/ Asahi/Guangzhou, Jan 16, 2022 -- On January 7, CES 2022, a high-profile technology exhibition, ended in Las Vegas, the United States. Shenzhen Raythink Huachuang Technology Co., LTD. (Raythink, hereinafter referred to as "Raythink"), the world's leading AR HUD solution provider, won the CES 2022 Innovation Award for its outstanding performance in the field of automotive intelligence and transportation with AR HUD Pro products, and became the only HUD provider in the category of vehicle intelligence and transportation.
As the world's most prestigious Consumer Electronics show,CES has always been an industry event in the electronics field. The 2022 Consumer Electronics Show (CES) in the United States is back offline, and automotive intelligence has become a highlight of the show. Automakers, tech giants and component suppliers are targeting autonomous driving and smart cabins with the latest generation of innovative products.
The annual CES Innovation Awards during the show are known as the "weather vane" of the consumer technology industry, and the winning products often represent the cutting-edge technology in the global consumer field. The winner list of the 2022 CES Innovation Awards has been officially announced by the Consumer Technology Association (CTA). The innovative AR HUD Pro solution of Rextech stood out from a large number of competing products and finally won the authoritative award in the global electronics category.
Reece Huachang AR HUD Pro uses self-developed patented OpticalCore® photosynthetic engine technology to present the dashboard, advanced driver assistance systems (ADAS), DMS, navigation and entertainment information on the windshield in the way of naked eye AR with high resolution, brightness and all-round color, so that the driver does not need to look down to improve human-machine interaction and driving effectively Driving safety helps create an immersive intelligent driving experience.
Rui Lu, CEO of Resi Huachuang, said, "Resi Huachuang is honored to receive the Innovation Award at CES 2022, which highlights the global recognition of our industry-leading comprehensive strength. At CES this year, intelligent cockpit and ADAS have been shining brightly. I believe that AR HUD, as the most intuitive and safe HMI display carrier at present, will become an important part of intelligent vehicle ecosystem in the future. We will continue to drive the development of smart cabins in the automotive industry with innovation as our driving force."
We won the CES 2022 Innovation Award
About Raythink
Raythink Technology Co., LTD. (Raythink), founded in 2019, is a provider of automotive AR display products and solutions. Its headquarters and factory are located in Shenzhen. As an international team, Raythink has embedded software application service team in Changsha, optical innovation research and development center in Taipei, Taiwan, and algorithm and software development in Bengarore, India The center.
Rexhuachun is committed to the development of automobile naked eye AR head-up display with innovative functions. Thanks to OpticalCore® photocore engine technology, its AR-HUD products can get rid of the dependence of HUD on the windshield PVB wedge film interlayer and present clear, glow-free and speckle free AR visual effects on any windshield. In terms of software technology, it can be integrated with the display algorithm of ADAS fusion, so as to provide ornamental and practical AR driving assistance function.
The products are mainly used in rail transit and passenger car scenarios. In the passenger car market, its products have realized on-board assembly based on BMW i3. In the rail transit scene, Risi Huachuang has reached strategic cooperation with China Express, a central enterprise of rail transit communication equipment Tire-1.
