With the rise and rapid development of the Internet, people pay more and more attention to such a new way of news transmission. Whether you are engaged in the traditional manufacturing industry, or the modern IT industry, in the era of rapid explosion of information, network publicity has become an important means of external marketing of corporate public relations department.
The network publicity of news distribution agencies can spread word-of-mouth through corporate news, and the network publicity can spread brand marketing through popularity. The Internet seems to be a silent media, but countless enterprise brands and products can be spread at people's fingertips. The power of network propaganda to break bamboo makes traditional media also have to secretly consider, whether in Wenchuan earthquake, or in the 2008 Olympic Games, network marketing as a new communication force, show very strong momentum.
According to Aswen, network marketing and the other three means are to carry out comprehensive publicity of enterprises through the network. The difference lies in that network marketing focuses more on the media selection and soft publicity of advertorial release, that is, through the advertorial release form, the enterprise's production, management, product features, technical strength, timely activities and other aspects of the content are displayed in the way of news.
As the first promoter of network marketing in the news marketing industry, Asweantong business news release platform has started to develop various marketing means suitable for network publicity since 2003. By virtue of professional planning and media advantages, through detailed investigation and research of customers' products, the Marketing Department of Zhaomitong Business News has provided customers with a full range of news and publicity services. In a short time, the product image and brand image of customers have been spread on the Internet, and a good market awareness and reputation has been established. So far, 500 cases have been successfully operated.
In conclusion, in actual operation, news marketing has the following advantages: It can carry out concentrated publicity on thousands of network media at the same time, carry out news guides for enterprises from various angles in an all-round way, and continuously create news points for enterprises. The speed of network communication has the advantage of fission, which excludes consumers' rejection of product advertising and improves brand appeal, influence and social attention. It has low cost and great return. News marketing is a third as expensive as other methods, but the results are longer lasting and the coverage is wider
