/ Asahi/Guangzhou, April 28, 2022 -- Under the trend of enterprise globalization, what can brands bring to users besides upgrading and iterating product hardware? The answer came at the Czech Republic's biggest trade fair.
The Aquatherm Prague 2022 International Expo was held in Prague, Czech Republic, on April 19. Haier Czech based on the current needs of users at the expo, innovative and launched differentiated healthy air solutions to meet the needs of users for healthy and comfortable air.
Aquatherm Prague is understood to be the largest trade fair in the Czech Republic and the only comprehensive platform in the Czech Republic for activities purely in the field of HVAC to showcase innovations in the field of HVAC to professionals and the public.
At the meeting, Haier Zhijia attracted the attention of many guests with its largest air conditioning booth and differentiated healthy air solutions. In the healthy air scene created by Haier Air conditioner,Pearl and Flexis series air conditioners purify clean and healthy air through UVC sterilization technology. Visitors at the scene said that air conditioners that kill bacteria and bring healthy air are most needed at a time when the global epidemic is spreading. In addition, in addition to the wisdom scene, the new self-cleaning air conditioner displayed on the scene also overturns everyone's original cognition of air conditioning. This kind of intelligent air conditioner can take a bath by itself, not only can save the user's time and cleaning cost, but also let the user experience clean and fresh air while environmental protection.
Haier Zhijia transformation scene, ecological brand of the new track, for its continued leadership into new momentum. In the Czech Republic, sales of Haier UVC air conditioners rose more than 40% in the first quarter from a year earlier. Globally, Haier connected air conditioners (including intelligent air conditioners) have ranked first for 6 consecutive years, Haier Health self-cleaning air conditioners have ranked first globally for 4 consecutive years, and Haier air conditioners have won the first place in overseas sales of domestic air conditioners owned by Chinese brands.
The rapid growth of Haier air conditioning in the Czech market is inseparable from the implementation of Haier Zhijia ecological brand globalization strategy. Under the guidance of the "person-order integration" mode, Haier Zhijia has been deeply invested in the local market for 20 years, opening up the road for the health air conditioning market in Czech and even the whole Europe, bringing the wisdom and healthy air experience into the life of more users.
