/ Assoc/Guangzhou, April 22, 2022 -- On April 21, Tencent Music Entertainment Group (hereinafter referred to as "TME") 's Tencent musicians and TME Music School jointly produced "national style and trendy" compilation album "Three Mountains and Five Gardens" officially launched. Fourteen outstanding original musicians and industry celebrities jointly create the boutique national style songs will be divided into four chapters continue to release. Singer Jian-Ajian sang "Gu Kaizhi", Yinque poetry listen/Wang Ziyu sang "The Other House in the world" and Ye Xuanqing sang "Lotus" composed of the first chapter "Flying towards Clear Ripples Fu" was released, which opened the curtain of the national wind tour.
Under the guidance of Publicity Department of Beijing Haidian District Party Committee of the Communist Party of China, co-sponsored by Beijing Haidian District Cultural Development Promotion Center and Tencent Music Entertainment Group, this "National Style New Trend" Lyceology and music Creation Camp was launched in September 2021. It aims to collect original Chinese style music works from all musicians on the Internet and gather more than 30 outstanding new artists into the camp. The camp pioneered the creation mode of "integration of knowledge and practice". Musicians went to the Summer Palace, Old Summer Palace, Fragrant Hill and other historical and cultural heritage sites for field collecting and creative learning. With the full support of top producers, they interpreted Chinese trends with musical notes and historical and cultural treasures with melodies, injecting new vitality into the revival and innovative development of excellent traditional Chinese culture.
The creation mode of "integration of knowledge and practice" Tencent Music joined hands with the new sound force to open a new era of national style
The songs of this collection of "National Style and New Trend" combine the innovative expression of national style with pop, hip hop, rock and other musical forms. They are divided into four chapters: "Flying towards Clear Ripples", "Walking with a magnificent scenery", "Echoing along the Lake" and "Forest rhythm". Fourteen pieces inherit the essence of national style and express the land and history with the most authentic personality.
In the first stop, "Flying towards Clear Yi Fu", the three singers lead the audience to explore the encounter between reality and reality in a concrete musical dialogue: from the capital, we can hear Jian A Jian's lament and regret in Gu Kaizhi along the road, hear Yin and Que poems in Xiuyi Bridge/Wang Ziyu's lament in Another House in the World, and finally come to the Seventeen Confucius Bridge, where Ye Xuanqing's "Heer" is sung Feel the changing years in the heart of the lotus.
Such delicate image selection and shaping cannot be separated from the "unity of knowledge and practice" mode pioneered in the creation process of this compilation. TME linkage "Three Mountains and Five Gardens" historical and cultural attractions, through the field collection, let the original musicians personally feel the profound Chinese history and culture. The creators put on ancient costumes and walked the "Three Hills and five gardens", listening to the wind and birds chirping, caressing the ancient pines on the red wall. Song Yuning, a musician from Tencent, said, "Going to the three Hills and five Gardens is a way for me to take root in the material I want to write and have different inspiration. I believe that the songs I create will have more vitality, and every audience can feel more empathy. This is also my original intention to make music."
In addition, Tencent musicians also built a bridge of cooperation between the new talent and the authority of the industry in the process of creating the compilation album of "National Style Trendy", and fully supported the rise of the new voice force. "My works are mostly hip-hop, so I was confused about how to integrate the traditional Chinese style." UKEYZ, a student at the creation camp, wrote in her journal: "Miss Scallion's opera course has solved my doubts perfectly." It is understood that in UKEYZ's work "Hongyu", the opera master Liu Zhen's colorful face tone is also amazing.
As a platform for long-term attention to the development of Guandong music, the "integration of knowledge and action" mode pioneered by TME is both experimental and forward-looking, making music stories richer and fuller. The combination of rookies and masters makes Guandong music full of musical vitality with texture. TME is moving from the shaping of the concept of national style to the exploration of the connotation of Chinese culture and the carving of fine music, gradually opening a new era of national style creation 2.0 in the music world.
Resource integration supports the rise of new voices and inherits classics to help the new confidence of culture
As the leader of online music and audio entertainment services in China,TME has always been concerned about the growth and transformation of young musicians. Through various measures,TME has built a training platform like TME Music School that focuses on cultivating talents in the music industry in the era of Internet technology and streaming media. Moreover, it has developed a series of activities called "Songwriting Camp" to support young music The continuous learning and self-expression of people constantly send fresh blood with personality and ability to the industry. Attracted by the rich industry resources and support and reward policies, it has become the first choice platform for young Chinese musicians to dream of sailing.
It is understood that the songwriting camp has been held for three periods. The first two episodes were "Bole Project" and "Hello, University Sound". The "Bole Project" focuses on discovering authentic, passionate and outstanding songwriting works and talented songwriters; "Hello, University Sound" provides a full range of platforms for college students to pursue their dreams, including creation, song release and performance, helping talented campus musicians. The "National Style Trendy" is a step forward, taking the initiative to shoulder the social value and cultural mission of promoting the revival and innovative development of Chinese excellent traditional culture.
At the same time,TME takes inheriting and developing traditional Chinese culture as its own duty. It integrates its matrix advantages of national products such as QQ Music, Kugou Music, Kuwu Music and Quanguo Karaoke. Based on its strong promotion ability and in-depth user insight,TME provides Chinese music with wider and more accurate access channels, which is also the leader of China's digital music industry and the Chinese national culture Revival of the historical mission, contribution of a passion and strength. A new chapter of Guo-style music has been opened. TME will continue to provide deep cultivation for outstanding original musicians, provide strong support for the promotion of excellent new Guo-style music, and promote the orderly development of the domestic music industry.
It is reported that this compilation also includes Song Yuning, Xie Chunhua, Yinque poetry listen/Wang Ziyu, Ukeyz and other outstanding musicians of new works, how they will be familiar with the folk, rock and other styles with the organic combination of national style, and can create under the "three mountains and five gardens" subject what refreshing works, let us wait and see.
