Product-oriented, service first Ben long Teng more to create a temperature walking mechanism brand

2022-02-14 10:37 0

/ Asahi/Guangzhou, February 14, 2022 -- With the Spring Festival just around the corner, China's logistics industry is once again facing a big test. China is the world's largest logistics market, with over 50 million logistics-related employees. It is also the world's largest road freight market, with 17.2873 million truck drivers as of November 2021, according to the Ministry of Transport. If trains and ships are the arteries of China's economy, then trucks are the capillaries of the economy. Truck drivers are the red blood cells that deliver nutrients one by one. They are tiny but important.

However, for a long time, due to the influence of factors such as high safety risk, high labor intensity, long working time and low social status, truck drivers have become unknown "vulnerable groups", and the number of employees has been in a negative growth situation for many years. To protect their rights and interests and improve their living environment is of great significance for the protection of people's livelihood. The protection of the rights and interests of truck drivers also needs the attention of all sectors of society. Winter is always the season for accidents due to bad weather. In order to ensure that freight drivers travel safely and get home safely, on January 5,2022, Benjiu Tengyuer, a walking agency brand under CIMC, launched the "Cold winter Warming" action to provide winter care for freight drivers and provide free maintenance and parts replacement services for users, so as to reduce the incidence of traffic accidents. Taking this opportunity, it also called on all sectors of society to pay attention to freight drivers The group.

  Build a digital manufacturing platform system to provide reliable solutions for freight drivers

With the widespread application of technologies such as the Internet, big data and artificial intelligence, the freight industry is undergoing a round of digital upgrading. The technological transformation brought by the freight Internet of Things is helping freight enterprises to reduce costs and increase efficiency. The deep integration of information technology and transportation has become the general trend. Digitalization is promoting the joint innovation of the mode, business form, product and service of the freight industry, improving the collaborative management ability, and the industry as a whole is developing towards the ecological and intelligent trend.

From the perspective of industry chain, the digitalization of freight industry is divided into upstream intelligent manufacturing and system digitalization, and downstream logistics network and platform digitalization. Thanks to the popularity of mobile Internet, the digitalization of downstream logistics network develops rapidly, while the digitalization of upstream link starts late, but has great development potential. With the acceleration of the development of intelligent manufacturing in China, the upstream of the freight industry begins to embrace the opportunity of comprehensive digitalization. It can not only improve the process and function of products through intelligent factories, but also deepen the connection between users and products, and quickly realize the product upgrade and iteration according to user needs.

Benjiu Tengyue brand is a key link in CIMC's efforts to promote the development of lightweight, modular and intelligent products and build CIMC's digital lighthouse factory. The core business of Benjiu Tengyue is to provide solutions for intelligent walking mechanism of commercial trailers for global customers. Currently, the main products are axle assembly and chassis parts of commercial vehicles, which are also the core parts of semi-trailers.

At present, CIMC walking mechanism has two intelligent manufacturing plants in Dongguan, Zhenjiang and two places, all using a full set of industry-leading automatic molding and control equipment. Automatic extrusion production line, automatic heat treatment assembly production line, CNC lathe, CNC grinder, high precision welding robot and high precision assembly line, etc., to meet customers' complex requirements for product quality.

In addition, in terms of original technology reserve, Benjiu Teng Yue relies on the background support and platform effect of CIMC vehicles, as well as the technical support of China Baowu Iron and Steel Group, has established a patent pool with dozens of patents, in terms of technical level, product quality and performance, in the forefront of the semi-trailer bridge industry.

In the future, Benjiu Tengyue's products will fully serve the trailer enterprises of CIMC, and the factory-in-plant and line-in-line models will be promoted in other trailer factories of CIMC. The first Benjiu Tengyue production line is located in Dongguan Zhongji Special Vehicle Co., LTD. This mode can not only reduce the logistics and inventory costs of the enterprise, but also establish advantages for the matching and running-in of products.

