Kitchen electricity brings not only the change of cooking way for users, but also the upgrade of kitchen life. In recent years, open or semi-open kitchens have become more and more popular in family decoration schemes. Family members gather in the kitchen to cook and chat, children do homework or play games, and others watch TV in the living room. This disguised expansion of the living room space of the dining room makes the kitchen become more of a bond of emotional communication between family and friends. According to CBNData Consumer Research, more than 50 percent of consumers believe that open kitchens are necessary, and many interior designers say that "gone are the dark and isolated small kitchens. Now people tend to integrate the kitchen with the rest of the room, including the dining room, computer work stations, and even the TV space."
But a lot of people are asking, "Is the Chinese way of cooking suitable for an open kitchen? How to solve the problem of fried oil smoke? Open kitchen encountered pipeline gas company does not give gas how to do?" In the current wave of consumption upgrading, more and more consumers have turned their eyes to the induction cooker with no open flame, no oil smoke, high energy efficiency and convenient use.
At present, the domestic market environment of electromagnetic cookstoves is transitioning from the incremental stage to the inventory stage, and the sales volume of electromagnetic cookstoves in 2020 will increase by 5% compared with that in 2019. Upgrading will become the primary driving force for the development of the industry, while low growth will become the norm. But even in 2020, when the pressure is on, Midea still dominates half of the market. According to the data of Aowei Cloud network, Midea electromagnetic cookstoves accounted for 46.12% of the online market and 48.87% of the offline market in 2020.
A family of many people can not tune the three-head electric cooker easily
With the opening of three children, more and more families are entering the "multi-child era". While young parents struggle for the family, the elderly become the main caregivers. In addition to taking the baby every day to prepare a family of 5-6 or even more people for three meals a day, the old man used to drink soup soup water, the baby to prepare baby porridge, young people like to eat fried vegetables, the busy day often makes the old man miserable.
In the face of this strong pain point of multi-family, Midea specially launched the intelligent star kitchen three-burner electromagnetic cooker, electromagnetic heating and far-infrared heating simultaneously, which can realize multi-functional integration. When cooking, three stoves are fired at the same time, one pot is braised, one pot is fried, and a baby porridge is boiled in the middle, so that four or five dishes don't have to wait long. Star Kitchen three stoves also with a special cooker application of intelligent anti-overflow I-BOX technology, intelligent temperature sensor at any time to measure the temperature of the pot, through the intelligent program to adjust the size of the fire to prevent the overflow pot, even a machine three stoves at the same time cooking also do not have to rush.
In addition, the left and right induction cooker of Star Kitchen three kitchens also has a constant uniform fire 230 heating technology patent, the large coil plate breaks through the simple plane heating, the small fire is uninterrupted, the five mature steak can be fried on the outside and tender inside; 210mm tightly wound copper coil plate, realize the fire three-dimensional package pot, whether it is stir-fried chicken or fat sausage can be easily cooked.
Like to put the chef addiction concave double stoves show magic
Different from the elderly who need to meet the daily dining needs of a multi-family, many friends now prepare a set of exquisite kitchen tools at home, and like to cook several exquisite dishes in their spare time, to enjoy a chef's addiction. Chinese diet, or bias toward fireworks full of food, both north and south, fried, toss are essential. But the traditional flat electromagnetic cooktop has severely limited the ability of chefs who want to beat the "toss" addiction.
In order to help the chefs "realize their dreams", Midea has a new way, launched concave hybrid electromagnetic cooker, a machine with a flat and a concave two stoves, with infrared and electromagnetic two heating methods,2500w concave stove torch fierce fire,270mm large three-dimensional coil plate, Sichuan stir-frying can also easily cope with,30mm deep concave three-dimensional arc surface, arc adaptation stir-frying ergonomic, tossing smooth a scoop In the end. At the same time, electromagnetic temperature control does not have to worry about extinguishing, nor does it have the feeling of baking. Right stove far infrared heating does not pick pot, copper pot, stainless steel pot, ceramic pot, glass pot and other high-temperature resistant pot can be used, one machine can meet the needs of diverse cooking scenes, for the kitchen cooking to bring new value increment.
Young people want to eat more and party more
In addition to multiple families and culinary talents, Midea has plenty of insight into today's young single or two-person family. With the development of our economy, many young people choose to study abroad and set up their families in China after they return from their studies. Such young people may adapt to foreign eating habits, more accustomed to fried, western food and other cooking methods. At the same time, there are more and more young people like to eat light, the pursuit of body fitness, emphasis on eating simple, eat healthy.
For these young users, Midea has launched an intelligent fixed-temperature dual-cooker induction cooker with dual IH-Sensor intelligent temperature sensing eyes, which can accurately detect the temperature at the bottom of the pot. On the one hand, it can accurately control the cooking temperature below the smoke point, and on the other hand, it can realize fixed-temperature cooking. With the constant heat 230 heating technology, it can fry the steaks at home, medium cooked and tender on the outside Take control, restore the best taste of food, at the same time make the kitchen more refreshing. And that's exactly what gas range cooking can't do.
For the socially sophisticated, kitchenware needs to cater not only for everyday use but also for the rare dining scene in the average home. The launch of Midea's smart "chowder plate" has turned family parties into a treat. The large roasting pan design can accommodate various dishes such as warrior, chicken wings, skewers, corn and vegetables at the same time. It can not only bake with one key, but also bake dishes for six people at one go. It can also control the temperature in different areas Black technology.
As the "important town" of a family, the kitchen is not only a place for cooking, but also a place for conveying love and emotion, which is an important embodiment of the sense of ritual in life. Midea through the intensive study of user needs, the development of double stove, three stove products, whether it is for users or the industry, have symbolic significance, on the one hand, it gives the conventional electromagnetic cooker more imagination space, add more possibilities for a better kitchen life, on the other hand, it solves the electromagnetic cooker of large firepower and partition cooking in line with Chinese cooking habits of pain points, meet the present Generation of home kitchen upgrade demand, at the same time for the industry to open up new ideas and tracks. It is foreseeable that the new pattern of Chinese kitchen will be further broken in the future.
In the future, with the popularization and application of 5G technology, Midea relies on its own multi-category product ecology and intelligent platform to create an intelligent home kitchen ecosystem for the Chinese people will continue to develop and grow. Midea electromagnetic cooker will serve as the central platform of intelligent kitchen cooking, adding power to the open kitchen of Chinese people.
