On December 25, 2021, the Annual Voice of China Automobile Industry Development (Teda) International Forum was successfully held in Tianjin. This conference is co-sponsored by China Automotive Technology and Research Center Co., LTD., China Society of Automotive Engineering, China Association of Automobile Manufacturers and China Automotive Press, with special support from the Management Committee of Tianjin Economic and Technological Development Zone. It is the annual concluding event of Teda Auto Forum. With the theme of "Integration and Competition -- the Power of Change", industry leaders, senior executives of automobile enterprises and industry experts summarized the industry development in 2021, studied and judged the future trend of automobile industry change, and provided think tank support for the high-quality development of automobile industry. The meeting was presided over by An Tiecheng, Party Secretary, chairman and general manager of China Automotive Technology and Research Center Co., LTD. The offline and online cooperation was adopted. More than 20 mainstream media, including Xinhua News Agency and CCTV, covered the whole event, which was viewed by more than 1.2 million people online.
First, as a high-end think tank, we will release the feast of ideas around "Integration and competition -- the Force for Change"
Wu Zhixin, member of the Party Committee and deputy general manager of China Automotive Technology and Research Center Co., LTD., made a speech entitled "Integration and competition -- the power of change". The report summed up the characteristics of the development of the automotive industry in 2021 from three aspects: automobile + energy, automobile + technology and automobile + users, and looked forward to the development trend of the future industry.
1. Automobile + energy, deepening the energy revolution under the dual-carbon goal
Four ideas are proposed for the integration of automobile industry chain to reduce carbon: first, we should adhere to the low-carbon development route of pure electric drive and multi-technology route; Second, "Pay close attention to green and low-carbon technology innovation" is a required course for the automobile industry to achieve the goal of double carbon; Third, "integration" is the main path for the automobile industry to achieve the goal of dual carbon; Fourth, to build a scientific carbon management system for the whole chain of automobile industry and the whole life cycle of automobile products is an important guarantee for the construction of an automobile power.
2. Automobile + technology, what is technology to automobile
Scientific and technological change and innovation are not equal to the success of business model. The success of business model should be built on the foundation of adhering to the original intention and mission of scientific and technological innovation. In the future competition, the cross-disciplinary science and technology competition will be more intense, opportunities and challenges coexist. Whether it can adapt to the technological competition in the new ecological environment and occupy the commanding heights of science and technology will profoundly affect the survival of an enterprise.
3. Cars + users, the "campaign" for users has been upgraded
The change of user demand will deeply change the competition pattern of market segments. Under the new situation, national automobile brands must have great prospects. To do a good job of product construction, find out the brand marketing plan, create a good brand IP, so that brand marketing can really bring added value to the product.
Zhang Jinhua, executive Vice president and secretary general of the Chinese Society of Automotive Engineering, made a special report on the "development trend of automotive technology integration", elaborated on the characteristics and trends of automotive development and multi-field integration development. Automobile enterprises should break through the core generic key technologies of the industry and master the cutting-edge technologies leading the future development through integration and innovation. Under the background of energy supply and consumption reform, intelligent driving technology is becoming increasingly mature, and shared travel has become an important scene of technology implementation, the automobile industry needs to break through the innovation boundary, and realize the upgrading and reengineering of automobile industry chain, innovation chain and value chain with the support of integration and innovation.
Xin Ning, President of China Automobile News Agency, shared the exploration of business model under the trend of convergence. Xin Ning deeply analyzed the way of business model innovation, and proposed that automobile enterprises should take the initiative to embrace the reform, tap the new potential of the market, and promote the formation of a new pattern of automobile consumption. Business model innovation must be based on user needs as the starting point, enterprises must first achieve others, and then achieve themselves, and build a sustainable and strong connection between automobile enterprises and users.
In a report titled "Integration and Innovation of the Automotive Supply Chain," Yang Zhongping, deputy secretary-general of the China Association of Automobile Manufacturers, noted that total auto sales are expected to reach 27.5 million units in 2022, up 5.4 percent year on year, of which new energy vehicles are expected to reach 5 million, continuing high growth. In terms of the integration and innovation of the supply chain, Yang Zhongping proposed to reshape the automobile supply chain and create a new ecology of automobile supply by means of adhering to innovative development, strengthening deep integration and solving the bottleneck technical problems.
Jin Xianghua, deputy director of the Management Committee of Tianjin Economic and Technological Development Zone, pointed out that the key to future regional economic and industrial development is to optimize the environment for industrial development, adhere to the direction of green development, build the whole industrial chain of integrated and coordinated development, and build a new ecology of smart travel.
Zhu Yanfeng, chairman and Party secretary of Dongfeng Motor Group Co., LTD., pointed out that with a new round of energy revolution, intelligent revolution and Internet revolution, the trend of integrated development of the automobile industry continues to deepen. In order to promote the high-quality development of the automobile industry, it is necessary to accelerate the construction of a safe and controllable industrial chain ecology under the five trends, vigorously promote scientific and technological self-reliance, actively implement the two-carbon goal, and strive to make the century-old dream of great rejuvenation driven by cars.
Yin Tongyue, Secretary of the Party Committee and chairman of Chery Automobile Co., LTD., proposed that if the automobile industry wants to realize rapid transformation and take-off, it needs to have customer thinking and Internet thinking. To stand in the user's point of view, the use of Internet technology means, the rapid iteration of products, can make the industry rejuvenated, for the society, for human greater changes.
Wu Baojun, co-founder, director and president of Zhejiang Zero Run Technology Co., LTD., mentioned that from the perspective of user experience and convenience, with intelligent, digital and blockchain technology as the core, to promote the technological change in the field of intelligent electric vehicles and create a new ecology of intelligent electric vehicles.
Iii. Release of upward achievements of national automobile brands
Yang Jing, Director of the Automotive Consumer Research Department of China Automotive Information Technology Co., LTD., and an expert in the field of consumer research insight, released the latest research results of the national automobile brand upward plan, proposed the model of brand power measurement, and released the brand upward path and mechanism. This mechanism can provide reference for the development strategy of automobile enterprises and the market decision-making of national automobile brands.
Four, release the annual sound consensus
After the meeting of the experts thought collision, China Automotive Technology Research Center Co., LTD. Party Secretary, chairman, general manager of An Tiecheng issued the annual sound consensus. He pointed out that the whole industry chain should be coordinated to build a safe and controllable supply chain system; To actively implement the dual carbon target, jointly promote the coordinated development of energy-saving vehicles and new energy vehicles; We should take scientific and technological innovation as an important starting point and make breakthroughs in core technologies through coordinated efforts. We should grasp the new demand of consumers and establish a demand-driven sharing and co-creation platform.
Positioned as a high-end think tank forum in the automotive industry, Teda Auto Forum has been through 17 years. Through continuous improvement and innovation, Teda Auto Forum has always kept close to the pulse of the development of the automobile industry. Through continuous and serialized activities such as Teda survey, annual Voice and special summit, Teda Auto Forum has built a never-ending high-end think tank platform and become the wind vane leading the development of the automobile industry. Going forward, Teda Auto Forum will continue to play a leading role as an industry think tank, study and judge the strategic trend, gather industry consensus, and help the sustainable and high-quality development of the automobile industry.
