Some companies have their own public relations managers do news marketing, and some outsource news coverage marketing to professional online marketing organizations, such as Xiao Zhang Leping, to help with brand planning and implementation. There are also some companies write their own press releases, according to the online news release service platform online recharge release news marketing, so which way the company choose is more conducive to the enterprise network promotion work?
According to the news distribution agency, no matter which method is adopted, the evaluation index value of the actual effect of news marketing is not easy to change. Companies should learn from each other and outsource what they are not good at to specialist marketing agencies. For example, the company itself has excellent copy editors, who can communicate marketing promotion strategies with marketing agencies such as Xiao Zhang Leping. However, the network media company itself does not have a good grasp of the network media, so it can rely on the network media of the news distribution agency, and the professional news media consultant arranges the news release comprehensively.
As far as news marketing itself is concerned, the news publishing agency of Aswen believes that three key points determine the actual effect of promotion, namely content. The news media. Three points up.
1. Content: News content writing is technical and universal.
News reports are generally reported and analyzed in the direction of a third party, and their universality is beyond doubt. Depending on the skill of the story, the client will also find the content objective and reliable. Although news reporting is for better marketing and promotion, news reporting must be objective from the point of view of news media. Report fairly and speak with the facts. I hope the string can stand up to repeated scrutiny.
In addition, the news agency of the news agency special mention, sometimes do news marketing is not news report information, but product soft text, master the standards, planning content has a certain use value for customers, not only advertising, but also can let customers learn some projects, or find some helpful projects, this is a successful promotion of soft text.
2. News media: Choose a major and spread it quickly.
News media is the best software service platform to spread the value of good communication value. Especially after relying on mobile Internet, this advantage is further expanded. Good friends who use web search a lot can see it. With the development of the Internet, the total number of news media has soared, and many news media are dazzling and don't know how to choose. Mr. Zhang suggested that the company hand over online media matchmaking to technology specialists. There's a lot of stuff here. Beginners never know what is good or bad. Xiao Zhang Leping news media consultant will match with the appropriate news media according to the actual requirements of the company.
3. Transversation: It is easy to produce self-propagating effect.
If the news is well planned, it will continue to produce a series of self-propagating effects, with the vast majority of marketing generated by news events. In fact, many marketing promotions must be implemented continuously in order to achieve certain practical results, which is why the above information is valuable. Only the content that is valuable to the customer will be shared by the customer.
4.SEO:SEO Optimize news articles.
In addition, there is a very important indicator is improvement, press release planning and writing integration of some SEO search optimization, if the author can understand SEO this is very good, so you can according to the keyword placement and improvement, let the press release according to Baidu search engine to get a lot of total traffic.
Good news marketing has long-term practical results, long-term existence on the Internet, for the company's progress to give full play to the light and heat; Online news marketing is like a stain on the company, publicity planning effect may make customers feel that their company level is lower, so the company's news marketing, the best choice of news agencies such as professional network marketing organizations, technical professional marketing agencies not only from the market demand to consider the overall marketing planning plan, but also continue to from the content. News media. Improve and other perspectives to grasp the actual effect of news release, so that the company's news marketing effect and profit maximization.
