/ Asahi/Guangzhou, March 17, 2022 -- Traditional bookstores are closing down and the popularity of online popular bookstores is disappearing. What are the alternatives for offline bookstores? Migu Cloud Bookstore offers a new answer. This year, Migu Cloud Bookstore brand revitalized and released a new product form of "1+X+N", aiming to join hands with the upstream and downstream of the industrial chain, integrate the product, operation and supply chain capabilities of Migu Cloud Bookstore, and form a physical bookstore empowered by three modes of self-operation, equity integration and space transportation.
To build a "1+X+N" business system, "1" in the system is the benchmark self-run model. By joining hands with more than 300 publishing houses and cultural partners in China, Migu Cloud Bookstore APP, a members-only online bookstore, has been created. It aggregates 600,000 + volumes of paper books, 600,000 + volumes of e-books and 400+ audio and video course programs throughout the year, bringing diversified one-stop knowledge content experience to users.
At present, Migu Cloud Bookstore has launched diamond card, gold card, parent-child card three kinds of membership. Diamond card member 98 yuan/month, 2 books per month, redeemable paper books, cultural innovation, audio and video courses, free shipping nationwide. In-app book purchase will enjoy 65 discount, offline book purchase will enjoy 85 discount, in-app ebook reading free.
Migu Cloud Bookstore Gold Card member is 48 yuan/month, one book exchange card is issued every month, which can be redeemed for paper books, cultural innovation, audio and video courses, free shipping nationwide. In-app purchases of paper books will be 75 percent off, offline purchases will be 85 percent off, and 100 e-books will be free to read. Migu Cloud Bookstore parent-child card member 29 yuan/month, monthly automatic delivery of one edited selected children's book, in-app purchase of paper book 85% discount,50 e-books free reading.
"X" is a physical intermodal mode, which is operated jointly with physical bookstores and cultural partners through three measures of equity integration, content co-construction and space co-expansion. Deep cultivation of vertical scenes such as business circles, communities and villages, 5G+AI reader as the starting point, relying on China Mobile's huge user base, big data capability and Migu Company's product operation capability to empower physical bookstores, create a new model of online and offline integration development.
The "Cloud Bookstore City Alliance Plan" launched for the entity combined transportation mode has been officially launched. It plans to select 100 high-quality bookstores in each city and help offline bookstores achieve double growth of customer flow and income through traffic support, equity sharing and activity co-construction. At present, with the grand opening of the reading space "Spring Breeze Xixixix Migu Cloud Bookstore", it is announced that the first stop of the urban alliance plan of Migu Cloud Bookstore will be in Beijing.
"N" refers to the enterprise customized mode, which innovates and creates the enterprise "Yuereu" knowledge learning service solution. Through online and offline services integrating platform service, activity service and space service, it enables the enterprise knowledge learning scene and solves the learning and growth needs of employees. The joint development of upstream and downstream government and enterprises of the knowledge and cultural industry chain helps the industry influence and scale to break the circle.
At present, Migu Cloud Bookstore has launched Migu enterprise "Yueshu" for two years, promoting reading culture into the enterprise through three dimensions of "Yueshu", "Yueshu" and "Yueshu". Yuereu is a one-stop knowledge and cultural service. In order to set up "Yuereu" account for employees, Migu Cloud Bookstore offers 500,000 books + paper books, 600,000 books + e-books for online purchase, book recommendation and exclusive discounts to meet employees' needs for independent learning. Yuexue focuses on the planning and landing of integrated offline activities. Through the customization of corporate book purchasing, reading and reading salon, it provides employees with the opportunity to learn and communicate and bring knowledge and cultural experience after work. Yuexiang is specially designed for the customized enterprise reading scene, personalized full case design, such as corporate library, book booking, full case design, tailored for the enterprise book culture space, 5G+AI reader extended reading space, providing 24-hour book buying experience.
Although people's reading habits are changing and the transmission path of information is changing, the demand for reading will not change. The future is bound to be an era of knowledge empowering. Migu Cloud Bookstore will continuously improve its ability in the production and distribution of knowledge and cultural content, expand the boundaries of reading, explore multiple scenes, and lead a new mode of reading life.
