/ Assoc/Guangzhou, May 12, 2022 -- On May 10, SID Display Week 2022, known as the "Oscars" of the display industry, kicked off in SAN Jose, the United States. This event coincides with the 60th anniversary celebration of SID. BOE, as the world's leading enterprise in the display field, brings ADS A number of global debut technology products from the three display technology brands, Pro, f-OLED and α-MLED, as well as the three new generation of cutting-edge applications, such as metauniverse, naked eye 3D and intelligent cabin, returned to SID offline exhibition, presenting an unparalleled technology feast for the global audience, comprehensively leading the technical indicators of the industry, and opening a new chapter of the industry development of "display everywhere" Chapter.
ADS Pro: Super refresh rate to enjoy the ultimate pleasure
ADS Pro, as a high-end LCD display technology solution independently developed by BOE, has leading advantages such as ultra-high refresh rate, full view Angle and hard screen touch control. BOE made a strong debut this time with a series of products with the world's highest refresh rate, fully demonstrating its technological leadership in the display field.
In the exhibition area, the 4K TV display product with the world's highest refresh rate of 576Hz attracted the attention of a large number of audience. This product adopted BOE self-developed screen refinement and ultra-division frequency doubling technology, which could achieve 3000-1 ultra-high contrast ratio, greatly improving the fineness and fluency of the picture. With the world's highest 500Hz+ refresh rate, the laptop display adopts the leading oxide TFT technology and fast response liquid crystal technology, which can simultaneously achieve 1ms fast response, bringing the ultimate smooth experience of dynamic shadow free. In addition, the audience can personally experience a series of ultra-high refresh rate display products such as 8K TV with the world's highest refresh rate of 288Hz and monitor with the world's highest refresh rate of 500Hz+ at the booth, and feel the visual shock brought by BOE's high-end LCD display technology up close.
f-OLED: Free form opens unlimited imagination
f-OLED represents BOE's unique high-end flexible OLED technology solution. It can not only present a variety of new forms such as comprehensive screen, folding and curling, but also realize intelligent integration of multi-functions such as fingerprint recognition under screen, camera under screen and biometrics, releasing the huge imagination and infinite expansion space of flexible display.
In the f-OLED exhibition area,BOE showcases the world's largest 95-inch 8K OLED display screen. It adopts oxide technology and white OLED steaming process to achieve pixel-level light control and extreme dark display, bringing perfect HDR effect, and fully demonstrating its leading technical strength in the field of large-size OLED. BOE's first 17.3-inch foldable OLED notebook, the world's largest, with a 100% DCI-P3 color gamut and ultra-thin body, has already been shipped exclusively for ASUS. The world's first smartwatch with NFC function is equipped with 1.57 inch OLED display screen, which can realize the free reading and simulation of IC card data. BOE has reached cooperation with many global first-tier brand customers in the field of wearable display such as smartwatches and smart bracelets. In addition, the industry's first integrated touch function, curved surface fit flexible transparent OLED display, 360° internal and external bidirectional folding, "Z" shape three fold display, roll display, wristband mobile phone, car display and other multi-form, multi-function integrated flexible display products have brought a very futuristic new experience.
Alpha-mled: Full scene experience bloom dazzling vision
Alpha-mled represents the glass-based active new LED display system and solution pioneered by BOE, which not only achieves extreme and delicate picture quality performance, but also presents users with immersive experience of the whole scene.
BOE(BOE) displayed on site the world's first commercial mass production of Mini LED products. This 86-inch 4K glass-based active drive MLED backlight TV can achieve industry-leading 1500nits extreme brightness and realize fine light control in over 2000 partitions. It has been applied to Skyworth high-end TVS. The world's first P0.9 glass based active drive MLED direct display products can achieve 1000nits ultra-high peak brightness and millions of ultra-high contrast, the use of active constant current drive to achieve extremely low frequency flash, the maximum protection of eye health. In recent years, BOE has made frequent efforts in the field of MLED. For the display products in the fields of TV, business display, laptop, esports display, Mini LED backlight VR, etc., BOE has achieved cooperation with industry leaders, and continued to expand a broader application space.
Metaverse, naked eye 3D, intelligent cockpit: Embrace the new future of immersive interaction
While constantly breaking through the extreme visual experience of display products,BOE has further integrated more functions, derived more forms and inserted more scenes for the screen, so as to continue to explore new application scenarios of display technology with immersive interactive experience.
In the past two years, the meta-universe has been widely discussed and has become a new application field of extremely imaginative space. VR/AR is also considered to be the best entrance to the meta-universe. In this exhibition, BOE specially created Metaverse exhibition area, bringing a number of exciting VR/AR display products. The dynamic frame rate VR headset launched by BOE can realize the adaptive adjustment of the display frame rate, greatly improving the display fluency; 1500 ultra-high PPI VR headset with full field of view high resolution and high light effect optical system, combined with pupil distance diopter double adjustment function, greatly optimize the visual effect of the headset, bring a highly immersive virtual reality experience. As the first enterprise to enter the field of VR/AR display in the world,BOE(BOE) has invested 27 billion yuan to arrange the mainstream LCD and the next generation of silicon-based OLED production line. At present,BOE has contacted and cooperated with 119 brand customers around the world. A number of domestic and international well-known brands have adopted BOE products to release new VR/AR models, constantly exploring metauniverse innovative applications Space.
A series of innovative applications of "black technology" exhibited by BOE also brought strong visual impact and sense of presence to the audience. At present, the world's largest 8K naked eye 3D display products adopt the leading quantum dot backlight technology, and the NTSC color gambit is up to 104%. Through the cylindrical lens array technology, the visual experience of wide viewing Angle and multiple viewing points can be realized. The distance of 3D display can be up to 1.6 meters. The intelligent cockpit is another futuristic innovative experience area created by BOE. In the cockpit, the dashboard can not only realize the naked eye 3D visual effect, but also has the haptic feedback function to realize the suspension touch interaction. The intelligent light-sensitive multi-link screen carried in the car can also adjust brightness intelligently according to the environment, bringing a new intelligent driving experience. In addition, in the highly disruptive field of quantum dot display, it also launched the world's first 55-inch 8K AMQLED display product, taking an important step for the mass production application of AMQLED technology.
At present, cutting-edge display technologies continue to emerge, diversified innovation and application scenarios continue to expand, and the digitalization and intellectualization wave led by the new generation of information technology promotes display to be more and more deeply integrated into every field of human life. The era of "display everywhere" has arrived. BOE will continue to adhere to the development strategy of "Screen of Things", let the screen integrate more functions, derivative more forms, into more scenes, with innovative technology for the Internet of everything wisdom and ability, leading a more convenient and better intelligent future.
