On November 6, 2021, the new products of FILA Modern Heritage series, a century-old fashion sports brand in Italy, were launched. Themed "Ice and Snow Art Journey", the new series combines the graceful posture of figure skaters dancing on the ice, crystal snow created by ice blades, and track lines left on the ice with FILA DNA to perfectly interpret the elegant artistic temperament of this winter sport. Zhang Yixing, the spokesperson of FILA and the principal manager of FILA MIX, takes the lead in presenting this season's new products, constructing a fantastic dialogue of time and space with Italian elegance and sports fashion.
This season, Modern Heritage keeps the tone of the collection in high fashion and business networking, with designs inspired by the elegant lines of figure skating. Known as "water ballet", figure skating is the most artistic event in winter sports. Elegant performers dance and bring aesthetic visual enjoyment to the audience.
At the same time, the Modern Heritage collection focuses on indoor, young and light business occasions. The core of this season is down jackets, hoodies and pants, which are suitable for commuting wear as well as sports occasions. The Modern Heritage series "Pure Art" hoodie made by Zhang Yixing, the spokesperson of FILA, takes white as the keynote. The front chest adopts the pattern technology of satin woven cotton. The continuous snowy mountains covered in white in St. Moritz are abstracted by drawing lines, which is very creative and has a sense of design. Innovative research and development of volcanic air layer, with far infrared heating and warm technology, cuffs and back collar of FILA classic red, white and blue three-color pattern design, highlight the Italian exquisite details, add a unique sense of hierarchy. While adhering to the classic and elegant heritage of the brand, the new products of this season have different degrees of integration into the pure artistic conception of the ice and snow visual elements with great impact, highlighting the unique fashion style of FILA.
As an Italian blue blood noble fashion sports brand with 110 years of history,FILA has been committed to the perfect integration of sports and fashion. This new product of the Modern Heritage series is the purest expression in the clothing of "Ice and Snow Art Journey". The new products are now available in FILA stores, FILA official store, FILA official flagship store on Tmall and FILA flagship store on JD.com. For more information, please visit the official website of FILA: Fila.cn, and the official Weibo of FILA: @FILA.
About FILA
FILA was founded in 1911 in Biella, Italy. FILA is a textile and knitting clothing company founded by the Fila brothers. In the 1970s,FILA diversified into sports apparel, developing tennis, golf, fitness, skiing, mountaineering, basketball and other lines. FILA products are currently sold in more than 30 countries, including Italy, the United Kingdom, Germany, France, the United States, China, Japan, Korea, Brazil, and Russia.
FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE", subverts the traditional sports image and conveys the century-old passion and vitality with Italian elegance style. Fila China has won the reputation of a famous brand in China. In addition,FILA China adheres to the international business strategy, maintains close ties with the FILA global operation team, and has several overseas design centers around the world to maximize the integration of global quality design resources. At the same time, every year,FILA imports hot products from abroad to meet the needs of domestic consumers.
In terms of product quality control,FILA has established a strict internal quality control system according to national industry standards, from supplier management, design and development quality management, production quality management, storage and transportation quality management, sales quality management, to meet the continuous improvement of consumer experience needs.
