Guangzhou, March 01, 2022 -- On the evening of February 28, HONOR launched its annual flagship product Magic4 series. BOE(BOE) followed HONOR Magic3 series, HONOR 60 series and Honor Magic After V folding products, we joined hands with Honor again to create the industry's top flexible screen for Magic4 series based on the high-end flexible display technology brand - f-OLED. While bringing dazzling picture quality and low blue light eye protection, it also brings innovative use experience for users with a number of leading innovative technologies such as ultra-high screen proportion and ultra-strong battery life, realizing the flexible display screen in high-end flagship mobile phones New breakthrough in the field, leading the flexible OLED display industry new fashion.
Overall screen performance upgrade
HONOR Magic4 series adopts BOE(BOE) 6.81-inch flexible OLED screen. The whole series is equipped with BOE(BOE)LTPO technology, 1Hz-120Hz adaptive seven-frequency dynamic refresh mode, 360Hz high touch sampling rate, and BOE(BOE) self-developed Q8 new-generation EL light-emitting device, featuring low power consumption and high picture Quality, endurance and other advantages, so that users enjoy the quality of the picture display at the same time, do not have to worry about the battery life. In addition, the Magic4 series equipped with BOE flexible OLED screen has a peak brightness of 1000 nits, which meets the use needs of a wider range of scenes and brings users both comfortable and extremely smooth screen display experience. In the meantime, HONOR Magic4 adopts BOE's new pixel arrangement and optimizes the underlying logic framework of pixel display. The picture display has been comprehensively upgraded with bright and colorful colors, and both picture quality and screen display life have been improved.
New experience of design aesthetics
The flexible screen provided by BOE for HONOR Magic4 series has also been comprehensively upgraded in terms of design aesthetics. The higher screen ratio brings users an immersive shock experience. The HONOR Magic4 standard edition uses a hyperbolic screen, which takes up 94.2% of the screen display area, achieving the effect of extremely narrow frame display. The HONOR Magic4 Pro adopts BOE full-arc display flexible OLED quadcurve screen, which can display all four corners of the screen and achieve "visual hiding" effect in the four corners of the screen, bringing a new experience of design aesthetics and display effect.
Leading eye care industry
The flexible OLED screen supplied by BOE for HONOR Magic4 series has also reached the industry-leading level in the aspect of eye health care. Through the joint innovation of BOE, it has realized the first 1920Hz ultra-high frequency PWM dimming mode on LTPO screen, which can greatly reduce the potential harm of screen stflashing to eyes in the dark light environment. At the same time, the screen is equipped with BOE flexible OLED low blue light technology, which greatly reduces the proportion of harmful blue light produced by the screen, far lower than the average level of the industry, effectively reducing the damage to eyes.
In December 2021, BOE released the first technology brand in China's semiconductor display field, including f-OLED, a high-end flexible display technology brand representing the leading level in the industry. This HONOR Magic4 series is the result of the extension and empowerment of this technology brand. As the global semiconductor display leader and Internet of Things innovation enterprise,BOE has made continuous breakthroughs in the field of flexible display, and continues to enable various intelligent terminal products with technological innovation. Its industry-leading flexible display solutions such as folding screen, sliding screen and comprehensive screen have covered many domestic and foreign terminal brands. According to Sigmaintell, BOE shipped about 60 million flexible OLED smart phone panels in 2021, with a year-on-year growth of nearly 60%. The shipment of flexible display ranked first in China and second in the world.
On the basis of the in-depth cooperation between the two sides before, BOE(BOE) once again joined hands to provide the top screens in the industry for its annual flagship product Magic4 series, redefine the new standard of high-end flagship screens in the industry, show the innovation strength of BOE(BOE) as the global semiconductor display leader, and write the "technological glory" of flexible display. In the future,BOE's high-end flexible display technology brand f-OLED will continue to enable more intelligent terminals and application scenarios, facilitate the rapid development of multi-form flexible display, and bring more beautiful experience from flexible display technology to hundreds of millions of consumers around the world.
