/ Asahi/Guangzhou, February 16, 2022 -- With the upcoming Beijing Winter Olympics, the most popular topics on Weibo, including # Gu Ailing, # Su Yiming and # Bing Dwen Dwen, are trending. At the same time, it also drives the enthusiasm of "national snow resort" to raise climax.
The Spring Festival meets the Winter Olympics, when the ice and snow tour goes on
Big and small ski resorts have embraced the peak season of consumption. Data from Ctrip, Qunar and other platforms show that since the Spring Festival holiday, the search heat of keywords such as "skiing" and "ice and snow" increased by 3 times compared with the previous two days of the Spring Festival. The order of ski tickets in the first three days of the Spring Festival increased by 33% compared with last year, the order volume of ski hotels increased by 52% compared with last year Compared to last year's Spring Festival holiday double.
Various "+ ice and snow" activities, such as "culture + ice and snow", "tourism + ice and snow" and "folk custom + ice and snow", are widely carried out across the country, and the atmosphere of ice and snow sports is becoming more and more enthusiastic.
In the Taoranting Park Experience Center in Xicheng District, Beijing, the ice skating arena and curling arena built with simulated ice slabs are crowded with people. Curling, ice hockey shooting, roller skating and other activities are extremely hot. Hubei Jiugongshan International Ski Resort, as the most popular ski resort around Wuhan, attracts many tourists from surrounding provinces and cities to drive by themselves to experience the "speed and passion" of the ski resort. Dragon dance, ice hockey, sledding and snowmobile activities at Xiannvshan Ski Resort in Wulong, Chongqing allow people living in the south to experience the "northern scenery".
All kinds of skiing photos and videos appeared frequently in moments and short video apps. Even though the actions and gestures were not professional, the protagonists in the photos and videos still seemed to enjoy it. Over the recent Chinese New Year holiday, if you didn't get a few cool skiing photos in your moments, you were out of luck.
Snow and ice spring atmosphere, digital technology to enrich the cultural travel experience
The Winter Olympics during the Spring Festival have boosted the consumption of snow and ice and promoted the development of cultural and tourism industries. At the same time, the combination of digitalization and the cultural and tourism industry also gives birth to many new consumption trends, enriching consumers' travel experience.
Advanced manufacturing technologies and new technologies such as artificial snow making, intelligent temperature control and VR/AR are being integrated into the snow and ice tourism industry, and visitors can even have a virtual skiing experience through ski simulators.
It can be seen that under the dual drive of big data and artificial intelligence, "digitalization" is gradually subverting the operation mode and product form of the tourism industry.
Sunac, a customer of Weike Data, takes the opportunity of the Winter Olympics to respond to the national call of "300 million people on ice and snow". Sunac Tourism focuses on the ice and snow industry, and has set up large-scale indoor ski resorts in Harbin, Guangzhou, Kunming, Wuxi, Chongqing and Chengdu, the land of abundance, to serve consumers all over the country, especially those consumers in the south who do not have snow and ice resources It creates a year-round ski resort at home and drives the enthusiasm of the whole people for ice and snow sports.
At the same time, according to Radar Finance, Sunac launched the "Sunac Cultural Travel Club" mini program, through which the rich business forms and scenes are aggregated to form an online and offline "traffic aggregation platform", providing "thousands of faces" service experience, customized to meet the needs of different customer groups of ice and snow vacation.
Digital technology injects new vitality into the cultural and tourism industry. For example, when Weicorp Data Service ranks Top 30 cultural enterprises in China and top 20 enterprises in China Tourism Group HQC, it constructs a unified digital online trading platform, CDP data platform and big data platform through sorting out various business types of enterprises, so as to make the business online, unified and standardized, and carry out the data Unified collection, storage and sharing achieve the following goals for the enterprise: complete the integration of group business types, complete the efficient cooperation between business types, build group-level private traffic, construct customer portrait label to assist fine operation, realize the introduction and retention of traffic, improve the frequency of customer re-consumption, and then improve the revenue of each business type of the group.
Under the influence of the "Winter Olympics" effect, snow and ice tourism is unstoppable. Whether it is the upward Olympics, the downward market, and the popularization of life style, the dream of "300 million people on the ice and snow" has been reflected in the reality of 1.4 billion people in an all-round well-off society. Only by focusing on high-quality snow and ice products and services and accelerating the transformation of digital technology, can the cultural and tourism industry provide more people with better "snow" happy holiday experience.
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