  Practice corporate citizenship responsibility and establish a warm service system

In 2022, Benjiu took the lead in putting forward the strategy from "leading technology" to "leading service", focusing on the user service level. How to "reduce cost and increase efficiency" direct users, so that the freight driver group's services and security to be upgraded.

For Benjiu Teng Yue, after the realization of intelligent manufacturing and digitalization, the next step is to use the digital platform to create value for users, at the same time, play the fine operation mode, improve the service temperature.

Li Guiping, President of CIMC, revealed that the mission of Benjiu Tengyu is to create a high-end manufacturing system and a comprehensive digital platform within CIMC core semi-trailer enterprises. This digital platform will be connected with all platforms of CIMC, and the output core numbers will be open to customers and suppliers of CIMC, so as to create higher value for users.

This means that the choice of CIMC digital vehicle products no matter three years or five years, or longer service life, through the digital platform can allow users to clearly and accurately grasp the use of the vehicle, as large as cantilever, small as screws, can be traced to the source, at the same time, but also to increase the value of vehicle ownership.

In fact, behind the great investment in digital platform, Benjiu Tengyue is laying the foundation for CIMC to build the industrial base of "walking mechanism system".

It is understood that the walking mechanism system of Benjiu Tengyue relies on the digital platform of Benjiu Tengyue, and is connected with the user service system of CIMC. In essence, it includes the products and services of the whole life cycle from the moment the user buys a car, and establishes a symbiotic relationship with the end customer. And this "cold winter warming", rather than a user care with public welfare nature, more is to announce to the industry its determination to shift from product driven to service driven.

This year, Benjiu Teng Yue clearly put forward the "customer-oriented" brand positioning, to provide customers with professional services. Hope to use professional and intimate service to provide users with product maintenance knowledge answers, and in this "cold winter warming" activity, Benjiu Teng Teng has a special team to follow up the progress of service, supervision of service quality, to confirm whether each customer service implementation standards in place.

IT is understood that the activity team is composed of Benjiu Tengyue after-sales, Benjiu Tengyue IT and other teams. The service items include axle, air suspension, mechanical suspension, braking system (ABS valve, air storage cylinder, pipeline, joint, etc.), circuit (lamps & wiring system), etc. Most of the services are free, only a few services charge material costs. Moreover, the company still provides highly competitive extended warranty programs for users outside the warranty period, and establishes the after-sales service network and accessories center of the trailer walking mechanism according to the high standards of the industry to ensure the "fast, accurate and thoughtful" service.

Road freight transport occupies an important position in the whole social logistics service, and the industrial chain is undergoing major changes. From the upstream intelligent manufacturing platform, to the downstream logistics network has started a new round of upgrading, if the first half of this change is high speed, then the second half is high quality, through the digital transformation of the industry's operation mode, through the refined thinking to improve the user's service mode.

As a labor-intensive industry, freight industry relies on demographic dividend to develop rapidly. Freight driver is the core part of the employment group of freight industry, and is also a high-risk occupation within the industry. The freight drivers running on the road all year round shoulder great responsibility and risk.

For Benjiu Teng Yue, proposing a comprehensive upgrade of the service system and focusing on the safety and convenience of freight drivers is not a single level of local optimization, nor is it only a short-term kindness to teach people to fish, but always adhere to the core mission and values of protecting the rights and interests of freight drivers. It is a systematic "project" covering all aspects to continuously optimize the technology, provide more reliable products for freight drivers, continuously understand the needs of freight drivers and improve the happiness index of relevant employees at the service level.

Enterprises are born and exist in the society. Only by integrating with social needs and the development of The Times can they be recognized by the society and meet the requirements of the development of The Times. Benjiu will continue to deepen the practice of "user-oriented" enterprise mission, in helping to solve the problems faced by today's freight drivers, at the same time, to provide more freight drivers with more comprehensive services, improve the level of security of freight drivers, call on the community to improve the concern of freight drivers, so as to make more efforts and in the new era of high-quality development of the logistics industry Contribute.

Source: Corporate press release
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