Guangzhou, April 02, 2022 -- The competitive mid-size SUV market has welcomed a new disrupter -- the all-new Ford Leader. Xiang Dongping, president of Jiangling Ford Automotive Technology (Shanghai) Co., LTD., called the car "Challenger" at the launch conference. Its excellent cost performance and smart technology configuration far exceed its peers are its killer mapp to challenge market leaders.
"Challenger" confidence: Tencent TAI4.0 intelligent configuration peer leading
Cost performance is the first key factor of the new Ford leadership. EcoBoost®170 1.5T engine, dual-clutch transmission, wide-body design, wheelbase 2726mm, body size and space are the level of medium-sized SUVs, but compared to the mainstream joint venture medium SUV200000 entry price, the four models launched by Ford, the lowest price 139,800, the most luxurious 165,800, showing the ultra-high cost performance .
The smart technology configuration that leads the class is also a highlight. In the inherent cognition, the advantage of joint venture SUV lies in the traditional three large parts, while the driving texture and intelligence are often unsatisfactory. However, Jiangling Ford Lingri has changed this cognition.
In terms of vehicle networking services, through the cooperation with Tencent TAI 4.0, Ford Lingrui has introduced rich Internet ecological services that meet the needs of Chinese consumers in the cabin. For example, Tencent Aiqu listen, one-stop aggregation of QQ music, Himalaya FM, wechat reading, Tencent news, wechat look and other kinds of online audio resources, real-time update of the personalized theme song list, can meet users in the car diversified entertainment needs. In terms of social interaction, equipped with the newly upgraded vehicle version of wechat, you can not only receive and send wechat messages safely by using the car through full voice interaction, but also share the location of the car and the music you are listening to to your wechat friends in real time, and have social interaction with friends and relatives at any time while driving. In Tencent Small Scene, a light application platform for car, it has access to various popular applications covering food, entertainment, travel, business travel, travel services and so on.
In terms of the most commonly used navigation, Jiangling Ford Leadgrui is equipped with the newly listed Tencent intelligent driving map, which supports AR real navigation, can provide accurate lane level guidance, and can display the best route on the dashboard and provide real-time reminders to avoid congestion and emergencies, even the most complex interjunctions can be easily handled.
At the same time, Ford Linrui also has a statistically leading auxiliary driving function. The whole car is equipped with 21 sensors, which can provide 360° accurate perception without dead corners during driving, and comprehensively collect all kinds of emergency information to ensure that accidents will not be ignored. Ford Leader also launched Tesla's DCLC intelligent lane change assistance. When the vehicle's speed is greater than 60km/h, the owner only needs to flip the left/right turn signal before the lane change, and the system will automatically judge the changing environment and assist the owner to move the vehicle into the adjacent lane. At the same time, BMW also provides the same 50 meters tracking reverse AIDS and other functions.
High cost performance + technology allocation joint venture medium-sized SUV competition strategy
In terms of technological configuration alone, Ford Lead is the ceiling of the joint venture mid-size SUV, and its price of 139,000 to 165,800 yuan coincides with many heavy domestic SUV models in the current market. From this point of view, Ford Leader is also targeting and competing with autonomous SUVs in the market.
In the past few years, domestic SUVs have risen strongly in the auto market, leading Chinese auto brands to breakthrough upward. An important advantage is that the products have a high level of intelligence and technology. Among heavy models such as Haffer H6, GaC Trumpchi GS4 and Changan CS75PLUS, popular applications such as wechat on-board version have become standard. Cabin services have been enriched to the extent that mobile phones are not used. Meanwhile, high-level assisted driving has also entered the stage of good use from available.
This time, Ford Leading drew lessons from the experience of the rise of independent SUV, fully adapted to the changes in market and consumer demand, and achieved intelligent leadership through cross-border cooperation with Tencent and other technology enterprises, so that its advantages in the traditional three big pieces and brand in comparison with the independent brand SUV will be further highlighted.
The competitive strategy of high cost performance and leading intelligence is expected to make Ford LeadRui stand out from the two camps of joint venture brand and self-owned brand mid-size SUV. Once Leadrui achieves good market performance, it may become an opportunity to further accelerate the process of product intelligence in the joint venture mid-size SUV market.
