/ Asahi/Guangzhou, March 10, 2022 -- Light as flying, twice as slow to shock
In order to encourage women to enjoy the fun of sports and release their true personality in sports, HOKA ONE ONE®, an international high performance running shoe brand, will inject fresh and soft colors into its classic running shoes Clifton on February 20,2022, inspired by natural elements in spring 8 and Kawana, revitalize HOKA Spring women's collection, say "yes" together and run.
Dedicated to creating professional running shoes with both function and style,HOKA Spring Women's collection draws on the natural colors of the first words of the oriole, rethinking two of the brand's iconic running shoes. The champagne white color is the main color, with the embellishing of crystal powder and cloud ash. The fresh and natural color matching gives the running shoes unprecedented spring vitality. Among them,Clifton 8, as a pair of classic cushion-cushioning running shoes with soft comfort and comprehensive performance under HOKA, will bring lightlessness and flying running experience to female runners. Clifton 8 can not only help novice runners run freely and fearlessly, but also be an ideal choice for elite runners for long-distance training. Another stability running shoe, Kawana, also features HOKA's signature slow bottom, which extends the heel design for stability, making it ideal for multi-scene workouts.
HOKA believes that running is not only a competition and sport, but also helps runners to know and accept themselves. It enables runners to gain power without fear of the world and face life more bravely. The HOKA Spring Women's series is designed to help women break the stereotype of running, take the first step at any time, and enjoy the fun of running.
In the future,HOKA is willing to set out side by side with all women who love sports and exploration. Under the joint encouragement of female partners, we will say "yes" and run, and become each other's strength. From running to more extensive outdoor sports, we will encourage each other to achieve achievements and explore more possibilities of life and ourselves.
Product Name :HOKA ONE ONE Clifton 8 Haruhi Women's Series Running Shoes
Distribution channels: On February 20, 2022,HOKA ONE ONE will be officially launched in the official store of Tmall, the flagship store of JD.com, the mini app of wechat, directly operated stores and some offline multi-product stores.
(Please follow the official news of the brand on Weibo/wechat for more details)
Product introduction:
Clifton 8, with its unprecedented "weight-cushioning ratio", provides runners of all levels with smooth foot feeling, strong support and brisk pace running experience. With unparalleled comprehensive performance, Clifton 8 has become the ideal choice of daily running training shoes for runners of all levels. Clifton 8's signature EVA mid-sole material uses a soft and cushioned ultra-lightweight foam mid-sole while maintaining HOKA's signature cushioning properties. At the same time, Clifton 8 also uses a new mesh upper, which is lighter and breathable. The wide sole of Clifton8 enhances the stability of the running shoe to a certain extent. With softer tongue and pull-out heel, the Clifton8 becomes a soft, comfortable and comprehensive running shoe in the HOKA line.
Product Name :HOKA ONE ONE KAWANA Haruhi Women's Series Running Shoes
Distribution channels: On February 20, 2022,HOKA ONE ONE will be officially launched in the official store of Tmall, the flagship store of JD.com, the mini app of wechat, directly operated stores and some offline multi-product stores.
(Please follow the official news of the brand on Weibo/wechat for more details)
Product introduction:
Equipped with HOKA's signature slow epicenter, KAWANA provides strong support for foot fit and durability at different speeds, making it the perfect choice for novice runners and sports enthusiasts when running in multiple scenarios, exercising and commuting. The SwallowTail™ geometry at the heel creates a smooth, stable gait upon landing for flexibility protection; The slow epicentral bottom of the 5mm drop in the front and back palm and the groove design outsole combined with the speed type rolling balance technology can ensure a smooth transition in the process of pace conversion. In addition,KAWANA uses reclaimed plant fiber mesh to make a unique new upper, lengthened heel and ergonomic Achilles tendon structure to give sports enthusiasts light and comfortable feet.
【 About HOKA ONE ONE®】
HOKA ONE ONE® is one of the fastest growing international high performance running shoe brands. Born in a mountain range, HOKA ONE ONE was originally distinguished by its thick insole, but today's design also reflects enhanced cushioning, intrinsic stability and problem-solving inspiration to meet the needs of various users for running, walking, fitness and outdoor activities. HOKA ONE ONE is committed to driving innovation in footwear products through joint efforts with elite runners, mass runners and trendsetters. From the finish line to everyday urban life,HOKA ONE ONE has always been popular with the masses for its bold and stunning designs and its belief in the power of human beings to "create a better world through innovation". HOKA ONE ONE is designed to help athletes of all levels leap forward, allowing all runners to feel a flying and light wearing experience.
[About Deckers Brands]
The Deckers brand is a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories for casual and high-performance sports. The company's brand line includes UGG®,HOKA ONE ONE®,Teva® and Sanuk®. Deckers branded products are sold in more than 50 countries and territories through selected department stores, specialty stores, company-owned retail stores, selected online stores, including the company-owned website. The Deckers brand has a 40-year history of niche shoe brands successfully building a lifestyle market leader, attracting millions of loyal consumers around the world.
