With the wide application of artificial intelligence and Internet of vehicles technology, the penetration rate of Internet of vehicles audio is increasing year by year. The development of vehicle audio presents new features such as accompanying listening, scene push, radio streaming, etc. As related enterprises gradually identify market positioning and develop deep forces, vehicle audio has formed a complete industry map and entered the fast lane of development.
Due to the high demand for visual driving, car owners rely more on audio, the status of in-car audio entertainment has been a general trend. As the first product to support car Internet music, Kuwo Music has a comprehensive layout for car music market since its establishment.
It is understood that the users of Kuwo Music car entertainment system have exceeded 60 million, and the monthly active users of Kuwo Music car APP have also exceeded 30 million. In addition, Kuwo Music has reached strategic cooperation with more than 60 car brands, and has become the quality choice of more than 90 percent of car brands. Many "tens of millions" of figures, highlighting the long-term accumulation of Kuwo music industry channel exclusive advantage.
Massive resources, precise push
Bring more high-quality auditory feast
Kuwo Music has a rich and diversified music content library and has more than 30 million songs authorized. In order to ensure sound quality, through sampling vehicle audio parameters, the sound field of the carriage is restored in high precision, and the precise adjustment is made, so as to jointly feel the music charm of "haute couture" with the car owners.
In the face of the car music market mixed good and bad chaos, Kuwu music to lead the national car music market copyright regulation of the new direction of development, establish a new standard of high-quality customization of car music. Since the launch of car APP in 2012, Kuwo Music has always moved the audience with massive music library. With the increasing richness of copyright library and lossless music library, it has also brought more high-quality auditory feast for the majority of car owners.
It is understood that the content of Kuwo Music is different from the content of mobile phone, which is personalized customized recommendation after massive data analysis in the background. Relying on a large number of users accumulated in the past 16 years, Kuwo Music can understand different car owners' different preferences for music content through background data analysis, so that different car owners can make different, personalized music playlists and other content recommendation.
Audio and audio + personalized customization
Build the core competitiveness of the product
With the continuous development of life, audio, as the main content source of car users' on-board entertainment, is of great significance for intelligent car machines to achieve on-board entertainment functions. Users' in-car entertainment needs have also shifted from single music to more extensive "music + audio" and other in-car scenes.
Research data shows that 96% of smart car users have used in-car audio services in the past month, far more than video, information and other entertainment functions.
In order to meet the increasingly diversified listening needs of the vast number of users, on the basis of massive music resources, Kuwo Music continues to develop audio content, not only to create a phenomenon audio reading IP "Reading by example", but also "Kuwo Youth Talk", "Wang Gang tells stories" and other high-quality audio programs have been online. Among them, the audio phenomenon-level IP "Reading by Example" has been aired for three seasons, inviting more than 60 star role models, which has been played 530 million times on the site and read more than 2 billion times on the whole network, causing a high degree of hot discussion online and offline.
More than that, Kuwo Music provides precise personalized content recommendation according to the listening habits of different car owners through massive data analysis in the background. From songs to playlists, from lyrics to novels, from melody to art... Millions of car owners can discover their own personality in Kuwo music.
Humanized function
Create a full-scene car music experience
According to the data of the Ministry of Public Security and the China Commercial Industry Research Institute, the number of motor vehicles in China reached 384 million in the first half of 2021, and vehicle-mounted music entertainment still has a huge market. However, the consumer groups of different automobile brands are different, and the models and engines of different car series are also different, which puts forward higher requirements for the operators of vehicle solutions. How to do fine operation, provide different services for different car companies, and give full play to individuation?
The practice of Kuwo Music is to comprehensively get through the user data of cooperative car enterprises, achieve unified operation and management, timely understand the user portraits and preferences of different car brands, combined with big data algorithm and artificial intelligence analysis, personalized music entertainment content recommendation, customized list songs, original radio and other content for different car brands, truly achieve thousands of cars, thousands of faces; At the same time, it can also help manufacturers better understand the needs of owners and customers.
Kuwo Music car on the road to development, has been doing some new exploration. On the one hand, the launch of car vinyl music, with a master sound accurate expression, combined with Huawei smart cabin sound field sound effect solution, bring 5.1 surround sound into every car, for users to bring the most extreme enjoyment. On the other hand, it launched the white noise function, which is the sound of falling rain in rainy days, the sound of running water in the mountains, the sound of birds singing in the forest, and the ultimate relaxation experience. It not only adds more fun to travel life, but also creates a more warm and safe driving ecology.
The core concept of Kuwo Music vehicle is "more than listening, creating the whole scene of vehicle music experience". From massive lossless quality tracks to customized long audio programs, users have broken the limit of a single device to listen to high-quality audio and audio. The operation of a terminal account can synchronize mobile phones, vehicle systems and other devices, and multiple music Spaces can be connected by "one point". Kuwu Music provides users with seamless and personalized in-car audio entertainment experience, truly achieving "thousands of cars and thousands of faces".
Kuwo Music car audio business has gone through nearly eight years, from a single car music APP development to now the content of all the car audio entertainment ecology, channel unique advantages, Kuwo music will continue to "expand the territory" - to meet all the needs of users in the car scene listening, to create personalized high-quality car entertainment experience for users.
