/ Asahi/Guangzhou, March 11, 2022 -- Every "she" has infinite possibilities. At the beginning of the 20th century, women's courage won their due rights, equality, and freedom. Now, every woman who works hard in the workplace and creates value for society also shines like they did a hundred years ago.
Just in the past March 8 International Women's Day, Midea online a "Midea AI revitalizing theater" wechat mini program, with AI to create intelligent marketing, play content creation, through the "Midea wisdom" for every woman to create their own AI revitalizing stage, in order to pay tribute to every woman.
One key audition multiple careers, easily open the experience of face change journey
Different from the traditional holiday marketing discount benefits, the main function of this small program is neither new product promotion nor coupon distribution, but - AI face change. Enter Midea AI-revitalizing theater mini program, click "one click audition multiple professions", you can easily start the face changing experience journey. Everyone can become a shining career woman from all walks of life and experience a variety of careers with one click.
In the "Home Page" module of the bottom menu, there are five short video templates, including four professional roles of doctor, white-collar worker, astronaut and teacher, all of which are dominated by female characters. The fifth is a compilation of clips of the first four roles. Tap the character video you want to experience, and the page will loop the whole short video. Click the + sign in the lower left corner to "upload instant photo" or "Select from existing albums".
After uploading, the costume changing video is a natural one with perfect integration of skin color and light. Even the glasses are processed in place, and there will be no obvious paste edges or deformation like the special effects of some P picture software. This is because the production principle of one-button face-swap video is to quickly and accurately locate key points of the face in the photos uploaded by users, and at the same time transfer the facial features to the face of the task in the video for facial fusion processing. The face-swapping video features the user's features but is expressive and not rigid, making it hard to spot flaws. Therefore, one-click facechanging video is a newer technology than image facechanging, which requires more computing power from the server AI.
The first click to use the small program, will also harvest a warm reminder about privacy, video synthesis of facial photos and data, will be immediately deleted, the system will not be saved. This is a good protection of the user's privacy security, with rest assured.
With AI technology to salute women, innovation play smart marketing
From pictures to videos, this short six words in the field of AI creative marketing is a qualitative breakthrough. Traditional fission marketing is based on the spread of pictures, so the vast majority of traffic is confined to the wechat ecosystem. However, after breaking through the technical barriers and upgrading the pictures into small videos, the brand spread easily to short video platforms such as Douyin and Kuaishou.
Midea reduces action costs for users, and can generate their own videos with just one button to experience different women's careers and lives. The novel experience stimulates the enthusiasm of users to co-create, and expands the propagation effect by exploring fission channels through spontaneous propagation.
And the use of AI technology means, play smart marketing innovation, but also to strengthen the brand itself of smart technology and young and interesting new image. In the virtual world, users can be any character they want. And the beauty that gives the user this ability is then connected to such a novel experience. On March 8, Midea's AI-revitalizing Theater was released and attracted many women.
In today's digital age, AI creative marketing is a new marketing strategy to get through the whole platform communication link. Midea by AI portrait technology triggered a spread boom, quickly seize the minds of users. Creative marketing revolves around the Internet preferences and traffic passwords of young consumer groups, pushing the brand into the Internet traffic pool. Through creative marketing, the brand has a closer interaction with users, which is more helpful to explore the consumption decision-making needs of target groups.
In the age when the mainstream consumer group is getting younger and younger, "Midea AI Revitalizing Theater" brings novel, interesting and fun new experience, which not only has strong attraction, but also will be the marketing keyword in the digital age. Midea Playturn AI marketing innovation, AI technology to pay tribute to "her power", for women to create a special stage, so that every shining female can do their own heroine.
