Space, honing "SDP, Space Data Platform Space Data Platform" and "WMC, Whale Marketing Cloud Cloud" where Marketing system of two core products, In the way of offline digitization superposition online digitization, the advantages of artificial intelligence technology are fully integrated to help brands solve the pain points of digital transformation in the whole marketing operation system.
