/ Assoc/March 24, 2022 Guangzhou -- The smart data platform of Huicco has released new functional modules: new social media marketing investment strategy solution products, new functions of short video media monitoring and content analysis, and one-stop financial reputation risk management solution. The three new functions will drive the transformation and improvement of enterprises and financial institutions in the direction of digitalization To help make more scientific decisions.
At present, timely and accurate exploration of massive data can improve the scientific nature of commercial market decisions on the one hand and the reliability of reputation management on the other. Smart data platform of Smart Data industry is responding to customers' needs in communication, marketing, decision-making and finance in a SaaS way, helping customers to transform and upgrade by relying on data, improve efficiency, and realize digital and intelligent strategies. The three new functions released this time focus on the multi-dimensional digital focus in the field of KOL marketing selection, short video monitoring and financial reputation risk management.
New social media marketing investment strategy product wisdom
Who is the brand audience? How to find the best KOL? How to evaluate the effect of the activity? For these brand marketing pain points, Huike launched a new social media marketing investment strategy product - "Huixuan".
Different from other industry products, "Hui selection" function to TA anti-selection as the core, covering the full link of KOL selection, evaluation and management, to achieve the promotion of brand marketing power. Firstly, the selection of Kols is more accurate. Through self-developed 20+ index indicators, the commercial capability of Kols is comprehensively, objectively and dynamically evaluated, and the list of Kols with high matching degree with the brand is quickly located. Secondly, audience analysis is more real, which can carry out multi-dimensional user intelligent research and judgment system, establish a clearer understanding of real user needs, continuously listen to the voice of users, anchor potential audiences, and build a brand exclusive audience base. Thirdly, it can resume activities in time and adjust and optimize marketing behaviors timely through multi-level data tracking of activities, audiences and Kols.
Short video media monitoring and content parsing functions
In addition to updating the core functions of the whole network public opinion monitoring, intelligent data analysis, network hot spot tracking and discovery, hot event analysis and so on, the intelligent short video media monitoring function is driven by AI this time.
There are three core highlights: the video content can be parsed without spending time watching videos, saving time and improving efficiency; The subject of video content can make emotion judgment, and the emotion judgment based on video content is more accurate. Video content presentation is smarter, subtitles are de-duplicated, progress bars are marked, and the reading experience is better.
One-stop financial reputation risk management solution
Provide one-stop services including monitoring and warning, reputation information upload and delivery, information retention and evaluation, negative tracking and response.
The solution has four functional highlights: reputation risk management system, which can realize uploading and delivery, information retention, negative disposal tracking, reputation positive reporting, assessment and scoring, to meet the needs of financial institutions' reputation risk management from multiple perspectives; The rapid response system of public opinion system can make use of public opinion data to conduct classification and intelligent early warning for negative aspects. Intelligent monitoring and analysis services can closely track industry policies and peer dynamics, have a deep insight into typical cases in the financial industry, anticipate risks, and deploy reputation prevention and control in advance; Negative evaluation and response training. A professional team of crisis public relations experts is used to investigate risks and conduct emergency drills for negative crisis, so as to prepare reputation management for financial operations.
In the future, Huike will launch more multifunctional modules to form a more complete big data platform connecting content, media and target users, and enable enterprise digital transformation with more comprehensive data and analysis capabilities.
