/ Assoc/Guangzhou, April 25, 2022 -- With the upgrading of consumption, more and more young people do not regret one thing, is to buy a smart lock! And "smart lock", "smart lock recommendation", "smart lock purchase" and other topics in social media related search volume surge! Among them, only "smart lock" three popular short video social platforms, representing the smart lock related products are becoming more popular with the public.
And with the breakthrough of 3D face recognition intelligent technology, intelligent lock also from the 1.0 password era,2.0 fingerprint era, rapid development to 3D face recognition 3.0 era. In 2019, hailed as the first year of 3D face recognition intelligent lock in the industry, Deschmann released the industry's first 3D face recognition intelligent lock R7 in its "next· Unlock the Future" 2019 Intelligent Summit, realizing breakthrough innovation in the industry and continuing to lead the industry. Since then,3D face recognition intelligent lock with its high security, high functionality, has been recognized by consumers, but also further promote the explosive growth of 3D face intelligent lock, its growth range and speed even far exceeds the speed of development of intelligent door lock industry.
Leading the industry trend, Deschman Tmall big name day unlock brush face seconds open a new era
As a forward-looking platform for industry trend insight, Tmall has been accurately integrating category trends and market education to help brands tap user needs and trigger new potential energy for brands. In this April, Deschman held a theme marketing activity of "Face brushing without keys" in conjunction with Tmall Brand Day. By joining hands with brand president and star Hu Ke and mother and child super IP rice cake mother, Deschman jointly created a major brand event, built a social media matrix, spread the mind of face brushing without keys on the whole network screen, and helped the brand to explore the portraits of elite potential customers in the town With the brand fans, the online sound exposure exceeded 160 million. During the whole Tmall brand Day, Deschmann sold 22.62 million, among which the performance of the face track was more outstanding, with a year-on-year growth of 931%. In the breakthrough of sales, but also for consumers to bring the 3D face recognition intelligent lock brush face second open product solutions, so that consumers enjoy a more intelligent and convenient way to open the door.
Smart lock industry leader, Deschmann heavy products to attack
As the leader of the domestic smart lock industry, Deschman has been focusing on smart lock for 13 years, is one of the main makers of the highest standard of electronic lock of the Ministry of Public Security, and is also the TOP brand of the "leader" of the smart lock industry standard, and has been committed to deep cultivation in the smart lock industry. During this Tmall brand Day, the blockbuster product - Deschmann visual intercom 3D face intelligent lock Q8F-Pro, its face recognition function is further upgraded, near the door lock immediately wake up face recognition, daily makeup, wearing glasses or under different lighting conditions, can accurately recognize, without touching the door lock, push one step to open the door, to bring users a more convenient door opening experience .
Creative communication strategy, Deschmann brand day marketing firepower
Linkage star Hu Ke and mother and child super IP rice cake mother to create a brand event
In order to focus on the new middle income family group, the core target consumers of the brand, the sound volume of the daily activities of Deschmann Tmall brand will be concentrated, and the secondary transmission and diffusion of tap water will be formed. During the activity, Deschmann cooperated with star Hu Ke and mother and child super IP rice cake mother to jointly create a series of smart home good product recommendation creative short videos of "brush face without key and open in seconds". Deschmann took the lead in the activity, successfully created a big brand event and created a momentum for the brand activity.
Little red book content alliance grass matrix, multi scene strong grass
Deschmann Tmall brand day, in order to better connect the target users, Deschmann deep cooperation with little red book, launched a hot search flame topic, at the same time to "grab 200 yuan to buy" Deschmann smart lock as the core rights, launched the # Deschmann brush face seconds open a new era of creative topic, and linked dozens of KOL form an alliance grass matrix, multiple scenes strong grass users, at the same time inspired Users pay attention to their interests and initiate topic punching and interaction.
Douyin tens of millions of Internet celebrities lead the new trend of facial brushing in seconds
At the same time, in the communication position of Douyin, Deschmann also linked tens of millions of Internet celebrities Zhu Xiaohan and other Kols to make a voice, around the "3D face recognition technology", "real-time monitoring" and other functions of creative short story video creation, and create the topic # Deschmann facial recognition new era, all-round grass Deschmann 3D face recognition intelligent lock, leading the new trend of facial recognition seconds open.
Four big screen explosion topic sound volume
In order to get more exposure of sound volume and reach target consumers, Deschmann has teamed up with popular social media such as Douyin, Toutiao, Zhihu and XiaoHongshu to plant grass and detonate the topic of sound volume.
Magic TVC strong online, deduce brush face seconds open consumption scene accurate radiation of the first and second line people
In order to cooperate with the overall activity, Deschmann strong online magic TVC elevator advertising, with children, urban white-collar workers as the protagonist of the perspective, with "brainwashing slogan" + "product selling point" content interpretation, to strengthen the target consumer groups for "no key", "face brush second open", "hands free", "refuse trouble" Deschmann intelligent door lock solution cognition. During the period,TVC accurately launched ladder media in first and second tier cities, exposing more than 100 million yuan, and further successfully captured the consumer mind of the target audience "high-end smart lock Zhushmann".
Brand president airborne broadcast room, zero distance online interpretation Deschmann explosive products
In addition, during the Tmall brand Day of Deschmann, the official studio launched a series of live broadcast activities, and during the activity eruption on April 12 and April 15, Mr. Zhu Zhilin, president of Deschmann, and Mr. Li Xiuping, CEO of Deschmann, landed in the official studio of the brand and broadcasted the grass Deschmann 3D face recognition explosive smart lock online, which also brought the super right of the president to the users of the studio Benefit, let users enjoy more surprise benefits.
Adhere to technological innovation to meet the new intelligent lifestyle of consumers
In this Tmall Brand Day activity, Deschmann has been strengthening the brand cognition of "high-end smart lock, identify Deschmann" in the minds of consumers. In the whole communication activity, it has always focused on the new intelligent life and convenient way, passing the mind of "brush face and open second without key", stimulating consumers' interest and stimulating their needs. At the same time, Deschmann, as the leader in the intelligent lock industry, has always adhered to the independent innovation route, deeply cultivates the lock market in China, develops high-end intelligent locks that meet the needs of users, and brings consumers a more intelligent ideal new way of life.
