On April 11, 2022, the second China Children's Live Streaming Conference hosted by China Children Media and hosted by Milk Powder Industry Review was successfully held.
Sponsor: China Children Media, Milk Powder Industry Review
Support units: Xiwete, gogo&le, Ubo Little Elephant Group
On April 11th, the second Chinese Children's Live Streaming Conference was successfully held in the Middle Children's Observation studio.
As early as a week before the start of the conference agents to children asked the meeting process, said to organize all staff to watch live. On the day of the formal meeting, the channels are ready to meet us in the cloud! The live broadcast began at 2:30 p.m., and thousands of fans flocked to the conference room. People have shown great interest and enthusiasm for children's powder. As soon as the live broadcast began, there were channels asking "how to choose products for children fans?" ", "What brands do you recommend today?
Of course, for children's powder this subcategory, there are many aspects of attention, selection is undoubtedly one of the most important dimensions. The second China Children's Live Broadcast Conference from multiple dimensions to bring you the selection of products reference, at the same time, Haoqi in the live broadcast room welfare, but also let the channel in the live broadcast room to shout, the live atmosphere to the climax!
More than 100,000 likes in 4 hours, children's powder selection continues to be hot
Where is the site of the online conference? The studio, of course. Although not able to talk face to face, but in the conference broadcast room, mothers and children still show high enthusiasm. In the 4 hours of live broadcast, the likes exceeded 100,000 +, and the message area was constantly flooded. Some excellent brands made calls for themselves, and some channels diverged their thinking and expressed their opinions. The broadcast room and the message area clashed sparks of thought.
More fans for the conference to send fancy gifts to light the heat of the broadcast room, to express their support for the conference. In the face of everyone's high enthusiasm, Mumu shopkeeper and brand for everyone to bring a wave of welfare. In this conference, 10 rounds of "lucky bags" and 7 rounds of "red envelopes" were sent out to the audience from Zhongtong and the brand.
As a subdivided industry conference in the form of live broadcast, the live broadcast conference on children's powder line innovated to join the U product recommendation link, by the Mumu manager introduced to you a number of excellent children's powder products such as Bakon Heishi high, Ruili, high iliac, Xiwei, gogo&le, Ubo baby elephant.
Mumu shopkeeper from the brand background, product quality, team strength, online and offline performance and other aspects of comprehensive evaluation, so that the channel to these excellent children's powder brand to see, see, take a look at the hand! When the manager recommends products, there are channels to ask how to contact the brand. Know well, decisive attack, this time missed how to do? On April 20th, we will also bring you a special live broadcast for children.
Medium - strength brand support, boost the development of the industry
Although we can only meet online for practical reasons, many children's powder brands still have a strong desire to communicate with the industry about their own business strategies and methods. This live conference of children's powder line, as the top children's powder conference in the industry, has attracted a number of children's powder brand operators to make their voices heard.
"Independent team means there is no way back, always high beginning is the channel and brand double wheel drive, there is enough reason to hold up the price, grab the children group, can bring more traffic to the channel end."
Ruili Duo is one of the few children's powder brands owned by the whole industry chain in the industry. The whole industry chain means a more stable performance in product quality and obvious advantages. Wang Mingbo, general manager of Ruili Duo, said: "The whole self-owned industrial chain of Ruilidor guarantees the fresh quality and stable supply of products from the source, and has a very mature method in the market channels, with strong replicability".
Gaoilig is the representative brand of independent children's powder. Since 2019, it has gained numerous appreciation and attention in the industry with its rapid growth, which has played a certain role in promoting the development of the whole children's powder category. Today, Li Songlin, chairman of Gao-d Dairy, said: "Consumers' cognition of children's powder is not only the cognition of price, but more important is the cognition of the professional degree of mother and baby stores. Child powder will not die early, do not do maternal and child market without a team, not a certain number of teams, not in the first line service channel team."
Xiwete, gogo&le and Ubo Baby Elephant are also deeply involved in this live broadcast of children's pink line. The stalwart brands are promoting the healthy and rapid development of the whole industry with their own efforts and thinking.
Every child media meeting, the most expected by the channel business is the most hardcore dry goods, this time, even on the line, even if there is a lively tone and relaxed atmosphere, dry goods are still unabated.
Core dry goods, in-depth analysis of the market
In this meeting, we have the industry's prospective trend, in-depth research on the market after the most thoughtful industry report, but also the industry experts on the in-depth interpretation of the category development.
Zhongtong Media founder and chief planner Luo Wengao on the theme of "looking for direction in the outbreak" shared, said that children fans are in the category of adolescence, fast growth, big space for progress, but also have problems to correct. Through the four directions of differentiation, branding, standardization and scale, we can promote the growth vitality of the children's powder market in adolescence and healthy development.
Gao Dongmei, president of Zhongtong Research Institute, has always been good at dealing with data. Based on the field research of Zhongtong Media research group, she has brought to you from Tuyere to Trend -- Investigation Report on Children's Milk Powder Channels in 2021-22, which has analyzed the development of children's milk powder in detail from 2021 to 2022.
Song Liang, the most important dairy industry expert of this conference, came to the live broadcast conference in Beijing and felt the hot atmosphere with us. He also gave a speech with the theme of "Consumption structure and development trend of children's milk powder". In his speech, he said: "In 2025, the market capacity of children's milk powder will reach 45 billion yuan. In the future, I propose to conduct consumer education from infants, children, adolescents, and then to a complete stage of growth and development. In addition, children should be taught to reduce the habit of eating snacks. From the perspective of professional products, children should be guided to eat more food rich in nutrients and trace elements, which is conducive to the balanced development of the body. Enterprises need to upgrade as soon as possible to promote balanced nutrition development of children from the level of professional nutrition intervention."
At the end of the broadcast, Zhongchildren Media announced the important award of this year's Children's Pink Line conference -- Chen Xing Award. Bekang Hexi High, Ruilido, high iliac, Xiwei, gogo&le, Ubo Baby Elephant, Junlebao small Luban, Feihe Zhuo, Yili QQ Star and other brands were honored with this award.
Thank you for your help and call! The second China Children's Live Streaming Conference in 2022 has come to a successful end, but the heat and topic of children's fans are still ferment. Four hours is not enough. What can I do?
April 20th, lock in the middle children's observation studio, we will continue to bring you children's fans live special, more exciting, we will see you next time!
