/ Asahi/Guangzhou, May 27, 2022 -- Inherit the classics with ingenuity and lead the future with the nation. In 2022, Donggu won the honor of CCTV National Ingenuity Brand. With a century-old history, Donggu stands at a new historical starting point to meet new development and challenges!
National ingenuity brand, and then welcome the journey of hope
As a time-honored brand, "Donggu" was born in 1850 and has a history of more than 170 years. From the small workshop of the Qing Dynasty to the current seasoning production base and consumers' favorite seasoning brand, constantly pursue innovation and breakthrough, keep up with the trend of The Times, full of vitality of The Times, so that the "handed down seasoning, one hundred years of East ancient" brand image deeply rooted in the people's heart.
Since the beginning of this year, Donggu has made a major appearance on CCTV multi-channel, which makes its national ingenuity brand positioning more deeply rooted in the hearts of the people, reflecting the determination of Donggu to focus on the happy life of the people and do a good job as a national brand. From cooperating with CCTV-1 "Avenue of Stars", helping CCTV-3 "Gold Comedy Class" and "Hello Life 3", to being selected as CCTV national ingenuity brand and exclusive title "Open the Door" this year, Donggu frequently appears on the CCTV platform, and the image of national ingenuity brand has been continuously improved.
CCTV National Ingenuity Brand is a special and carefully launched measure to help the development of national enterprises, support Chinese independent brands and inherit the ingenuity. With a set of strict selection criteria, the selected candidates are excellent independent brands in various industries, representing high-quality product quality and brand image, highlighting the dream and mind of national brands.
Donggu with the dream, help open the door
"Dream has a door, open the door! Thanks to Donggu Yipin Fresh Soy Sauce for providing our contestants with family dream fund. Century-old heritage, Donggu brewing." Through the platform of "Open the Door", Donggu sent the support full of dreams and hopes one after another to the hands of dream chaser......
As a variety show of puzzle games launched by CCTV Variety Channel, Open the Door has become a household name. It encourages ordinary people to realize their family dreams through games, explores and displays the humanity of ordinary people through various artistic methods, and resonates with the audience emotionally.
Each challenger from the selection of the door number to ring the doorbell to open the door every process, is a thrilling pursuit of dream competition. As a national program suitable for all ages, "Open the Door" and Donggu friendship, for the dream planted seeds of hope, ignite a wonderful tomorrow.
The brave are not alone. On the way to open the door for "luck", Donggu Yipin fresh soy sauce supports the "family dream" with the "taste of home", building the dream of the brave voyage! As the national brand of the main condiment, "Donggu" has already entered thousands of households with every family dream, with the original heart to protect the ingenuity, on the way forward side by side warm escort.
To inherit the classics and continue the legend of Donggu
From the famous folk sauce food workshop, to the spread of a hundred years of national brand. Donggu has been upholding the brand tone of "handing down the seasoning", shouldering the glorious mission of "inheriting the Chinese time-honored brand", deeply cultivates the industry, does not forget the original intention, to make the seasoning products satisfying consumers with ingenuity, to reputation for reputation, has become an indispensable seasoning for many families.
In March 2022, Donggu Company was awarded by the China Quality Inspection Association "National flavor food industry quality leading brand", "National consumer quality reputation guarantee products", "national quality inspection stable qualified products", "National product and service quality integrity model Enterprise" and other honors.
"Sauce fragrance" is not afraid of deep alleys. Products and programs, brands and platforms, in order to create a popular high quality national brand of ingenuity, strong alliance to shine.
The continuous and in-depth cooperation between Dongku and CCTV will further expand the brand voice and enhance the brand reputation, so that more consumers can taste the delicious Dongku soy sauce, and more trust will be rooted in the heart and lasting from generation to generation.
