ChinaJoy, the most well-known and influential annual event in the field of global digital entertainment, was launched in Shanghai on July 30. BOE, as the global leading enterprise in the field of semiconductor display, reached an exclusive strategic cooperation with the well-known live streaming platform Tiger in the field of game during ChinaJoy, and brought the industry-leading 480Hz ultra-high refresh rate and other professional products Industrial esports display products debuted at ChinaJoy, showing its strong technical strength in the field of esports.
Gao Wenbao, Executive Vice president and CEO of Display at BOE, said, "We are delighted to participate in ChinaJoy, an industry event. In recent years, with the growing number of game players, China has become one of the world's largest esports markets, with huge potential for development. In recent years, we are deeply aware of the rapid development of the e-sports display market and the booming growth of user demand. As a global leader in the field of semiconductor display,BOE has gradually established a leading position in the esports display market in the game market through continuous innovation and breakthrough. While focusing on technology R&D and innovation, we also hope to show more game players the leading advantages and innovative changes brought by BOE in the field of e-sports display. At the same time, we firmly believe that professional esports display will become an important growth point for the global game market.
In the exhibition area jointly created by BOE and Tiger Tooth,BOE comprehensively demonstrated its superior technical strength in the field of e-sports display, and defined new standards for professional e-sports display from four aspects: extreme performance, perfect picture quality, personality display and green health.
In the field of professional esports display, the pursuit of extreme performance by the industry and players has never stopped. At present,144Hz and 165Hz are the mainstream screen display refresh rates in the market, while the e-sports display screen refresh rate launched by BOE can reach up to 480Hz. The ultra-fast response time of 1ms makes the picture dynamic without dragging, bringing the ultimate smooth competitive experience for professional e-sports players and core game players. In terms of picture quality performance,BOE has launched the ADS pro system solution integrating Mini LED technology, which can achieve million-level ultra-high contrast and 2000nits peak brightness through up to 10,000 ultra-fine partitions, so that every detail of the game screen can be exquisitingly presented, bringing extremely shocking visual experience to game players. In terms of personalized configuration,BOE has continuously launched a series of innovative products such as ultra-narrow frame unbounded display and ultra-wide curved OLED display to meet the diversified needs of game players. Ultra-narrow frame unbounded display can realize ultra-high screen ratio, bringing strong visual impact; 32:9 Ultra-wide curved OLED display with curvature radius of 1800r can perfectly fit the line of sight and bring immersive game experience; 178 degree ultra-wide Angle esports screen allows game players to have a wider field of vision, one step faster in the game competition to win the first opportunity. In particular, it is worth mentioning that while pursuing the ultimate performance and perfect picture quality,BOE e-sports display also takes into account the green health of the product. It is understood that BOE(BOE) professional esports display will reduce the blue light damage factor to 0.081, has passed the authoritative certification of TUV Eyesafe in Germany, maximize the care of eye health, but also significantly reduce the power consumption of display products, with leading technology to make esports display more green and healthy.
At present,BOE(BOE) has become the largest supplier of esports display screens for mainstream brands at home and abroad. acer, ASUS, DELL, HP, Lenovo and other global well-known brands have adopted BOE esports display screens for high-end game products. Data from Omdia, a global market research agency, shows that the market share of BOE 120Hz laptop display has reached 24% in 2020, and it is expected that the market share will break through 50% in 2021, occupying half of the e-sports display market, and the shipment will also rank first in the world. At present,BOE professional esports display has covered many mainstream application fields such as mobile phones, laptops, monitors and TVS. Boe also has a forward-looking layout in the field of cutting-edge technology of the industry, and launched a new generation of sliding curling screen, 360 degree inside and outside two-way folding display and other new display products. In particular,BOE was the first to launch the industry-leading Ultra High 6000 ppi, one-eye 4K+ resolution, 120+Hz high refresh rate silicon based OLED products, the integration of 3D three-dimensional display and innovative interaction technology, can enable AR/VR virtual applications, with immersive experience to break through the display frame, picture quality, fluency and other limitations, to build a new picture for the future of game display.
In the past ten years,BOE(BOE) has taken a global top display road from 0 to 1. Now,BOE(BOE) is using its core technical advantages accumulated in the display field to empower the esports field and create extreme esports experience through leading technology. In the future,BOE will continue to make breakthroughs, continue to introduce more shocking technologies and products, and bring extreme peak experience to the majority of esports players!
