/ Asahi/May 30, 2022 GUANGZHOU -- Tencent Music Inspur List (hereinafter referred to as "Inspur List"), a subsidiary of Tencent Music Entertainment Group (TME), jointly held the launch ceremony of the first WAVE Music Festival (hereinafter referred to as "Inspur Music Festival") on May 27. Liu Xiankai, vice president of commercial advertising of Tencent Music Entertainment Group, singer-songwriter Tang Hanxiao, car owners and fans from all over the country gathered at Daya Bay in Huizhou, Hainan Province to witness the event. At the event, Tang Hanxiao, the pioneer composer of the music industry, performed the theme song "Dreams make us" customized for Inspur Music Festival for the first time, allowing the audience to feel the enthusiasm of the music festival in advance.
A new attempt to create a high quality and extreme sense of innovation music festival
At the launch ceremony, Liu Xiankai, vice president of commercial advertising of Tencent Music Entertainment Group, presented the flag awarding ceremony of SAIC Audi Sailing Team, and unveiled the innovative activity form and ten guest lineup of Inspur Music Festival. According to the introduction, the "progress bar" of the music festival will be "loaded" with the sailing reality of the Shanghai Aohui sailing team of SAIC Audi. The Shanghai Aohui sailing team has opened up a new route, which will start from Daya Bay, Huizhou City, Guangdong Province on May 27 and arrive at Shimei Bay, Wanning City, Hainan Province at 2 PM on June 11. Ten groups of musicians, including Universal Youth Hotel, Landlord's Cat, Mars Radio, Escape Plan, Orange Sea, Mo Xishi, Jiao Maiqi, Zhu Jingxi, Tang Hanxiao and Liu Shuang, will gather at the scene of the Tidal Music Festival, releasing the wave of music with fans from all over the country in this summer.
It is reported that in order to welcome the initial return of offline music festival in the post-epidemic era, this wave music festival not only carried out innovation on the concept, but also set up more creative ways. With the mode of musicians' platter LIVE stage + cool punch zone + diversified music experience community, it brings diversified audio-visual experience to music fans. Music fans can join Inspur forum, communicate with their favorite musicians face to face, feel the resonance of the soul, but also enjoy the top music live to bring a multi-visual feast and Inspur karaoke provides a high singing stage. For music fans unable to participate in the offline carnival, QQ Music under TME will be the only official authorized platform for full live streaming. It is worth noting that this will be the first time for Universal Youth Hotel and Orange Sea to participate in the live online performance activity, and the live broadcast is not set up playback, so this music festival is also a "non-miss" music festival.
As a new attempt to promote the mining of quality music content, Inspur Music Festival aims to take quality music as the cornerstone, create a cool, avant-garde, quality, extreme feeling as the main performance, redefine the music festival, and lead a new wave of music. At the same time, relying on the strong endorsement of TME and through the performance collocation mechanism of heavy professional musicians + new music power, we bring high-quality works to the auditory feast for the serious music fans, so that the good works can create a bigger wave.
Continue to cultivate a new wave of professional and quality music
As a monthly professionally reviewed music list created by Tencent Music Entertainment Group, Inspur List insists on defining music in terms of professionalism. In less than two years since its inception, Inspur has released 18 monthly music lists. According to statistics, in the annual inventory of 2021, Inspur List covers 202 judges, 12 times of debut, a total of 240 songs on the list, including 144 artists and groups on the list, the songs on the list involve a total of 58 albums, the types of singers on the list include but not limited to powerful singers in the music industry, all-round singer-songwriter, quality idol groups and potential new talent. The jury of Inspur List has expanded from more than 120 original composers to more than 200, covering the functions of lyrics, songs, compilation, production, mixing and singing artists, and covering all the countries and regions involved in music creation, including China and overseas. Through a more powerful professional review lineup, we can help more quality music works be quickly discovered by the market, and truly bring a new wave of music with quality and power to the music market.
In addition, Inspur Bang also focuses on insight and amplification of the professional value of music expression, and expands the possibilities of quality music with continuous innovative actions. In 2021, based on the concept of helping good music get positive feedback, Inspur has collaborated with China's flagship music broadcasting platform MusicRadio and Beijing MusicRadio to create well-received professional spin-off content like "Music New Wave" and "ListenTO1" respectively. At the same time, On the first anniversary of its launch in 2021, the list also won well-known Internet awards such as Lingxi Award "Best Product", winning double recognition from users in the industry. Along the way, Tencent Music Inspur List is continuously showing new growth vitality. This cooperation with SAIC Audi is also a new attempt of Inspur List to provide a professional stage for outstanding musicians and strengthen the emotional connection with music fans. Inspur Bang and SAIC Audi meet, music and sailing fusion resonance, collision of wonderful musical sparks.
In the future, Inspur List will continue to adhere to a rigorous selection mechanism to select good music, define music with professionalism, and unite with more industry partners to usher in a new wave of professional and quality music in the music industry. June 11th, let's cross the mountains and oceans, into the "WAVE Music Festival" summer, feel the new wave of quality music, please look forward to.
